Chapter 1

Report
Chapter 1
The Importance of MIS
"But Today, They’re Not Enough.”
• Reliability, honesty, integrity good but ...
• GearUp needs employees with:
– Abstract reasoning skills
– Systems thinking skills
– Collaboration skills
– Experimentation skills
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Study Questions
Q1: Why is Introduction to MIS the most important
class in the business school?
Q2: What is MIS?
Q3: How can you use the five-component model?
Q4: Why is the difference between information
technology and information systems important?
Q5: What is information?
Q6: What are necessary data characteristics?
Q7: 2023?
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Q1: Why Is Introduction to MIS the Most
Important Class in the Business School?
• Learn to assess, evaluate, and apply
emerging information technology to
business
• Gain marketable skills and perspectives
• Moore’s Law creates infinite opportunities
for innovation
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Moore’s Law
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Consequences Moore’s Law
• What happens when data storage and
communications costs are essentially zero?
– YouTube, iPad, Facebook, Woot.com,
Pandora, Twitter, LinkedIn, Foursquare
– Cost-effective business applications of
Facebook and Twitter
– Companies using technology and
techniques in ways never been seen before
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What Other Cost Effective Business
Applications of Facebook, Twitter, or Whatever
Will Soon Appear?
• Are Facebook’s “Like” and Twitter’s “Follow”
applications cost-effective? Do they generate
revenue worth and expense of running them?
What about cloud apps?
• Someone in marketing, not in a technical field,
must answer those questions
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How Can I Attain Job Security?
"The only job security that exists is a
marketable skill and the courage to use it.”
• Any routine skill can and will be outsourced
to lowest bidder
• Message: Develop strong nonroutine
cognitive skills
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What Is a Marketable Skill?
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Job Growth over the Past Twenty Years
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Bottom Line of MIS Course
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Q2: What Is MIS?
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Development and Use of Information
Systems
• Business professionals need to:
– Take active role in IS to ensure systems
meet their needs
– Understand how information systems are
constructed
– Consider users’ needs during development
– Learn how to use information systems
– Take into account ancillary IS functions
(security, backups)
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Achieving Strategies
• MIS empowers users to achieve business
objectives
– Information systems exist to assist
business people
– Information systems exist to help achieve
business goals and objectives
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Q3: How Can You Use the FiveComponent Model?
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Purpose of the Five-Component Model
• Understanding scope of new information
systems
• Components ordered by difficulty to change
and amount of disruption
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The Most Important Component – YOU
•
•
•
•
Quality of your thinking
Change way your brain works
Know how to use information systems
Consider different low-tech versus high-tech
alternatives
• Understand scope of new information
systems
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Using MIS InClass 1: Information
Systems & Online Dating
Match by using a proprietary algorithm
• www.Chemistry.com (personality test)
• www.Eharmony.com (compatibility matching system)
• www.Perfectmatch.com (Test based on Duet)
Particular groups or interests
• www.Conservativedates.com
• www.Liberalhearts.com
• www.Goodgenes.com
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Q4: Why Is the Difference Between IT
and IS Important?
• Information technology (IT)
1.
2.
3.
4.
Products
Methods
Inventions
Standards
 IT = hardware + software + data
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Q4: Why Is Difference Between IT and
IS Important? (cont'd)
• You can buy IT, but can never buy an IS!
• People require training, overcoming
employees’ resistance to change, managing
employees using new system
 IS = IT + People + Procedures
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Why Is the Difference Between Information
Technology and Information Systems
Important to You? (cont’d)
• Avoid a common mistake: Cannot buy an IS
– Can buy, rent or lease hardware, software
and databases, predesigned procedures
– People execute procedures to employ new IT
– Requires training, overcoming employees’
resistance, and managing employees who
use system
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Q5: What Is Information?
1. Knowledge derived from data, and data
are recorded facts or figures
2. Data presented in a meaningful context
3. Data processed by summing, ordering,
averaging, grouping, comparing, or other
similar operations
4. "A difference that makes a difference"
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Where Is Information?
Does this graph contain information?
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Q6: What Are Necessary Data
Characteristics?
Data Characteristics of Good Information
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Ethics Guide: Ethics of Misdirected
Information Use
• Overhear a conversation between a real estate
agent and the couple competing with you to
purchase a condo.
– Should you listen?
– Should you use the information you hear?
• Receive same information through an email
accidentally sent to you.
– Should you read the email?
– Should you use the information to your
advantage?
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Ethics Guide: Ethics of Misdirected
Information Use (cont’d)
• While selling computer software, a customer
mistakenly sends you an internal email that
contains maximum amount they can pay.
– Do you share the email with others?
– Do you notify the person who sent it?
– Do you use the information or recuse yourself
from the deal?
– What’s the ethical thing to do? What’s the best
long-term business thing to do? Explain.
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Ethics Guide: Ethics of Misdirected
Information Use (cont’d)
• A friend inadvertently emails you personal
medical data. You read the email and learn
embarrassing information about the friend.
• Your friend asks if you read the email.
– What should you say?
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Ethics Guide: Ethics of Misdirected
Information Use (cont’d)
• Suppose you are a network administrator
with unrestricted access to mailing lists. You
insert your email address into several lists
and receive confidential information. One
email shows that your best friend’s
department is going to be eliminated.
– Do you warn him/her?
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Ethics Guide: Ethics of Misdirected
Information Use (Summary)
• How do you define “legal” and “ethical”?
• Can something be against corporate policy
and still be legal?
• What is your personal policy about dealing
with misdirected information?
• Did your thinking change as a result of this
discussion? If so, how?
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Q7: 2023
• Most computers won’t look like a computer
• Computers-in-a-product
– What will that mean to industry in
general?
– Who will be the winners and losers?
• Why go to class if you have a classroom in a
“box” and get accredited degree?
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Guide: Passwords and Password
Etiquette
• Never write down or share your password
• Never ask anyone for their password
• Use “do-si-do” move
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Creating a Strong Password
• Rules for strong password:
– Use nine or more characters
– Do not use your name or company name
– Do not use complete dictionary word
– Use a different password from previous
passwords
– Use both upper- and lower-case letters,
numbers and special symbols
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Five-Component Careers
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Active Review
Q1: Why is Introduction to MIS the most important
class in the business school?
Q2: What is MIS?
Q3: How can you use the five-component model?
Q4: Why is the difference between information
technology and information systems important?
Q5: What is information?
Q6: What are necessary data characteristics?
Q7: 2023?
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Case Study 1:
The Amazon of Innovation
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Amazon’s Business Categories
• Online retailing
– Own inventory
– Associates program
– Consignment
• Order fulfillment
• Cloud services
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Amazon (cont’d)
• Operates on very thin margins
• Drives its employees incredibly hard
• Amazon Web Services (AWS)
– Organizations lease time on Amazon’s
computer equipment
• Sells order fulfillment services
• Elastic Cloud 2 (EC2)
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