the 2015 Comedy Gives Back sponsorship package

Report
2015 Opportunities
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WHO WE ARE
Comedy Gives Back is a
social benefit enterprise
that partners with brands,
charities and top
comedians & online
celebrities to host live
streamed comedy events
to raise money and
awareness for local,
national and global
charities.
Brands
Charities
Top
Comedians/Online
Celebs
Live Aid for comedy!
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THE FOUNDERS
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WHATS SO SPECIAL
- The 1st comedic global interactive digital
telethon
- Reaching over 100M people across multiple
platforms
- Creating the next generation of social benefit
activists
-Leveraging the disruptive nature of Comedy to
wake up viewers that would not normally find
charity or telethons relevant
- The interactive storytelling transcended
screens
Nominated for 2014 Original Interactive EMMY
the 2014 Best Live Event Streamy and WON the
2014 IAWTV Best Live Event @CES
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2013 we went GLOBAL
*WINNER 2014 IAWTV Award BEST LIVE EVENT
24 hours live streamed
4 cities
6 shows
3 continents
Benefiting
5 venues
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THE ECOSYSTEM
24 hr Live
Stream
PPV
Charity
Activation
Brand Partners
Live Stand up
shows
Comedy Gives Back is a social
benefit enterprise that partners with
charities, top comedians, online
celebrities, entertainment industry
professionals, social good leaders,
distributors and brands for live
streamed comedy events to raise
money and awareness for various
local, national and global charities.
Live Aid for comedy!
Partner
Embeds
Promotional
Partners
Talent/ Partner
Social Media
Videos
Earned Media
Live Viewing
Party
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DISTRIBUTION HUB
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PROGRAMMING
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DISTRIBUTION
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10
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WHY AM I TELLING
YOU ALL THIS…
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2015 SCHEDULE
Comedy Gives Back expands to events on a local, national and global scale
• All with varying technology, comedians and causes
MAR
JULY
NOV
JAN
2016
SUNDANCE
AMY POHLER’s WWO
Hope & Copel
DEC
Feeding America
JULY
Tubeathon – Covenant House
Boys & Girls Club
MAR
Hope & Copel
FEB
Feeding America
JAN
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BRAND OPPS FOR 2015
• Custom Video campaigns including influencers & comedic
talent
• Category exclusivity
• Access to both in venue and live-stream audiences
• Branding – physical signage (includes logo placement on
step & repeat and banner behind the stage)
• Live Show Branding (Main Event)– digital opportunities
(mid-roll advertisements, lower thirds identifiers, hyperlinks
in descriptions, and annotations where possible)
• Branding in Promotional videos (including mention in
videos, hyperlinks in descriptions, and annotations where
possible)
• Inclusion in press releases
• Inclusion in charity newsletter , CGB email blasts Comedy &
Entertainment Leaders
• Logo on CGB & charity websites with link
• Mention in social media posts from CGB, Charity and
celebrity talent
•
Live Host Mentions & Organic mentions from other talent
• On-Air Content Integration
• Talent Meet and Greet
Dane Cook
Additional Customizable Options
• Charity Celebrity Contests
• Integrated Promotional Videos leading up to
the event, living on charity’s channel, brand’s
channel, or other, tbd.
•Paid Media
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PARTNER PARTICIPATION
GOLD - PRESENTING SPONSORSHIP $250,000
•
•
•
Category exclusivity AT EVERY EVENT
Access to both in venue and live-stream audiences
Branding – physical signage (includes logo placement on
step & repeat and banner behind the stage)
• Live Show Branding (Main Event)– digital opportunities
(includes 4 mid-roll advertisements, lower thirds identifiers,
hyperlinks in descriptions, and annotations where possible)
• Branding in Promotional videos (including mention in
videos, hyperlinks in descriptions, and annotations where
possible)
•
•
Inclusion in charity newsletter (25k subscribers), CGB
email blasts 10K Comedy & Entertainment Leaders
•
•
Inclusion in all press releases (2-4 total)
Logo on CGB & charity websites with link
Mention in social media posts from CGB, Charity and
celebrity talent
•
•
6 Live Host Mentions
Organic mentions from other talent
•
On-Air Content Integration
•
Talent Meet and Greet
•
T.J. Miller Silicon Valley
Additional Customizable Options
• Charity Celebrity Contests
• Integrated Promotional Videos leading up to the event,
living on charity’s channel, brand’s channel, or other, tbd.
•Paid Media
12 VIP Tickets
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PARTNER PARTICIPATION
SILVER PARTNERSHIP $150,000
YEAR LONG PARTNER BENEFITS INCLUDE…
• Access to both in venue and live-stream audiences
• Branding – physical signage (including logo
placement in IN venue signage)
• Main Event Branding – digital opportunities
(including 2 mid-roll advertisements and hyperlinks
in descriptions)
• Pre-show Branding – physical signage includes
banner on pre-show stage
• Pre-Show Branding – digital opportunities (including
mention in videos, hyperlinks in descriptions, and
annotations where possible)
• Inclusion in 1 press release
• Mention in social media posts from CGB and
Charity
• 2 Live Host Mentions
• Organic mentions from other talent
ADAM DEVINE (workaholics)
Adam Devine announces Nov 6th with top
comedians as part of Preventable and
Treatable Video Series
http://youtu.be/nH2Uao7fqlU
• On-Air brand Integration
• Talent Meet and Greet
• 8 VIP Tickets
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PARTNER PARTICIPATION
BRONZE PARTNERSHIP $50,000
YEAR LONG PARTNER BENEFITS INCLUDE…
• Access to both in venue and live-stream
audiences
• Branding – physical signage (including logo
placement on step & repeat)
• Main Event Branding – digital opportunities
(hyperlinks in descriptions)
• Post-show Branding – physical signage includes
banner on pre-show stage
• Post-Show Branding – digital opportunities
(including mention in videos, hyperlinks in
descriptions, and annotations where possible)
• Mention in social media posts from CGB and
Charity
• 1 Live Host Mentions
Rove McManus
Additional Customizable Options
•Paid Media
• On-Air brand Integration
• Talent Meet and Greet
• 4 VIP Tickets
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BRAND INTEGRATIONS
HILARIOUS VIDEO HERE
http://bit.ly/CGBbrands
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WHAT WE PROVIDE
•Comedy Gives Back puts your brand smack in the
middle of Comedy & Doing Good
What could be better?
•CGB partners with your brand with cause based
campaigns to produce a night of comedy to raise
awareness & funds
•Conceptualize, Create, Produce and Distribute
custom comedy content
• Booking of great comedic talent
•Co-Promote the Live Events & Live stream
•Secure venue(s) &ticketing
•Produce all content online & in venue
CGB Founders Jodi Lieberman, Amber J. Lawson,
Zoe Friedman win the 2014 IAWTV Award for Best
Live Event
•Live stream the event
•Social media strategy & activation
•PR strategy & activation
•Set fundraising goal & strategy to achieve it
through 360 activation
ALL 2013 videos
www.dailymotion.com/comedygivesback
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HOW WILL YOU PARTICIPATE?
L to R Scott Aukerman, Zach Galifiankis, David Wain, Andy Daly
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