Domestic Beer Quick Look

Report
ECRM Analytics
THE LEADING PROVIDER OF PROMOTIONAL
DATA AND ANALYTICS
ECRM’s promotional analytics provides the most
comprehensive information needed to increase profits,
predict competitive trends and make better decisions.
Excellence
Our mission is to radically improve
the promotional data landscape
and deliver unparalleled analytics.
Innovation
We focus on innovative solutions to
help drive our focus and that of our
customer business.
Actionable
Providing a wealth of information is
only part of the puzzle; our findings
increase your profits.
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
AD SUPPORT BY BRAND
Top 20 Brands by Percent of Domestic Beer Ad Blocks
16%
14%
13.5%
12%
10%
8%
6%
4%
8.1% 7.9%
6.9%
5.2%
4.6% 4.5% 4.5%
3.4% 3.2% 3.2%
2.9% 2.9% 2.7% 2.6%
2%
2.0% 1.9% 1.9%
1.6% 1.6%
0%
Percent of Ads
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
WEEKLY SHARE OF 52-WEEK AD SUPPORT
Changes in ad volume of Anheuser-Busch, Inc.
4.0%
3.5%
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
Anheuser-Busch Companies, Inc
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
RETAIL PROMOTIONS
Top 10 Retailers Promoting Anheuser-Busch
250
200
150
100
50
0
Anheuser-Busch True Ad Count
MillerCoors True Ad Count
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
AD BLOCK EXCLUSIVITY
Top Competitors In The Domestic Beer Sub-Category
Manufacturer
Number of Ad
Percent of Ad
Blocks Shared Last Blocks Shared Last
52 Weeks
52 Weeks
3706.49
36%
5092.98
53%
341.00
53%
348.79
54%
Manufacturer’s
Sharing Fewer
Ad Blocks
Manufacturer’s
Sharing More
Ad Blocks
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
RETAIL PROMOTIONS PERCENT OF CIRCULAR SPACE
Top 10 Retailers Promoting Anheuser-Busch
3.0%
2.5%
2.0%
1.5%
1.0%
0.5%
0.0%
Anheuser-Busch Companies, Inc
MillerCoors, LLC
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500
Contact Information
Judy Farren
440-498-0500 x1138
[email protected]
John Allen
440-528-0412
[email protected]
Confidential & Proprietary to ECRM
27070 Miles Road, Suite A | Solon, Ohio | 44139 | (440) 498-0500

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