Big Brain Thinking! Unleashing Creativity & Innovation! Session Takeaways: Stretch yourself by engaging in exercises that teach you to "flip the switch' turning on creativity and overcoming self limiting barriers to creative thinking. Identify how thinking styles and perception patterns in how we process information can block or inhibit new ways of approaching situations. Leave with a toolkit of tips, techniques, and activities to jump start idea generation and find new ways to view, analyze, and solve your challenges! “The human mind, once stretched by a new idea, never goes back to its original dimensions.” Oliver Wendall Holmes The Value of Creative Thinking & Innovation To set the tone for some creativity…. ”Anyone who!” Creativity: Do only “special people” have it? We are born creative but it is often “taught out of us.” We are pushed to conform, stay in line. Fit in the box, not out of it. A child’s creativity decreases 90 percent from age five to seven. By the time they reach 40, creativity is at rock bottom -- a mere two percent of what they once had. This probably happened to you too. Want it back? Group Activity: 2 Captions! Workbook Page 2 The phenomenal power of the human mind... I cdnuolt blveiee taht I cluod aulaclty udnesrtnad waht I was rdanieg. The phaonmneal pweor of the hmuan mnid! Aoccdrnig to a rscheearch at Cmabrigde Uinervtisy, it deosn't mttaer inwaht oredr the ltteers in a wrod are, the olny iprmoatnt tihng is taht the frist and lsat ltteer be in the rghit pclae. The rset can be a taotl mses and you can sitll raed it wouthit a porbelm. Tihs is bcuseae the huamn mnid deos not raed ervey lteter by istlef, but the wrod as a wlohe. Amzanig huh? Yaeh, and I awlyas thought slpeling was ipmorantt. How the Mind Works: Pattern Recognition System Language is an example. You have to create patterns for words and sentences when you learn to talk and read. Later, you recognize patterns of letters that make up words and sentences. This pattern recognition can lead us to the wrong conclusion. When we read, we quickly try to put words and sentences into recognizable patterns. We do the same with all kinds of data and information. We do this so quickly that we often overlook key data and make wrong conclusions. Our mind creates, stores, and recognizes patterns. All three factors have impact on creative thinking. Our mind can create a pattern when none really exists. Do you see gray dots in the corners? Do the circles appear to be moving? Count the Passes http://www.theinvisiblegorilla. com/videos.html The Mind: Pattern Recognition Countless examples of engineers/scientists who run tests, create a pattern about what the data is telling them. It gets reinforced each time they see data that fits the pattern. If data doesn’t fit the pattern, do they create new patterns? Many times data that doesn’t fit is discarded or ignored because it “Must be a problem with the test method or instrumentation.” Why should we care about how the mind functions and establishes patterns? It affects our creative thinking process as those patterns become established and difficult to change. Your awareness of this will help open your mind to creative thinking and new ideas, but old habits are hard to break. We have to consciously work to interrupt our patterns. Many of us wonder… • “How can I think more creatively?” • “How can I be more innovative?” What Does It Look Like? Behaviors of Creative/Innovative Person? Workbook Page 3 What’s Your Thinking Style? There are many different ways of thinking It’s important to have a diversity of thinking styles when we’re trying to generate ideas or implement new projects. Understanding the different thinking styles helps us work together more effectively. Each person is capable of using all thinking styles but generally is energized by one style. What’s Your Thinking Style? Some people love to start new projects and come out of the gate fast but sometimes run out of steam before they’re finished. Others love to bring order out of chaos and they enjoy the feeling of completion that comes with a job well done. Some people love to present new ideas and help people see connections in new ways. Others love to tinker with concepts and gadgets, taking them apart and putting them back together again. Ask Yourself Two Questions: Question: Are you more energized when you are starting a new project or when you are organizing and completing an ongoing project? Question: Are you more energized when you are sharing, presenting, or selling concepts (sell it) or when you are researching, analyzing, or refining concepts (fix it)? These two questions can be mapped into a quadrant to help you understand your own thinking style and the thinking styles of others. The Whole Brain Model, The Ted Hermann Group Problem Solving Start Fix It Organizing Exploring Sell It Finish Teaching Workbook Page 3 Quadrant Description Strengths Weaknesses ProblemSolving Always looking for problems to solve! Likes dealing with facts and data Tend to be objective and logical Problem solving! Process and empathetic communication Organizing Love bringing order out of chaos, and making processes better. They like to deal with objects and reality and tend to be more practical and concrete and better at finishing tasks. Order and process knowing when to let go and how to communicate benefits. Exploring Love finding new possibilities and exploring the world. Tend to see the big picture and but find it more difficult to handle numerous details. More apt to overlook important facts or flaws. Embracing change Too much shooting from the hip, not enough follow up. Teaching Thrive on sharing and presenting information in a way that leads to a natural close of a deal or a project. Less interested in starting new things than seeing what is in place through to completion Collaboration, building alignment, getting people onboard. May use instinct vs. logic So now we know our thinking style, what are other barriers to creativity and innovation? Barrier: Conformity! http://youtu.be/VgDx5g9ql1g Barriers to Creativity and Innovation There is only one right answer Logic! Rules, rules, and more rules No time for “Play” It’s not my job Fear of looking foolish or failing Not having all the answers I don’t think I am creative! WORKBOOK PAGE 3 Creativity on the fly! Group Story! Creating a Culture of Innovation: Is it the culture’s natural tendency to listen to ideas? Is information openly and widely shared? Do people feel free to speak their minds? Do people take calculated risks to advance great, new ideas that will benefit the organization? Does the organization value curiosity and learning? Do people trust and respect each other? Your Mission! Design a Hip Concept Hotel Idea Generation Tips, Tools, and Techniques! Better Brainstorming/Mindmapping Go for quantity first Treat every idea as a valued contribution Building on ideas is encouraged Judge later— suspend logic during idea generation Avoid elaborate discussionfocus on pumping out ideas! Convergent vs. Divergent Ideas Two Phases of Creativity: • Divergence is the stimulation of new thinking by diversifying and exploring. • Convergence involves refining and choosing the best possibilities. One Rule of Creativity • Separate the two phases. Trying to diverge and converge at the same time doesn’t work! Random Word Idea Generation Technique “Apartment:” Building...Build.... Hammer...Screwdriver....Fork..... “So thick, you have to use a FORK” The Five Senses: What does the problem look like, feel like, sound like… Idea Snowball Bucket Genius Hour Toss the Koosh Idea Generation: Trend hunting-pay attention to “cool” i,.e. emerging technologies, viral news (Google feed), people watch http://www.trendhunter.com/tv/trendsin-2012-forecast-video Recluster! What if…future focus Two years from now, if we were celebrating our success, what would have happened? Write the story! • What is the hole in X industry that is waiting to be filled? • If we could change one thing about this, what would it be? • How might we make it [better, bigger, faster, smaller, more fun]? • What assumptions are we making? Or, what are we not giving ourselves permission to do? Or, what rules have we never questioned? • What are our blindspots? Convergent vs. Divergent Ideas Two Phases of Creativity: • Divergence is the stimulation of new thinking by diversifying and exploring. • Convergence involves refining and choosing the best possibilities. One Rule of Creativity • Separate the two phases. Trying to diverge and converge at the same time doesn’t work! Example: Cultivating Creativity & Innovation! Additional Resources: Imagine: How Creativity Works, by Jonah Lehrer Creativity, by Matthew Fox Cracking Creativity: The Secrets of Creative Genius, by Michael Michalko Disciplined Dreaming: A Proven System to Drive Breakthrough Creativity, by Josh Linkner Email: [email protected] Takeaways? Big Brain Thinking! Unleashing Creativity & Innovation!