Power Point Presentation on SVEEP Program in District.

Report
SUCCESSFUL
SVEEP
INITIATIVES
WEST
CHAMPARAN,
BIHAR
LOK SABHA
ELECTIONS 2014
Abhay Kumar Singh – (then) DM West Champaran
Holistic Approach based on ECI Checklist
Urban
Areas
Critical
Gaps/
Regions
Rural Areas
Polling Day
& Model
Booths
Youth,
Women &
Farmers
Media &
Outdoor
Publicity
Multi-party Co-ordination &
Fund Dovetailing
Results
Urban Areas Mass Mobilization
2 big
events/week
• Motorcycle Rallies, Marathons, Mohalla Interactions,
Roadshows, Events at Town Hall
Strong & direct
• Personally led all events giving huge attraction
DM, SP & ICONscommunication
Positive
vibrant
buzz
Every Mohalla
• Events reached each & every urban area
Covered
in the town
> 10 Partners
• Maximum partnerships for maximum reach
• e.g. Urban Dev, Public Reln. Dept, SP Office, Banks, Private
colleges, sports associations
Confidence
Building
• Openness & good communication by district administration
to community
Motorcycle Rally
Marathon
Mohalla Interactions
Flag March
Road shows with State
ICON
Community pledge
taking as well as
Individual Pledge
taking in all schools
Public events in town
hall
Rallies reaching out to
every ward
Large-Scale Rural Awareness
Partnerships for
Panchayat SVEEP Teams
• Comprising Booth Level Officers, Sakshar Bharat Preraks, Livelihood
Mission Mobilizers, ASHAs, Anganwadi Sewikas, Community Groups.
• Systematic Training for Teams and Event Calendar (*next 2 slides)
Absolute
penetration
•
Centres
established
at all Lok Shiksha Kendras (1 in every
Dedicated Voter Literacy
panchayat)
for
the first time
Centres
• Daily electoral awareness training to community
• Rallies
2 times / week covering
all booths to create absolute
involvement
and
Mobilization through Mass
mobilization (Tuesday & Saturday
Rallies & Competitions active
• Various cultural
& sports competitions
participation
2 Voter Facilitation
Centres in all Panchayats
(Internet enabled)
Convergence of Voter
Facilitation with all
Awareness Events
• Lok Shiksha Kendras of all panchayats
• Internet enabled facilitation at CSCs in all panchayats
• Facilitation also through District toll-free helpline
• Special voter registration camps at sites of all awareness events
*CSC – Common Service Centres / Vasudha Kendra which are
internet enabled and present in most panchayats
A glimpse of some of the training material with calendar
‘Aapka Vote Aapka Bhavishyay’ slogan
In addition detailed awareness training on what initiatives to do for
the following was given to all panchayat teams :
Voter Literacy Centres
Initial Rallies
Tuesday, Satuday events
Special Discussions
Critical Booths
Special Focus on training to panchayat SVEEP teams for Improving
Facilitation:
1.All Channels for Voter Registration/Modifications
2. All Channels to Check name in Voter List
3. More Camps even after 9th March ECI mandated camp
announced
4. Understanding of Voter Challenges in Critical / Low voter turnout
booths.
Uniform for preraks
Training for SVEEP
teams
Opening of Voter
Awareness Centres
Literacy events at the
centres
Literacy events at the
centres
Intrernet enabled voter
facilitation at CSCs
Rallies in all
panchayats
Singing, painting
competitions
Youth, Women & Farmers
Women
Youth
Farmers
•
•
•
•
•
•
Special women outreach events with ICON Celebrity Ratan Rajput
Majority women representation in all Panchayat SVEEP teams
Rallies & voter literacy events in all Women SHGs & Anganwadi Mata Samitis
Voter awareness convergence with pulse polio door to door campaign
Voter registration camps in all Women VOs of SHGs
Special movie screening & EVM mock-polls in Women VOs
Segmented focus
where energy groups
• 100% college voter registration camps
• Month long youth voter festival in all colleges
• Competitions such as speech, skits, painting etc.
• Active mobilization of campus ambassadors for community involvement
• Various sports events such as football
Excellent reciprocation
• Special voter registration camps at Kisaan Pathshaalas
• Convergence of SRI training with Voter awareness
Interaction with ICON
Women SHG rallies
Female youth
motivation by DM
Convergence with
pulse polio
Literacy and EVM
workshops with SHGs
Mock poll @ youth
fest
Special incentives by college for first time voters
Sports events @ youth
fest
Convergence with farmer training
Critical Regions & Gaps
Booths that are…
• Boycott (19 booths), Low-turnout (193 booths), Remote
(198 booths), Vulnerable, (133 booths) Naxal (189
booths)
Proper homework by
Special extra identifying
ourAdministration
weak to booths for confidence
• Visit by District
building
initiatives in addition
areas
• Community
awareness groups formation
to Panchayat SVEEP
teams
• Nukkad Nataks by Kala Jhatha & EVM mock-polls
Special workshop to
understand
individual cases &
develop solutions
• Interactive sessions with BLOs, village teams & community
• Customized action taken based on individual cases
(*e.g. many booths people didn’t vote because of
‘perceived lack of development’ – so in such cases –
special literacy sessions on ‘role of individual & various
levels of government in democracy, importance of
participating by voting & other means was done
Nukkad Natak and EVM Mock poll at various
locations
Regular visits by district administration
Facilitation on Day of Elections
Basic minimum facilities & communication
like booths
ensured atFestival
all 1999
celebration
Other
highlights:
Model
Booths
• Booths where > 1,200 voters petromax lighting facility in addition to
electricity connection
• Medical kit at all booths
• Voter assistance centres at all booths
• Cooks from MDM offered paid food servicesSeating & priority voting
for old-aged/disabled/pregnant women
• Various helpful displays / posters
Strong peoples’
participation
• Live webcasting
• Filtered RO water & sherbet refreshments
• Special decoration for celebration atmosphere
• Uniform for all staff
Constant press notes on use of photo voter
slip
Constant press notes during Photo voter slip
distribution
Result of successful distribution and
communication –
28% people voted with photo voter slip as
proof
Decoration, separate queuing, helpdesk,
medical team at model booth
Communication
Daily intensive press
briefings with important
messages
Countdown Clock
• Strong positive communication to community about good initiatives – daily 5 press notes
Make presence felt –
fully
positive &
• At key locations to create buzz and serve as reminder
instilling sense of
confidence
More 200 posters in every
panchayat
• Some from department, some created from various community competitions
Innovative use of Facebook
for dual purpose
• Awareness about good initiatives
• Monitoring of work done in rural areas (partners had to upload directly on facebook)
• One of the best performing FB page in rural India (more than 1 lakh views, 1000 likes and
1000 posts)
Talk of the Town!
Strong, continuous use of
Bulk SMS to create
awareness
• More than 12,000 staff and village SVEEP teams daily communication
• More than 1.5 Lakhs community daily motivational/awareness/information SMS
Daily press briefings
Countdown Clock
Facebook & Bulk SMS
Posters in Panchayats
Hot Air Balloon
Example of Multi-party Co-ordination
& Fund Dovetailing
District SVEEP
Cell, Election
Office
Sakshar
Bharat
Urban
Development
District
Healthy
Society
ROLE : Central
Unit planning,
coordinating &
monitoring all
activities
ROLE: Mobilize
Prerak @ GP
level, voter
facilitation at
GP, organize
EVM mock-polls
ROLE: Implement
all urban mass
events
ROLE: Mobilize
ASHA @ GP
level, Converge
with Pulse Polio
FUNDS: Logistics
& Publications
FUNDS: Printing
GP level
material,
funding nukkad
natak
FUNDS: Print
publicity in
urban areas
FUNDS: IEC
funds of NHM
for Pulse Polio
convergence
Similarly daily
coordination & fund
dovetailing with more
than
34 organizations
Election Office,
SVEEP Celll
District Health
Society
Block Offices &
Booth Level
Officers
NCC
SP Office
ICDS Department
Public Health
Engineering
Dept. (PHED)
All Private
Colleges
Innovative
Thinking
ECI's Awareness
Public Relations
DDC Office
Observer
Involving allDept.
Rural
stakeholders,
making
Livelihoods
Urban
Education
Mission
Development
Department
(Jeevika)
Department
best use
of resources
Department
& managing
multiAgriculture
Narkatiaganj
District Industries
Department
Railway Office
Centre
party coordination
All Banks
Sudha Milk
Dairy
CSCs (Internet
enabled
Common Service
Centres)
PCAMA (Private
Doctors Medical
Association)
MEDIA
Organizations
District BAR
Association
District Rural
Development
Agency
Sakshar Bharat
(Adult Literacy)
Dept.
All Public
Colleges
Public Library
Sashastra Seema
Bal (SSB)
PDS Shops
Public Library in
partnership with
DEF - Gates
Library Project
Local Sports
associations
The Results
Thank You

similar documents