Pleio GoodStart - CARE Pharmacies

Report
Bringing Patient Support to Life.
About Pleio
• Objective
o
o
assist new-to-therapy patients to create a habit, get
healthier, and return to the store more often for refills
As well as increase customer loyalty
• Founded – 2006 by 7 business owners
• Partnership – Outcomes Pharmaceutical
Health Care for late refill (MTM) call
• Target – chronic conditions
• Sole Focus – C&P market delivering retail
pharmacy aligned adherence programs
o
Pleio GoodStart® is our branded solution
The Patient Refill Problem
Patients Need & Want Support
• Over 70% of patients want timely NRx follow-up
• Rx adoption is a complex process, not an event
• Effective patient support can be a challenge
Pleio Drives Loyalty & Extra Visits
GoodStarters Create Emotional Connection
Pleio GoodStart
Meet the GoodStarters:
http://www.goodstartu.com/goodstarters.html
3 live calls over first 100 days
Offer custom daily health tips
Personally-signed thank you cards
Pleio Drives Loyalty & Extra Visits
Live Call Examples
Aretha – Intro Call
Bernard – Goal Call
It’s about your pharmacy chain
Pharma/Pleio are not mentioned
Retail Partnerships Growing Quickly
35 Chains representing 18,000+ Pharmacies
A&P
Aurora
Bashas’
Bi-Lo
Brookshire
Dahls
DDM
Fagen
Fred’s
Fruth
Giant Eagle
Hannaford
HEB
Kerr
Kmart
Kinney
Kopp
Marcs
Marsh
Meijer
Navarro
PharmacyFirst
Publix
Red Cross
Safeway
Sav-Mor
Schnucks
Spartan
SuperValu
Tops
United Drugs
USA Drug
Walgreens
Weis
Winn-Dixie
Pleio GoodStart Solution
The 100-Day Focus of GoodStart
Creates an Emotional Bond with Customers
Almost 50% of all NRx patients enroll
Up to 75 custom contacts/100 days
or live calls
Results
Pleio Results are Groundbreaking
GoodStart delivered more than three extra scripts/visits
per patient over an18 month period
GoodStart is recognized as an adherence best
practice:
http://www.healthtransformation.net/cs/news/news_detail
?pressrelease.id=3828
Pleio’s Good Start program was mentioned in
Senate briefing on Adherence and in a White
Paper by URAC
Customers Become More Loyal
Patient Comments
“I feel like I am part of something like a
community of people who care.
“I said yes because I was able to discuss
things with people who seem like they care.”
"Because of great service at the store and
the GoodStart Service, I will not go
anywhere else. There are many choices out
there, but [my pharmacy] is the best!"
“I miss the GoodStart Minutes I used to get.”
“It really helped me remember to take my
medication”
“Made me feel as good as any pharmacy
can make a person feel comfortable.”
Did GS make you think
positively of the
pharmacy the next time
you needed a
prescription filled?
5%
no
n/a
1%
yes
98%
Did GS make you feel
more confident in taking
your medicine?
5%
no
n/a
14%
yes
81%
Pleio Generates up to 2 Extra Visits
Intervention
Control
How Does Pharmacy Benefit?
Pleio Delivers Loyal Customers & Extra Visits
1. Customer Loyalty
‐ Strong emotional connection
‐ Pharmacy (not pharma/Pleio) mentioned up to 75x
2. Up to two additional visits/year
‐ Dispensing fees
‐ Margin on the brand
‐ Front-of-store purchases
3. Direct Revenue for Services Provided
‐ $10 enrollment & $20 for late refill call
4. Learn more about your Customer
‐ Tandem reporting portal available 24/7
• Mark Connors
• [email protected]
• (617) 645-1281 cell

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