Company X My slogan or logo… Company Purpose Define/describe the company in a single declarative sentence (or two at the most) Should include Who, What and How! (what is your unique value proposition?) Problem List the relevant area of interest (Situational Awareness/Visualization, Sensors, Processing, Workflow Management, or Modeling and Simulation.) Describe the pain of the customer (or the customer’s customer). Outline how the customer addresses the issue today. Solution Demonstrate your company’s value proposition to make the customer’s life better. Show where your product physically fits. Provide use cases. Why Now? Set-up the historical evolution of your category. Define recent trends that make your solution possible. Market Size Identify/profile the customer you cater to. Calculate the TAM (top down), SAM (bottoms up) and SOM. Be sure to include references Competition List competitors (who’s already there, and who could be there if they wanted to be) List product or service substitutes (if your product is novel, what are people currently using to satisfy their needs?) List competitive advantages Product Features/Detailed Technical description Product line-up (form factor, functionality, features, architecture, intellectual property). Development roadmap. Business Model Revenue model Pricing Average account size and/or lifetime value Sales & distribution model Customer/pipeline list Current Performance Include this slide if your company is already generating significant revenue Team Founders & Management Board of Directors/Board of Advisors Be sure to include contact information for Mgt. Financials/Opportunity Pro Forma Cap Table How will you support yourself while you are in the program? What type of funding assistance are you seeking if any?