(with embedded links), Part 1

RUSA BRASS’s Industry Research using the Economic Census
and Other Government Sources, Part 1
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Part 2 will have more discussion
Slides will be distributed to participants
Recording of Part 1 will be on RUSA’s webpage by next
Jennifer C. Boettcher
Jennifer C. Boettcher and Leonard M. Gains. Industry Research Using the Economic
Census. Greenwood Press: Phoenix, AZ. 2004
M.B.A., Georgetown University, Washington, D.C., 2005
M.L.S., State University of New York, Albany, N.Y.,1992
B.A., University of New Hampshire, Durham, N. H., 1987
Georgetown Univ 1997-present
Catholic Univ of America, Adjunct Faculty 03-07
Texas A&M Univ 94-97
SBDC 92-94
BRASS Member 1992-present, Chair 2005
RUSA Councilor 2012-present
2010 Gale Cengage Learning Award for Excellence in Business Librarianship
2013 Emerald Research Grant: Zombie List (reanimated business sources)
Industry Frameworks
Environmental Analysis
P.E.S.T: Political, Economic, Socio, Technology
Fahey & Narayanan, Macroenvironmental Analysis for Strategic Management. (West Publishing: 1986).
Industry Analysis
Porter’s Five Forces
Porter, M.E. (1979) "How competitive forces shape strategy", Harvard Business Review, March/April 1979.
Craig S. Fleisher; Babette E. Bensoussan. “Chapter 6: Nine Forces.” Business and Competitive Analysis: Effective
Application of New and Classic Methods (FT Press: 2013, 2007)
SWOT: External
Andrews, K (1971). The Concept of corporate strategy. Homewood, IL: R.D. Irwin
Which Industry?
Which Industry?
Same size
American Airlines vs Mesa Air
Same operations
Ford HQ vs Kellogg HQ
Who decides which industry?
Government - regulations
Publishers – classification
Management - strategy
NAICS Sectors
11 Agriculture, Forestry,
Fishing and Hunting
21 Mining
22 Utilities
23 Construction
31-33 Manufacturing
42 Wholesale Trade
44-45 Retail Trade
48-49 Transportation and
51 Information
52 Finance and Insurance
53 Real Estate and Rental and Leasing
54 Professional, Scientific, and Technical
55 Management of Companies and
56 Administrative and Support and Waste
Management and Remediation Services
61 Education Services
62 Health Care and Social Assistance
71 Arts, Entertainment, and Recreation
72 Accommodation and Food Services
81 Other Services (except Public
92 Public Administration
North American Industry
Classification System
Code Description
Industry Group 5151
U.S. Industry 515112
Broadcasting (except Internet)
Radio and Television Broadcasting
Radio Broadcasting
Radio Stations
NAICS Look Up and OMB Development
Economic Census Structure
• Census, not a survey- All Business
oElectronic reporting and mail back
oAdministrative records- Social Security & IRS
• Every five years with years ending in 2 and 7
oBasis for http://www.census.gov/econ/census07/
• Core data, plus more
oNumber of establishments
oSales, receipts, revenue, shipments, or business done
oAnnual payroll
oNumber of employees
oEconomic Census NOT Census of Population and
What is an Establishment?
Economic Census Geography
Questions about
NAICS & other
Series and Reports
• Geographic Area Series
•Economy-Wide Key Statistics
oAll Geographic data on
• ZIP Code Statistics
• Puerto Rico & Island Area
• Industry Series (US only)
oProduct/merchandise Lines
oEstablishment and Firm Size
oConcentration Ratios
• Subject Series
oMiscellaneous Subjects
oFranchising Reports
Annual Survey of Manufacturers
County Business Patterns
• Advance Report
• Bridge Report & Comparative
Statistics Report
between 07 & 12
Nonemployer Statistics
Survey of Business Owners
Business Expenses
•Commodity Flow Survey
• Materials Consumed
oMining and Manufacturing
Nonemployer Statistics
Businesses w/o
paid employees
account for
75% of all businesses
3.5% of all sales
Excluded from
other census
U.S., State, county
& metro data
Updated annually
Business Expenses (BES)
 Retail, Accommodation
and Food Services
 Wholesale
 Service Annual Survey
 Manufacturing
 Construction
 Mining
Survey of Business Owners
American Indians and Alaska Natives
Asians and Pacific Islanders
Company Summary
Characteristics of Business Owners
Common Mistakes
• Nonemployer vs all other reports
• Totaling up the columns
• Industries not covered
oTransportation: Rail
oLabor, Political, and Religious Organizations and Private
oFunds and Trusts
• Not going beyond the core data points
Questions about
Economic Census
P.E.S.T. Analysis
• Political
• Economic
oSector Inflation
 LOC’s Thomas
oMicroeconomic trends
 GPO’s Federal Register
 Economic Briefing Room
• Socio-cultural
• Technology
oNorms & Ratios
 IRS’s Statistics of Income
oPeers and partners
 Census’s Economic Census
 Census’s Annual Surveys
 Citation Analysis
oTech Transfer
 Government funded
research to license
Principal Economic Indicators
from Census
• Advance Monthly Retail Sales
• Manufacturing and Trade: Inventories and Sales
• Monthly Wholesale Trade
• Manufacturers’ Shipments, Inventories and Orders
• Quarterly Services Survey
• Housing Starts
• Value of New Construction Put in Place
• Housing Completions
• New Homes Sold and for Sale
• US International Trade in Goods and Services
• Quarterly Financial Report (two releases)
• Housing Vacancies
Country/MSA Business Pattern
Economic – Macroeconomic
• Federal Reserve Board’s FRED
 http://research.stlouisfed.org/fred2
Economic – Sector Inflation
• Bureau of Labor Statistics- Producer Price Index
 http://www.bls.gov/data
about other
Join use for Part 2, next week
 The slides will be sent to you
 A “quiz” for you to practice with
will be sent to you
 Part 2, I will be answering
questions about anything,
reviewing the quiz, and talking
about commercial sources.
 Always happy to hear from you
[email protected]

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