Cooperative Extension Centennial

Extension Centennial
On the 100th Anniversary of
An Opportunity
• 2014 Marks 100 Years Since the Passage
of Smith Lever
• Yearlong Opportunity for Education and
• Honor History, Contemporary Focus
ECOP Working Group
• Organized Fall 2012
• Charge to Group
• Core Team Membership
– Frankie Gould and Bill Woodrum, Co-Chairs
– Chrystal Checketts, Jimmy Henning, Judy
Rude, Jane Schuchardt
Research To Determine
System Support
• Survey of Directors, October 2012
• Follow-Up at APLU, 2012 in Denver
• Identifying Partnering and Supporting
• Use existing Brand Value work
Course of Action
• Federal Advocacy
• Convocation Event
• Scalable Toolkit
Federal Advocacy
• BLC formed a Smith-Lever Advocacy
• The Case for Federal Capacity Funds
• Focus-Return on Investment in CE
Convocation Event
Washington D.C. Event
Wrapped around P.I.L.D. (potentially)
Monday Afternoon-Federal Workers
“Grasstops Event” Tuesday Evening
– Delegations may use as States Dinner
• Bought for 3 years
• LSU AgCenter is the host
• Rotating images – collected from states
Historic and contemporary
• Channels
About the Smith-Lever Act
Centennial Celebration
Centennial Team
• Graphic Identity • Ad template
• PowerPoint
• Banner
• Facebook
• Messaging
1. The Smith-Lever Act of 1914 established the Cooperative Extension Service, a stateby-state national network of educators who extend university-based knowledge to
the people.
2. In 2014, we celebrate the 100th anniversary of the Smith-Lever Act, which
established the Cooperative Extension Service, a state-by-state national network of
educators who extend university-based research and knowledge to the people.
3. In 2014, we celebrate the Smith-Lever Act, which established the Cooperative
Extension Service, a unique educational partnership between the U.S. Department
of Agriculture and the nation’s land-grant universities that extends research-based
knowledge through a state-by-state network of extension educators. For 100 years,
the Smith-Lever Act has stimulated innovative research and vital educational
programs for youth and adults through progressive information delivery systems
that improved lives and shaped a nation. Join us as we celebrate 100 years of
extending knowledge and changing lives.
Next steps
• Social Media campaign
Pinterest – create an image gallery of
extension- yesterday and today
• Toolkit updates
More Templates
Journal of Extension
Commentary articles in
each of the six 2014
issues of JOE
Promotion Opportunities
Association of Communication Excellence
Regional Summer Meetings
COPs meetings
Galaxy IV
Next Steps
Identification of “External” Stakeholders
Fund Raising Process
Gather Pictures, Stories, and Impact from System
Looking for the Big Idea-DO YOU HAVE IT?
Send your great ideas:
Frankie Gould [email protected]
Bill Woodrum [email protected]
Thank You!

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