Cooperative Extension Centennial On the 100th Anniversary of Smith-Lever An Opportunity • 2014 Marks 100 Years Since the Passage of Smith Lever • Yearlong Opportunity for Education and Promotion • Honor History, Contemporary Focus ECOP Working Group • Organized Fall 2012 • Charge to Group • Core Team Membership – Frankie Gould and Bill Woodrum, Co-Chairs – Chrystal Checketts, Jimmy Henning, Judy Rude, Jane Schuchardt Research To Determine System Support • Survey of Directors, October 2012 • Follow-Up at APLU, 2012 in Denver • Identifying Partnering and Supporting Organizations • Use existing Brand Value work Course of Action • Federal Advocacy • Convocation Event • Scalable Toolkit Federal Advocacy • BLC formed a Smith-Lever Advocacy Committee • The Case for Federal Capacity Funds • Focus-Return on Investment in CE Convocation Event • • • • Washington D.C. Event Wrapped around P.I.L.D. (potentially) Monday Afternoon-Federal Workers “Grasstops Event” Tuesday Evening – Delegations may use as States Dinner Website • Bought Extension100Years.net for 3 years • LSU AgCenter is the host • Rotating images – collected from states Historic and contemporary • Channels About the Smith-Lever Act News Toolkit Centennial Celebration Resources Centennial Team TOOLKIT • Graphic Identity • Ad template • PowerPoint • Banner Templates • Facebook • Messaging Extension100Years.net Extension100Years.net 1. The Smith-Lever Act of 1914 established the Cooperative Extension Service, a stateby-state national network of educators who extend university-based knowledge to the people. 2. In 2014, we celebrate the 100th anniversary of the Smith-Lever Act, which established the Cooperative Extension Service, a state-by-state national network of educators who extend university-based research and knowledge to the people. 3. In 2014, we celebrate the Smith-Lever Act, which established the Cooperative Extension Service, a unique educational partnership between the U.S. Department of Agriculture and the nation’s land-grant universities that extends research-based knowledge through a state-by-state network of extension educators. For 100 years, the Smith-Lever Act has stimulated innovative research and vital educational programs for youth and adults through progressive information delivery systems that improved lives and shaped a nation. Join us as we celebrate 100 years of extending knowledge and changing lives. Next steps • Social Media campaign Facebook Twitter Pinterest – create an image gallery of extension- yesterday and today • Toolkit updates Factsheets More Templates Journal of Extension Commentary articles in each of the six 2014 issues of JOE Promotion Opportunities • • • • • Association of Communication Excellence Regional Summer Meetings COPs meetings Galaxy IV APLU Next Steps • • • • Identification of “External” Stakeholders Fund Raising Process Gather Pictures, Stories, and Impact from System Looking for the Big Idea-DO YOU HAVE IT? Send your great ideas: Frankie Gould [email protected] Bill Woodrum [email protected] Questions? Thank You!