BA635-Graduate Seminar: Current Issues in Marketing Presentation by Amy Curkendall REAL WORLD + COMPUTER GENERATION Video: Total Immersion Head-mounted display Mobile Phones Heads-up display BMW Kia Scion Mazda Chevrolet Nissan/Renault HOLLYWOOD Minority Report Gamer Iron Man Terminator Robocop Avatar Are you ready for some football? OLYMPICS Virtual Lane Markers BASEBALL K-Zone John Mayer Heartbreak Warfare Lost Valentinos Night Moves Eminem Augmented reality competition – Relapse album Blink-182 Comeback with Doritos bags! Lego Store Adidas Benetton Macy’s Magic Mirror Ray Ban Ikea Video Games Books Food Working out Social Media Travel Art/History Safety Politics Adventure Hair styles Health Magazines Jobs – CV Theme parks “…technology that will become invisibly embedded in our natural surroundings, present whenever we need it, enabled by simple and effortless interactions, attuned to all our senses, adaptive to users and contextsensitive, and autonomous.” ◦ Ambient Intelligence, 2005 [Weber, Werner; Rabaey, Jan; Aarts, Emile H.L. (Eds.)] Just the beginning… ◦ RFID – Radio Frequency Identification ◦ Smartphones Corning ◦ A Day Made from Glass Bill Gates’ House What? More Harry Potter Connections? Home Healthcare Handicap accommodations Car Nutrition Virtual Fitness Coach Inventory Grocery stores Food preparation Retail Credit card on phone Office Travel Music Dating Thank you!