Search Engine Optimization PPT

Report
Symphony3
Search Engine Optimization
October 2010
Who are we?
•
Symphony3 are a group of online business, IT and management consultants that
offer a wide spectrum of expert support to commercial and government
organizations.
•
Our services include information and data analysis, digital marketing and online
business strategy, SEO, change management and IT planning.
•
Sohal Khatwani leads the online marketing initiative specifically focusing on key areas
such as search engine optimization and digital strategy development.
•
Sohal Khatwani has completed a Masters in International Business from the
University of Melbourne and is one of the only four externally qualified Bruce Clay*
certified search engine optimization analyst in Australia.
*Bruce Clay is one of the world’s leading digital marketing firms. (www.bruceclay.com)
Symphony3© 2010 Ref: BNI Presentation
Agenda
•
What is SEO?
•
Why do SEO?
•
Why do Video SEO?
•
Clients
•
Client Results
•
Questions
•
Video SEO Packages
Symphony3© 2010 Ref: BNI Presentation
What is SEO?
Search Engine Optimization is the art and science of raising a web sites visibility
in search engines such as Google to increase targeted leads. SEO improves
‘natural’ or ‘organic’ rankings and PPC optimization improves paid listings.
Pay Per Click – 12.2%
Pay Per
Click
SEO
74.3 %
Video
SEO
Symphony3© 2010 Ref: BNI Presentation
12.3 %
Why do SEO?
•
The biggest benefit of SEO is that it helps you to gain an online presence for your
business thereby leading to more visibility and more business.
•
Customer typically buys from a company which comes up top in the search list.
•
Getting the website in the top half of the page ensures that the site will generate
public awareness.
•
Gives highest ROI in the long run as compared to any other online marketing vehicles
(Source: Marketing Sherpa Report 2010).
•
Higher natural rankings builds trust among searchers.
•
80% of websites are found through search engines (Source: Forrester Research).
•
Research suggests that if your not in the top 5 – 15 for your search terms your
website is almost non- existent on the internet.
Symphony3© 2010 Ref: BNI Presentation
Why High Ranking Matter?
Positioning is important!!
Positioning is important!!
1.
1.
2.
Above the red fold – 100 %
viewed.
Drops to 50% - 20% below the
fold.
2.
Appear on Page 1 – More traffic =
More leads!
Appear on Page 2 – Less traffic =
Less leads!
Symphony3© 2010 Ref: BNI Presentation
What marketing your competitors are most likely to spend on?
SEO &
Video
Symphony3© 2010 Ref: BNI Presentation
Clients
Symphony 3 believes in ongoing relationships with its clients. Below is a list of some of our work
and clients.
•
Mindshop (www.mindshop.com) - (Web Development)
Provides business leaders and advisors with tools, strategic methodology and networking.
•
Nifty – Lift (www.nifty-lift.com.au) – (Web Development & Search Engine Optimization)
Leading elevated platform manufacturer based in Victoria.
•
Galbally & O’Bryan (http://www.galballyobryan.com.au/) - (Web Development & SEO)
One of Victoria’s leading law firms.
•
Irish Australian Chamber of Commerce (WIP)– (Web Development)
•
MyPackage (www.mypackage.com.au) & FindNew (www.findnew.com.au) - (SEO)
Real estate property websites.
Symphony3© 2010 Ref: BNI Presentation
Client Results
www.nifty-lift.com.au
Keyword
Initial
Ranking
Current
Ranking
elevating work platforms
3
1
Rank 1
elevated work platform
manufacturer
4
1
ewp
22
15
elevated work platform
13
9
Symphony3© 2010 Ref: BNI Presentation
www.mypackage.com.au
Keyword
Initial
Ranking
Current
Ranking
house and land
packages
4
2
house and land
packages point cook
5
3
land for sale
9
5
house and land
packages officer
13
9
Rank 2
custom builders
25
4
Symphony3© 2010 Ref: BNI Presentation
Contact Details
For more information contact Symphony3 by email at [email protected] or visit our
website at www.symphony3.com
“Symphony3 – Smart Thinking. Practical Outcomes.”
Symphony3© 2010 Ref: BNI Presentation
Symphony3© 2010 Ref: BNI Presentation

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