Attendance

Report
Jackie Beaulieu, HCEA Executive Vice President
HCEA 2013
STATE of the INDUSTRY
Research Underwriters
Why is this important?
empowers you
Understanding big picture trends
to make better informed decisions.
Total Attendees
Reported in 2012
Flying Physicians Association
Association for Play Therapy
Blepharospasm Research Foundation
Attendance swings for two large events
Medical meetings represent over 400 specialties
Accreditation Council for Continuing Medical Education (ACCME)
AdvaMed Code of Ethics
Agence Française de Sécurité Sanitaire des Produits de Santé (AFSSAPS)
American Medical Associaiton (AMA)
Best Practices on Exhibitor Designated Contractors
Canada Food & Drug Act
Canada Rx&D Code of Ethical Practices
Canadian Pharma Code
Code for Interactions with Companies
Council of Medical Specialty Societies (CMSS)
Department of Healthcare and Human Services, Office of the Inspector General (OIG)
EFPIA Codes of Practice
EucoMed Code of Ethical Business Practice
Food and Drug Administration (FDA)
Guidelines for U. S. Healthcare Conventions
HCEA Convention Housing Position Statement
IFPMA Americas Region
IFPMA Asia & Pacific Region
IFPMA European Region
IFPMA Middle East and Africa Region
International Pharmaceutical Congress Advisory Association (IPCAA)
International Pharmaceutical Federation (FIP)
IPCAA Healthcare Congress Guidelines
Medical Imaging and Technology Alliance (MITA)
OIG Guidance
PhRMA Code on Interactions with Healthcare Professionals
Physcian Payment and Affordable Care Act (PPACA)
Physcian Payment Sunshine Act (2009)
Prescription Drug Advertising and Promotional Labeling - DRAFT GUIDANCE
Product Name Placement, Size, and Prominence in Advertising and Promotional Labeling
Regulatory Acts
Sponsorship Solicitation Guidelines
Statments and Guidelines
TSEA/HCEA Standard on Electronic Output Files
Washington, DC SafeRx Law
Approximately
…industry codes, guidelines and laws by state and country
HCEA State of the Industry
Meeting
Trends
Economic
Trends
Future
Outlook
Industry perspective from multiple viewpoints
Meeting Trends
Top 50, Attendance, Exhibits, Space Cost, International
Attendance Growth in the Top 50, 2011 to 2012
Note: HCEA updates historical data as reported, which is reflected in successive reports. In some instances where professional attendance
has not been supplied HCEA applies a standard baseline average ratio to the organizer’s reported total attendance.
Attendance Growth in the Top 50, 2012 vs .2007
Professional attendance is nearly back to pre-recession levels.
Note: HCEA updates historical data as reported, which is reflected in successive reports. In some instances where professional
attendance has not been supplied HCEA applies a standard baseline average ratio to the organizer’s reported total attendance.
Attendance Trends in CEIR Index
Healthcare Sector vs. Overall Exhibition Industry, Index of Attendees, 2009=100
Attendance Growth in the Top 50
Professional attendance growth for some, not for others.
Attendance Growth by Meeting Category
Large Meetings: 4,000+ Total Attendees
International Attendance Growth
From meetings with 10,000+ total attendees
1998
2003
2008
2011
2012
23.6%
19.9%
29.0%
25.2%
25.3%
*Percentages from 1998 and 2003 include smaller sample sizes and
historical estimates by event organizers.
Exhibit Hall Trends in Exhibits and Net Sq. Ft.
Large Meetings: 4,000+ Total Attendee
Note: Exhibit figures have been adjusted from 2006 forward to reflect updated reporting definitions.
10x10 Space Cost Trends from 1997-2012
Space cost maintains increases.
Medical Meeting Location Trends
2011 and the last five years
Medical Meeting Location Trends
2012 Top 20 Destinations
1
2
3
4
5
6
7
8
9
9
11
12
13
13
15
16
17
18
18
18
San Diego
Orlando
New Orleans
Philadelphia
San Francisco
Anaheim/Los Angeles
Boston
Chicago
Las Vegas
Washington
Atlanta
Denver
Phoenix
Scottsdale
San Antonio
Miami/Miami Beach
Dallas
Baltimore
New York
Seattle
2010 Top 20 CEIR Destinations
1
2
3
4
5
6
7
8
8
10
11
12
13
14
15
16
17
18
19
20
Las Vegas
Orlando
Chicago
New York
Atlanta
San Diego
Wash. DC
Boston
Dallas
Houston
San Francisco
San Antonio
Denver
New Orleans
Nashville
Austin
Phoenix
Los Angeles
Philadelphia
Anaheim
Medical Meeting Timing Trends
When are medical meetings most often held?
Timing Trends for All Meetings
All meetings held from the 2010 CEIR census.
Economic Trends
Economics, Dow Jones, GDP
Dow Jones Titan Index of Healthcare
Source: Dow Jones
National Healthcare Expenditure (% Change)
Despite multiple recessions, annual national healthcare
expenditures from 1960 through 2012 have increased.
CEIR Total Index vs. Quarterly Real GDP
Year-on-Year % Change
Future Outlook
What do your colleagues think?
Healthcare Exhibitor Outlook
In 2014, do you anticipate that your company
will exhibit:
58 Companies Reporting
Healthcare Exhibitor Outlook
In 2014 do you expect that your spending in the following
areas will increase, decrease or have no change?
58 Companies Reporting
Medical Show Organizer Outlook
In 2014, do you anticipate that your primary conference
attendance will:
28 Associations Reporting
Medical Show Organizer Outlook
In 2014, do you expect that your net square footage will:
28 Associations Reporting
Medical Show Organizer Outlook
In 2014, do you anticipate that the number of your exhibits will:
28 Associations Reporting
Future Outlook
What do you see as the biggest challenges facing healthcare
exhibitors in the coming year?
1.
2.
3.
4.
Budget constraints/cost management
Regulations/Guidelines
Traffic in hall / attendee interaction
Exhibitors not being creative enough to adapt how they
interact on the show floor
5. Show organizers not being creative enough to make the
exhibit hall more compelling
Future Outlook
What do you see as the biggest challenges facing healthcare
conventions in the coming year?
1.
2.
3.
4.
Traffic in hall / attendee interaction
Budget and cost implications
Regulations/Guidelines
Sustainability of the current convention/exhibit model
Industry Issues
Success Trends
Exercising collaboration between show organizers and
exhibitors to make the exhibit hall compelling, cost conscience
and valuable.
Exhibitors who are being proactive in re-inventing how they
weave education and science into their exhibit experience to
attract HCPs.
Ongoing evolution of turning exhibit halls into ecosystems of
clinical and scientific exploration for HCPs.
New era of learning and engagement
rise to the challenge
The industry continues to
of re-inventing the medical meeting and exhibition experience.
Jackie Beaulieu, HCEA Executive Vice President
HCEA 2013
STATE of the INDUSTRY

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