2013 Pennsylvania Donate Life Hospital Challenge Plan Activities, Register Donors, and Win Gold!!! Kelly Hoover Thompson – HAP John Green – Gift of Life Donor Program Misty Enos – Center for Organ Recovery and Education Objectives of Campaign • Hospital Association desire to support AHA initiative • Support launch of new statewide public awareness campaign to increase organ donor designations • Provide hospitals with a standard campaign • Engage hospitals and their staff with less effort • Support OPO efforts to target low performing hospitals Campaign Timeline • • • • • • • • • • April 15 April 24 April 30 May 9 May – Aug. June 15 July 23 August 31 Sept. 10 Fall 2013 Letter sent from HAP announcing hospital challenge Informational conference call to discuss challenge Hospitals register to participate in challenge Challenge launch in Harrisburg Challenge runs Learning call Learning call Challenge ends Scorecards due to HAP Winners announced at fall HAP event DLPA and HAP Kick-Off The reason to participate By the Numbers 117,000: Approximate number of people on the national organ transplant waiting list 8,366: Number of people in Pennsylvania who are on the national organ transplant waiting list 18: Average number of people on the waiting list who will die today 78: Average number of people on the waiting list who will receive a life-saving organ transplant today 8: Number of lives one organ donor could save 50: Number of lives one organ donor could improve Recruitment and Execution • Collaborative effort between HAP and OPOs • Collaborative effort between OPO Hospital Development and Community Relations Departments • 40 hospitals and health systems participating in challenge • Established hospital-based committees • Committee composition • Pitching the challenge • Distributing materials • Develop strategy to ensure success Materials provided in your toolkit • • • • • • • • HAP Donate Life Hospital Campaign Guide Score card Sample letter from Hospital CEO to staff Letter from Hospital CEO to another hospital lead Sample Social Media guide Public Service Announcements Sample newsletter article Statistics fact sheet This is how you earn points! # of each Activity Completed Points Per Activity Hospital Employee Communications 40 Add a campaign goal marker/barometer to your internal website. 25 Add a link to your OPO/DLA or state registry on your internal website. Post it with a campaign web banner. 25 Distribute registration forms and donation materials to staff. 25 Send email from hospital CEO or other leader(s) to staff, announcing the hospital’s campaign participation. 25 Provide donation stickers, pins, and/or green bracelets to anyone who registers. 15 per department Send emails from department heads to staff, encouraging campaign participation. email 15 per email Email campaign updates to all hospital staff. 15 per month Add pro-donation messages to employee pay stubs. New Registratons Marketing material available http://www.organdonor.gov/howhelp/hospitalcampaign.html More marketing materials Unique Landing Pages Hospitals in action! Questions?