Debdas Sen - Bengal Chamber of Commerce and Industry

IT – Towards User Defined Services
Current Scenario
Current industry trends suggest that the evolution of IT services will follow
the path of utilities. The utility model implies that customers can
flexibly adapt service delivery to their current demand…
Gartner Dataquest, for instance, identifies “… a fundamental shift in
services delivery to…
… mass-customized solutions”
Current Scenario…
Without standardization, however, there will be no viable business model
for these service offerings. Yet the demise of first generation service
models of application service providers (ASP) indicates that
fully standardized services leave many customer requirements unfilled.
Thus it is critical for demand-oriented service offerings to balance
standardization and individualization of service delivery.
IT Service
User defined IT Services – Emerging Technologies
Thus the advent of Emerging
Technologies like Cloud Computing ,
SaaS and Platform BPO…
Movement from Capex to Opex
Revenue based on consumption/transaction
On demand availability
They address the growing needs of user
defined IT service features
On demand scalability
Reduced complexity
Improved agility
Global capability
Platform for innovation
Reduced time to market
Business continuity during disasters
Cloud Computing
Cloud Computing – Is it the rainmaker?
Cloud Computing is…
CII-PwC Survey results
Among IT users – increased
flexibility, lower
implementation time, easier
maintenance and lower TCO
stand as the primary reasons
for adopting cloud.
67% of the users want to
adopt infrastructure as a
Service (IaaS), followed by
Software as a Service (SaaS)
at 50% and Platform as a
Service (PaaS)
“An approach to consume technology in a pay-as-you-go model
where consumers only pay for what they use.”
Cloud Computing Services offered
1. Infrastructure as a service (IaaS)
2. Platform as a service (PaaS)
3. Software as a service (SaaS)
Key elements of Cloud Computing
Speed, revenue based on consumption, clearly defined services
managed to appropriate service levels, on demand availability
and scalability, location independence, complexity hidden
from view
Cloud Computing…
Cloud-oriented environment enables the following:
Efficiency – through automation, which becomes essential to handle the scale of operations that can be supported
Flexibility – through the ability to configure and provision systems and resources on demand, effectively scaling
systems up or down as needed.
Control IT costs – by eliminating the need to over-buy and over-provision IT resources far ahead of demand, relying
instead on an on-demand pay-for-use only when you use it model and virtualisation of shared computing resources
Scalability – enables organisations to scale resources up or down as needed.
Extensibility – through hybrid clouds, organisations can extend the scalability of their private cloud temporarily
through linkages to public clouds based on pay-per-use model
Cloud Computing Success Stories
GE – Global procurement hosting 500k suppliers and 100k users in six languages on SaaS platform from Aravo to
manage $55B/year in spend
Bechtel – Reduced infrastructure cost by 30% in part by achieving 70% server utilisation.
Washington DC – Google Apps used by 38k employees reducing costs to $50/user per year for email, calendaring,
documents, spreadsheets, wikis and instant messaging
Eli Lilly – Using Amazon web services can deploy a new server in 3 minutes versus 50 days and a 64-node Linux
cluster in 5 minutes versus 100 day
Platform BPO
Platform BPO Model – Poised to address the changing landscape
of outsourcing…
Platform BPO is…
“a technology-integrated BPO that provides a complete business solution by packaging a
technology platform with a domain application.”
Shared Service Platform
As per PwC-CII survey,
about 34% of IT users are
planning to avail platform
BPO services and they
intend to avail them for
benefits like operational
efficiency and process
standardisation – thereby
better quality.
- Integrated offering
- Powered by industry best
business management solutions
Reduced Total Cost of
Ownership (TCO)
- Shared Services Outsourcing
- Client specific customisations
Industry best practices
- Pre-configured platform
- Reusable industry frameworks
- Defined processes
Move from Capex to Opex
- Pay-by-volume (transaction)
- Ease of scalability
- Optimal utlisation of resources
Thank you
IT Service
[email protected]
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