to the powerpoint presentation that goes along

BBYO Brand Update
August 10, 2011
Original Brand Architecture
Stakeholder Groups Surveys
• Teens (ILTC, Human Rights Summit, I-Board,
Branding Council)
• Parents (combination of Passport, Panim,
• Board of Directors / Panim Committee
• All Staff
• All Advisors
• FAN Leaders
New BBYO Master Logo
Comparison in Competitive Set
Final Division Logos
Brand Rollout Highlights
Web-to-Print re-opens mid-September
Soft launch with teens at August Execs
Branded collateral collection and disposal /
auction for charity
• Brand officially launches September 19 on
• Advertising campaigns: New York, South Florida, Los
Angeles, San Francisco, Cleveland and Chicago
What’s on your mind?
AZA/BBG red and blue books
BBYO calendars
BBYO Connect materials
Regional websites
Letterhead, business cards, banners….
Newsletter templates effective in October
???? (email [email protected])
BBYO Connect Mission, Principles, Strategies
and Program Areas
BBYO Connect Core Principles
Specialist Team
Grant Opportunity
Implementation Steps
5 Core Principles:
-AZA/BBG Leadership Engagement
-Consistent and Quality Programming
-Multi-Faceted Marketing and Communication
-Parent Relationships
-Community Partnerships
Grant Application
- 3 Categories: Staff Support, Programming, Marketing/Camp Partnerships
-4 general questions and 7-8 specific questions per category
-Due September 2nd, 3 pages double spaced
-Please ask for help and feedback!
Educational/Mentor Support
- Hub Meetings
- Staff Conference
- Programmatic Resources
- Conference Calls
Dear Parents and Middle School Students,
Hi! My name is NAME, and I am the BBYO Connect Director of CITY NAME, which is part of BBYO’s REGION NAME consisting
of LIST CITIES. BBYO Connect, formerly known as Teen Connection, is a division of BBYO aiming to create a community of 6th,
7th, and 8th graders through social and meaningful experiences that will serve as a gateway to continued involvement in
Jewish life.
BBYO Connect offers teens a variety of experiences to help bridge the gap between pre- and post- Bar/Bat Mitzvah and High
School programs. The purpose is to provide middle school students with a positive experience in which they can get
together with camp, school, and synagogue friends, as well as meet new teens from all over CITY. BBYO Connect allows
middle schoolers to begin experiencing the privileges and obligations of being a member of the Jewish and general
communities. Focused on Judaic, service and social programming, BBYO Connect builds a network of teens across North
America at a critical age when middle school students begin to strengthen their identities, form social circles and prepare
for high school and beyond.
Included in this letter is a schedule of events for this year. Some of the events we will host this year include LIST OF EVENTS.
Hopefully we have included all Jewish 6th, 7th, and 8th graders in CITY. If we have inadvertently missed some names, please
invite any Jewish middle schooler to please attend our BBYO Connect events. The more names we have, the bigger our
database gets, which means that we have more great participants involved!
I am looking forward to meeting all of you, and having everyone involved in an exciting new year with BBYO Connect.

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