32 spans - Sangoma

Report
NetBorder SS7 Gateway
Sales Training
Version 5.0 update
Agenda
•
•
•
•
•
•
SS7 Overview
NetBorder SS7 Gateway Version 5.0 (NSG 5.0)
Pricing and SKUs
Use Cases
Competition
Closing
© Sangoma Technologies Inc. 2012
10/18/2012
2
SS7 OVERVIEW
SS7 Overview
• TDM Telecom landscape littered with protocols
– ISDN, CAS, R2, V5.2, GR-303, … and SS7
• SS7 = Signalling System Number 7
• Deployed in Carriers / Service Providers Networks
• Roots of specifications date back to the 70s
– To counter blue box fraud
• Incumbent Telcos massively deployed in late 80s
• It is the basis for LNP, CNAM, 800/freephone
numbers, GSM wireless networks
• Networks moving to VoIP but there are still a lot
of SS7 networks out there
© Sangoma Technologies Inc. 2012
10/18/2012
4
SS7 Protocol Stack
• SS7 allows for call to be established, monitored,
torn-down, etc.
• Network Nodes are identified with Point Codes
– it is like an IP address for SS7 networks
• SS7 protocol has several layers
– MTP 1, 2, 3 for routing SS7 messages
– ISUP for call set-up and tear-down
– TCAP for database transactions
(800, CNAM, LNP, Mobile)
SCCP
MTP3
• TCAP is not a required function for
VoIP Gateways
© Sangoma Technologies Inc. 2012
ISUP
TCAP
MTP2
MTP1
10/18/2012
5
SS7 Structure
Several T1 or E1s to interconnect
(Trunk Group)
T1 or E1
T1 or E1
1 Channel is reserved to
carry the SS7 Protocol
messages for all the T1/E1
in the trunk group
All other channels
carry voice in
TDM format (in
SS7 parlance
called CIC =
Carrier Interface
Channel, each CIC
has a number)
T1 or E1
© Sangoma Technologies Inc. 2012
10/18/2012
6
SS7 VoIP Gateway Explained
• They are required to interconnect legacy PSTN
networks to next generation VoIP Networks
• Hence VoIP Gateways are translators
– They convert TDM Protocols to IP Based Protocols
and vice-versa
– They convert TDM voice to IP based voice and
vice-versa
SS7 Protocol
TDM Voice
VoIP Gateway
© Sangoma Technologies Inc. 2012
IP Protocols
Packet Voice
10/18/2012
7
Similarities with Enterprise Gateways
• VoIP Gateways are
translators
Analog GWs
Analog FXO
– Take legacy PSTN protocols
– Convert them to VoIP
• Enterprise Gateways
convert End-User to
Network protocols
VoIP GW
ISDN BRI
VoIP
VoIP GW
IP-PBX
Digital T1/E1 PRI GWs
T1/E1 PRI
VoIP
– Such as SS7
VoIP GW
© Sangoma Technologies Inc. 2012
IP-PBX
Digital BRI GWs
– Analog, BRI, PRI
• Carrier Gateways convert
Carrier to Carrier
protocols
VoIP
IP-PBX
10/18/2012
8
SANGOMA’S
NETBORDER SS7 GATEWAY
Sangoma’s Involvement in SS7
• Sangoma has offered SS7 solutions to various
degrees over the years
• Started with our own SS7 ISUP stack
– Back then we competed with Open Source
– Our solutions were ‘piece parts’ of boards and pieces
of software – clunky assembly required
– It got our feet wet, developed expertise and allowed
us to continually raise the bar
• We now have NetBorder SS7 Gateway, a full
fledged GW, that integrates a carrier grade
Trillium SS7 stack. The product comes ready to
configure and put in service at the customer site
© Sangoma Technologies Inc. 2012
10/18/2012
10
Current NetBorder SS7 Gateway
features
• Up to 32 E1 per server
• SS7 ISUP Signaling with several national variants
– ITU, ANSI, Bellcore, France, UK, China, India and Russia
• SIP VoIP Signalling
• Wide range of narrowband and wideband codecs
supported
– for any to any codec transcoding
• Flexible XML based routing rules for call control
• For reference, we use a Trillium SS7 stack
– Commercial and carrier grade
– Facilitates conformance testing with various carriers
© Sangoma Technologies Inc. 2012
10/18/2012
11
New Features with NSG Ver 5.0
• Key Features:
Megaco = Media
Gateway Control
Protocol
– SNMP monitoring for T1/E1
– Radius Protocol for Management
– H.323 (legacy VoIP interconnects)
– SIGTRAN M2UA – called Signalling GW or SG
– MEGACO / H.248 signalling – called Media
Gateway or MG
These are the big deal features, next few slides explain why
© Sangoma Technologies Inc. 2012
10/18/2012
12
SS7 to SIP Gateway (local network intelligence)
NSG
3
SS7
PSTN
1
SIP
Packet Voice
Voice
2
1.
2.
3.
4.
5.
6.
4
5
IP
Network
6
SS7 traffic arrives at NSG
TDM Voice arrives at NSG
SS7 Stack decodes protocol up to ISUP layer
NSG software translates ISUP to SIP
NSG software packetizes the voice
VoIP Packets sent to IP Network
© Sangoma Technologies Inc. 2012
10/18/2012
13
SS7 to SIGTRAN / Megaco Gateway
(distributed network intelligence – scales better for service providers)
NSG
Softswitch
3
SS7
PSTN
1
6
Voice
8
2
1.
2.
3.
4.
5.
6.
7.
8.
4
M2UA
Megaco
Packet Voice
5
6
IP
Network
7
SS7 traffic arrives at NSG
TDM Voice arrives at NSG
SS7 Stack decodes protocol up to MTP2
SS7 Stack converts MTP2 to M2UA (SS7 over IP)
Softswitch decodes SS7 protocol
Instructions sent to NSG via Megaco from Softswitch
NSG software packetizes the voice
VoIP Packets sent to IP Network
© Sangoma Technologies Inc. 2012
In this scenario, NSG is a
slave to the softswitch.
Large service providers
want this because it
simplifies their network
deployments. Central
billing, central monitoring,
can install GW everywhere
with the same basic
configurations.
10/18/2012
14
Deployment Options
Before NSG 5.0
SS7
Voice
NSG
With NSG 5.0
SIP
SS7
VoIP
Voice
No need for special
licenses
Its just a choice you make
when you configure the
Gateway – Great flexibility!
© Sangoma Technologies Inc. 2012
SIP
NSG
VoIP
OR
SS7
Voice
NSG
M2UA
Megaco
VoIP
10/18/2012
15
Go After the Bigger Fish
• SS7 to SIP is OK for small networks
– Small Service provider
– Value Added Services
• SIP is too limiting for networks with large
amount of interconnection POPs
– Megaco and M2UA allow for
better distribution of network
– Facilitates integration with large
softswitch vendors that
service providers use
© Sangoma Technologies Inc. 2012
10/18/2012
16
PRICING AND SKUS
Purchasing Options
Appliance
• All-in-one turnkey
transcoding solution
• Compact 1U or 2U form
factor
Software license only
• Purchase telephony and transcoding
hardware separately
• Use your own hardware to build your
SS7 Media Gateway server
© Sangoma Technologies Inc. 2012
+
10/18/2012
18
List Pricing
Size
Appliance
Capacity
4 E1/T1
1U
8 E1/T1
SKU
List Price
SS7-NSG-AP04 $ 11,295
SS7-NSG-AP08 $ 14,495
16 E1/T1 SS7-NSG-AP16 $ 21,995
32 E1/T1 SS7-NSG-AP32 $ 34,995
2U
Description
NetBorder SS7 Media Gateway
Software License.
Telephony and Transcoding hardware
sold seperately
Capacity
SKU
List Price
4 E1/T1
SS7-NSG-LI04
$ 2, 980
8 E1/T1
SS7-NSG-LI08
$ 3, 960
16 E1/T1
SS7-NSG-LI16
$ 5, 940
32 E1/T1
SS7-NSG-LI32
$ 7, 920
© Sangoma Technologies Inc. 2012
10/18/2012
19
Services
• SS7 is a complex protocol
– Will offer Certification Training
• Always quote with Services:
– Getting Started Packages – 8 hours of professional
services @ $1600 – not discountable
– Annual software support and maintenance packages
(s/w upgrades and updates, telephone support)
• On appliances: 5% on MSRP
• On software: 20% on Software License price
• Not discountable
© Sangoma Technologies Inc. 2012
10/18/2012
20
Conformance Testing
• Incumbent Telco often impose lab certification
before a competitive service provider is
allowed to interconnect
• It is not a requirement for vendors, it is a
requirement for Service Providers – our
customers
• The message is:
– We are here to support your certifications efforts
– Our Trillium stack provides us with great
confidence of compliance
© Sangoma Technologies Inc. 2012
10/18/2012
21
USE CASES
Typical Megaco / Sigtran deployment
Softswitch
SS7
Broadband
Router
PSTN
Voice
M2UA
Megaco
VoIP
SS7
PSTN
Voice
M2UA
Megaco
VoIP
M2UA
Megaco
VoIP
VoIP
IP
Network
IP PBX
VoIP
VoIP
Legacy
PBX
VoIP GW
SS7
PSTN
© Sangoma Technologies Inc. 2012
10/18/2012
23
SIP deployment: Combine with OST
for MVAS development
Drivers
SIP
• Sangoma for SS7 to SIP
• Asterisk Dial plan for Softswitch
PSTN 1
SS7
Voice
PSTN 2
SS7
VoIP
Voice
IP
Network
SS7
Voice
PSTN 3
© Sangoma Technologies Inc. 2012
10/18/2012
24
SIP Use Case: Large Scale IVR
Sangoma NetBorder SS7 Gateway pool
SS7 +
32 E1
2
SIP + RTP + SS7 Relay
32 E1
3
Central IVR Director,
proxy, load balancer, etc.
SIP
SIP + RTP
SIP + RTP + SS7 Relay
SS7 Relay traffic
32 E1
1
LAN / WAN
SIP + RTP + SS7 Relay
© Sangoma Technologies Inc. 2012
SIP + RTP
SIP + RTP
10/18/2012
IVR App
IVR svr
IVR svr
IVR svr
25
COMPETITION
Open Source SS7
•
•
•
•
LibSS7 (Digium) / Chan_ss7
Unstable and difficult to work with
Poor variant coverage and certification record
Most serious carriers are not interested in using
an open source stack and making their own
gateways
• Only a factor in emerging markets where price is
the only decision factor. Sangoma does not
compete in such situations where the buyer only
wants the cheapest/free solution.
© Sangoma Technologies Inc. 2012
10/18/2012
27
Telcobridges
•
•
•
•
•
Proprietary H/W design
TMG800 (1-8 T1/E1) , TMG3200 (8-64 T1/E1)
Pricing OK, poor channel coverage
Does not support SPIROU ISUP (FT variant)
Patton OEMs TMG 3200 under the 10K Series
Model
List Price
Sangoma Pricing comparison
TMG 800 4 spans
$ 16,100
Sangoma 4 spans
$ 11, 295
TMG 3200 8 spans
$ 21,000
Sangoma 8 spans
$ 14, 495
TMG 3200 16 spans
$ 34,000
Sangoma 16 spans
$ 21, 995
TMG 3200 32 spans
$ 48,000
Sangoma 32 spans
$ 34, 995
© Sangoma Technologies Inc. 2012
10/18/2012
28
Dialogic
•
•
•
•
Proprietary H/W design
Financial situation?
IMG1004 (1-4 T1/E1), IMG1010 (4 T1 – 32 T1)
High priced
Model
List Price
Sangoma Pricing comparison
IMG 1004 2 spans
$ 12,040
IMG 1004 4 spans
$ 19,600
Sangoma 4 spans
$ 11, 295
IMG 1010 8 spans
$ 45,437
Sangoma 8 spans
$ 14, 495
IMG 1010 16 spans
$ 58,210
Sangoma 16 spans
$ 21, 995
IMG 1010 24 spans
$ 73,110
Sangoma 32 spans
$ 34, 995
© Sangoma Technologies Inc. 2012
10/18/2012
29
Audiocodes
• Proprietary H/W design
• Mediant 2000 and Mediant 3000
– Old design > 10 years old
– Does not support SIP
• Revenue dropped 21% in Q1 2012
• High priced solution
Model
List Price
Sangoma Pricing comparison
Mediant 2000 4 spans
$ 15,550
Sangoma 4 spans
$ 11, 295
Mediant 2000 8 spans
$ 26,820
Sangoma 8 spans
$ 14, 495
Mediant 2000 16 spans
$ 39,390
Sangoma 16 spans
$ 21, 995
Mediant 3000 32 spans
$ 66,411
Sangoma 32 spans
$ 34, 995
© Sangoma Technologies Inc. 2012
10/18/2012
30
Squire Technologies
• UK based, founded approx in 2002, About 25
people, £ 5M run rate annually
• All solutions built from Audiocodes Boards and
APIs – expensive and can only hope to offer the
same features as Audiocodes
• Extensive SS7 solutions (not just gateways)
• Poor channel coverage
• Very present at Service Providers shows
• Actively promoting as replacement to Cisco EOL
products – Cisco PGW and Cisco IPT
© Sangoma Technologies Inc. 2012
10/18/2012
31
Cisco SS7 EOL products
• Cisco PGW:
– it is a softswitch
– Can be configured as a VoIP GW but it does a lot more
– Can recommend our NSG but we are not feature
comparable – only if the PGW is used as a GW, then
we are good
• Cisco ITP:
– It is mostly a Signalling Transfer Point (STP) and a
Signalling Gateway
– With NSG release 5.0, we can replace a Cisco ITP if it is
used as a signalling gateway (we cannot be an STP)
© Sangoma Technologies Inc. 2012
10/18/2012
32
NSG Competitive Chart
Solution
Pricing
MTP2/3
ISUP
© Sangoma Technologies Inc. 2012
SIGTRAN
TCAP
SIP
10/18/2012
MEGACO
33
CLOSING
Summary
• The NetBorder SS7 Gateway is a cost effective
and robust solution delivered in a compact 1U
or 2U appliance.
• It offers a good protocol coverage and feature
set at the best price per port of the
commercial market.
• This product is perfectly suited for the carrier
market in emerging markets where CAPEX
budgets are tight.
© Sangoma Technologies Inc. 2012
10/18/2012
35

similar documents