File - Connecticut Business Educators Association

Report
Marisa Calvi-Rogers
Business/Marketing Teacher
DECA Advisor
Executive Board Connecticut DECA
mcalvi-rogers@southingtonschools.org
860-628-3229 x.361
MARKETING
“Marketing is not only much broader than selling, it is not a specialized activity at all.
It encompasses the entire business. It is the whole business seen from the point
of view of the final result, that is, from the customer's point of view. Concern and
responsibility for marketing must therefore permeate all areas of the enterprise.”
~Drucker
“This customer focused philosophy is known as the 'marketing concept'. The
marketing concept is a philosophy, not a system of marketing or an organizational
structure. It is founded on the belief that profitable sales and satisfactory returns
on investment can only be achieved by identifying, anticipating and satisfying
customer needs and desires.” ~Barwell
Best Practice Approach is to supplement
your Marketing Program
with DECA!
MARKETING AND DECA—CO-CURRICULAR
DECA:
Mission: Prepare emerging leaders and
entrepreneurs in marketing, finance,
hospitality and management.
By leveraging their DECA membership, members can become:
ACADEMICALLY PREPARED for college and careers in marketing, finance,
hospitality or management
COMMUNITY ORIENTED by gaining an appreciation for the benefits of service
and their potential impact on the community and world
PROFESSIONALLY RESPONSIBLE with ethics, integrity and high standards
EXPERIENCED LEADERS by practicing key leadership skills such as goal setting,
consensus building and project management.
High school chapters are recognized and chartered by the state or provincial
association and must be authorized by the local school and advised by a faculty
member responsible for course content in one of areas identified above.
Source: www.deca.org
HOW?
STEP 1: Create a DECA Chapter
STEP 2: Plan a Chapter Activity
Community Service Project – all members become involved in
raising money for a charity, however, 1-3 students document the
project in the Community Service Project Event.
STEP 3: Become the Marketing Resource for Your School
Give your marketing students the opportunity to use their skills in
real projects that benefit your school community
STEP 1 – CREATE A DECA CHAPTER
 Contact William Leete, State DECA Advisor at deca1@sbcglobal.net
 Visit an established DECA Chapter High School
 Visit the National DECA website at www.deca.org
 Visit the Connecticut DECA website for up-to-date information at
www.ctdeca.org
 Attend the Fall Leadership Conference or State DECA Competition
to experience the excitement!
 See handout “Activate your Chapter in Three Easy Steps”
STEP 1 – CREATE A DECA CHAPTER
 Elect Officers
 Schedule Meetings
 Start small with activities
 For example, see attached list from Southington High School
 Partner with other clubs within your school
 DECA/FBLA Haunted House and Halloween Party
 DECA/National Honor Society Pasta Supper to raise money for American Cancer
 DECA/ FBLA Volleyball Tournament to raise money to send competitors to
National Competition
 Partner with business people from your town (Advisory Board)
STEP 2 - PLAN A CHAPTER ACTIVITY
Event Guidelines
# of Participants
Written Exam
Entry Length
Presentation Time
Sample Event
DECA Images
Resources
Community Service
Project
1 to 3
No
30 pages
15 mins.
CSP
CSP
Creative Marketing
Project
1 to 3
No
30 pages
15 mins.
CMP
CMP
Entrepreneurship
Promotion Project
1 to 3
No
30 pages
15 mins.
EPP
EPP
Financial Literacy
Promotion Project
1 to 3
No
30 pages
15 mins.
FLPP
FLPP
Learn and Earn Project
1 to 3
No
30 pages
15 mins.
LEP
LEP
Public Relations
Project
1 to 3
No
30 pages
15 mins.
PRP
PRP
CONNECTION : DECA PROJECT AND
MARKETING CURRICULUM
 As students learn concepts in marketing , they are able to apply
those concepts while completing the DECA project.
 For example, assume your chapter has decided to enter in the
Community Service Project.
 HINT: Plan for the work on the project to be done in sections over
four months or so.
COMMUNITY SERVICE PROJECT
 Pick a charity (September)
 Plan fundraisers (October to January)
Miracle Minute
Car Wash
Pasta Suppers
etc….
 Seek Administrator Approval
 Document in the Competitive Event format (October to February)
 Students do one section at a time
 Create Oral Presentation (February)
 PowerPoint
 Boards
COMMUNITY SERVICE PROJECT
I. EXECUTIVE SUMMARY - One-page description of the project
II. INTRODUCTION
A. Historic background of the selected community service or charity
B. Description of the local DECA chapter, school and community
III. CONTRIBUTIONS TO A NEEDED COMMUNITY SERVICE OR CHARITY
A. Description and purpose of the project
B. Rationale for selecting the community service or charitable project
C. Description of the benefits of the project to the chapter and chapter members’ understanding
of leadership development, social intelligence and community service
COMMUNITY SERVICE PROJECT
IV. ORGANIZATION AND IMPLEMENTATION
A. Organizational chart, member involvement and job description
B. Description of the project and documentation
C. Impact goal for the beneficiary
V. EVALUATION AND RECOMMENDATIONS
A. Evaluation of the project
B. Impact of the community service or charitable project
C. Recommendation(s) for future projects
VI. BIBLIOGRAPHY
VII. APPENDIX
STEP 3: BECOME THE MARKETING RESOURCE
FOR YOUR SCHOOL
 Brochures
 Invitations
 Certificates
 Business Cards
 Marketing Plan for events
 Promote a sports camp or event in the Arts
 Promote a fundraiser for another organization
 etc….
BEST PRACTICE BECAUSE…

Hands-on experience with a real business style project

Positive public relations opportunity for your students, department and
school

Opportunity to build skills
 Teamwork
 Communication
 Management
 Organization
 Leadership
BEST PRACTICE BECAUSE…
 Brings the concepts from the textbook to life
 Opportunity to compete in an academic competition
 Opportunity to travel
 Opportunities to provide back to your school and your
community
 See handout “Connecting Curriculum, Courses and DECA”

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