20110302_zanox_weblab

Report
zanox WebLab - MasterTag & Mediaslot
March 2, 2011
Francesco Votta - Director MarketPlace
Agenda
 zanox in a nutshell
 zanox biz. processes and Products
 Web Services
 How can you take part?
 Wrap up
zanox
2
What We Do – an Example
Order at
Select
www.idealo.de
DSL rate
T-Home.de
zanox
3
Business Processes,
Products and Technologies
Business Processes: set up
Advertiser
Registration
Account
Mgmt
Programme
Set-Up
Registration
Account
Mgmt
Ad Space
Set-Up
Ad Media/
Product Data
Upload
Commission
Set-Up
Marketplace
Publisher
…
zanox
Quality Assurance &
Account Services
zanox
5
Business Processes: cooperation
Advertiser
Marketplace
…
Programme
Ad Space
Matching
Partnership
Mgmt
Communication
Ad Media/
Product Data
Selection
Publisher
…
zanox
Quality Assurance &
Account Services
zanox
6
Business Processes: performance
Reporting
Statistics
Advertiser
Transaction
Processing
Reporting
Statistics
Marketplace
…
Reporting
Statistics
Publisher
zanox
Tracking
Reporting
Statistics
Billing
Accounting
Pay-out
Rating
Quality Assurance &
Account Services
zanox
7
Products and Technologies
“zanox Affiliate Marketing”
Added Value Services and
Solutions
zanox Application Store
zanox Web Services
Statistics
zanox
Programs
Partners
Ad Media
Products
Ad
Spaces
Accounts
Commissions
8
Web Services
What is a Web Service?
• A Web Service is a query in URL form:
http://api.zanox.com/xml/2011-0301/admedia?connectid=438D21A41C1BD8E16E97&admediumtype=image
• So-called ”client libraries” hide the complexity of these URLs;
the publisher installs a client library on their server, then
programs using PHP, Java, .NET, or Ruby
• New API 2011-03-01 version soon available
zanox
10
zanox use cases and API coverage
Publishers
Advertisers
Admedia &
Data Feed
Managemement
Account
Management
Programme
Partnership
Management
Content
Admedia
management
Affiliate
management
zanox
Transaction
Set up
Program, comm.
Adspace
Management
Commission
sharing
zanox
Statistics
Payouts
Confirmations
11
What are zanox Web Services?
Publishers
Publisher API
Advertisers
zanox Connect
Single sign on
Delegated API access
Seamless UI integration
ERP API
Publisher Data API
Export click leads sales
& cashback data
Real Time push
Get your transactions
ASAP
zanox
12
Web Services Roadmap
Publishers
Advertisers
zanox Connect
Publisher API
Single sign on
Delegated API access
Seamless UI integration
Publisher Data API
Export data
Real Time push
Get your transactions
ASAP
ERP API
Advertiser Data API
Advertiser API
Mission: expose and enhance all functionalities
zanox
13
Architecture
Outsource
3rd party
UI NG
Web Services
Caching layer
Legacy UI
Internal – API
Tracking, storage, processing, etc.
zanox
14
Example: Incentives and Create a Feed
• A Web Service is a query in URL form:
http://api.zanox.com/xml/2010-0701/incentives/?connectid=8E3153A48F78DFABE113
zanox
15
Services Integration
How can you take part?
The ecosystem
Advertiser
Publisher
Apps
Application Store
MasterTag
Value Added
Services
zanox
zanox
Platform
MediaSlot
Ad Delivery
solutions
17
MasterTag
Advertiser Application Integration
Advertiser
Apps
Application Store
MasterTag
Re-Targeting
Value Added
Services
zanox
Platform
Web Analytics
Social
shopping
zanox
Trendy
products
19
Advertiser Application Integration: Re-Targeting
1) Potential customer browses on your online-shop,
but leaves without buying
YOUR WEBSITE
2) Customer browses on other websites
and sees personalised ad
OTHER WEBSITE
YOUR WEBSITE
BUY
3) Customer clicks back to your online-shop
to complete purchase
zanox
BUY
BUY
BUY
PERSONALIZED AD
20
Advertiser Application Integration
User Benefits MasterTag:
 Central management of tags
 Integrate once and use for multiple purposes
 Easy dynamic parameter configuration without touching the site
 Asynchronous loading: no page loading impact
 Fully scalable solution
zanox
21
MediaSlot
Ad Delivery Solutions for Publishers
Publisher
Apps
Application Store
zanox
Platform
MediaSlot
Value Added
Services
Targeting
Top sellers
Ad Serving
Social sharing
zanox
23
Ad Delivery Solutions for Publishers
User Benefits MediaSlot:
 Central management of ad placements
 Asynchronous loading: no page loading impact
 Fully scalable solution
User Benefits Ad Delivery Solutions:
 Automated ad delivery
 Integration of targeting technologies
 Rule-based ad pools
 Automated traffic verification
zanox
24
Wrap up
Customer journey: our integration points
AdSpace(s)
View
Click
Shop
MediaSlots
ViewTracking
PostView Tr.
Click Tracking (PPC)
MasterTag
Sale Tracking
Lead Tracking
URL & Content
AdMedia & Products
AdMedia & Products
Retargeting
3rd Parties
Basket
tagging &
categorizing
tagging &
categorizing
tagging &
categorizing

we track views, clicks, conversion & baskets

we tag/categorize AdMedia & Products
zanox
Conversion
Review
-None-
26
Disclaimer
This document is for informational purposes only. This is not a product specification. Any
declarations, descriptions or given information is made under the reservation of any changes or
modifications due to technical, economical requirements or for the convenience of zanox. zanox
does not make any warranties, does not issue any guarantee or makes any other binding
promises.
zanox has patents or pending patent applications, trademarks, copyrights, or other intellectual
property rights covering subject matter in this document. The furnishing of this document does not
give you any license to the patents, trademarks, copyrights, or other intellectual property rights
except as expressly provided in any written license agreement from zanox.
zanox shall not be liable for any damages arising out of or in connection with the use of these
specifications, including liability for lost profit, business interruption, or any other damages
whatsoever.
zanox
27
Contact
[email protected] | www.zanox.com

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