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Report
MEDIA PACK
METRO RADIO
RAJAR, Q2 2012
Metro Radio, 55 Degrees North, Pilgrim Street,
Newcastle-upon-Tyne, NE1 6BF
Metro Radio Station Information
Target Audience: 25-44 year olds.
Core Target Audience: 25-34 year olds.
Station Format: Offering more music variety with the
biggest and most engaging personalities. Music ranges
from Robbie Williams to The Scissor Sisters and from
Madonna to U2. The station is at the heart of North East
life and in love with life around here. Metro Radio news,
sport and unique air borne traffic watch are always
locally relevant, making us the Number 1 choice for
people living and working in the region.
Typical Listener:
Lead fast-paced, busy lives,
working hard and playing hard. Social scene is
important with weekends for friends and family. Like to
look good and are fashion conscious. Proud of their
North East roots, their home and family.
Transmission Area
•
•
•
ADULT POPULATION
MEN
WOMEN
1,508,000
738,000
770,000
Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12
Metro Radio & Magic 1152
Weekly Reach by Station
0
100
200
300
400
484
Bauer Newcastle
374
Metro Radio
335
BBC Radio 2
326
Capital North East (was Galaxy)*
296
BBC Radio Newcastle*
287
BBC Radio 1
197
BBC Radio 4
Magic 1152 (Newcastle)
BBC Radio FIVE LIVE
000’s
227
Smooth Radio North East
Real Radio North East - (was
Century Radio)
500
179
168
*stations marked with an asterisk do not cover the
whole of the total survey area
157
Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12
Metro Radio & Magic 1152
Total Hours by Station
0
500
1000
1500
2000
2500
3000
3500
4000
4195
Bauer Newcastle
3615
BBC Radio 2
2438
Metro Radio
BBC Radio 1
2209
Capital North East (was Galaxy)*
2190
2049
BBC Radio Newcastle*
000’s
1987
BBC Radio 4
1793
Smooth Radio North East
1757
Magic 1152 (Newcastle)
Real Radio North East - (was
Century Radio)
BBC Radio FIVE LIVE
4500
1317
*stations marked with an asterisk do not cover the
whole of the total survey area
916
Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12
Metro Radio & Magic 1152
Market Share by Station
0
2
4
6
8
10
12
14
18
15.8
Bauer Newcastle
13.6
BBC Radio 2
9.2
Metro Radio
BBC Radio 1
8.3
Capital North East (was Galaxy)*
8.2
7.7
BBC Radio Newcastle*
%
7.5
BBC Radio 4
Smooth Radio North East
6.7
Magic 1152 (Newcastle)
6.6
Real Radio North East - (was
Century Radio)
BBC Radio FIVE LIVE
16
5
*stations marked with an asterisk do not cover the
whole of the total survey area
3.4
Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12
Metro Radio Multi week Listenership
Adults
15+
1,508
Adults
15-24
254
Adults
25-34
240
Adults
35-44
240
Adults
45-54
234
Adults
55+
540
1 Week Reach (000s)
% Reach
Average Hours
374
25%
6.5
105
41%
5.0
70
29%
4.6
86
36%
7.6
58
25%
8.6
55
10%
7.8
4 week Reach (000s)
4 week Reach %
578
38%
159
63%
107
45%
128
53%
86
37%
88
16%
13 week Reach (000s)
13 week Reach %
732
49%
192
76%
134
56%
157
65%
107
46%
116
21%
Population (000s)
Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12
Metro Radio Multi week Listenership
800
732
671
700
578
(000s)
600
500
400
374
300
200
100
0
1 week
4 week
8 week
13 week
Source: RAJAR, Metro Radio TSA, 6 months ending Jun 12
Predicted cumulative audiences
Metro Radio Our Website - www.metroradio.co.uk
Our successful website enables our advertisers to
communicate in an interactive and visual way.
Many on-air advertisers now signpost listeners to
the station website to engage with their brand.
Combining radio and online significantly enhances
response - 57% of people check things out on the
internet after just hearing about them on the radio.
Source: Radio Advertising Bureau
In July, www.metroradio.co.uk has had 433,429
page impressions, with 60,478 unique users,
spending on average 8 minutes 45 seconds on the
site.
Metro Radio Our Newsletter
We have an opted in e-database of almost 72,000 listeners
who regularly receive email communication from us.
This receptive audience can be
reached via advertorial features in
our monthly station e-newsletter
and we also offer solus
communication for advertisers
based on exciting competitions.
Both of these options allow the
reader to click through to full and
extended features on
www.metroradio.co.uk where we
can collect data for you through our
opt in service. Many advertisers
have built substantial databases
through using this solution.
Metro Radio Our Advertising Environment
The wide variety of great music on Metro Radio provides a mood lifting environment for your
commercial messages to be positioned.
Below are a number of examples of local businesses who have benefitted from keeping
good company:
Dalton Park celebrated their 5th birthday with a four week ‘Fiver Fever’ promotion that
dominated Metro Radio culminating in a grand final with a birthday party event at Dalton
Park. Heather Scott, Marketing Manager said "the coverage we received and our event
on Saturday were fabulous...with over 5,000 cars attending, in the region of 17 to
20,000 people! Along with record sales for the day!"
The Tile Shed first came on air with a three month campaign that included strong creative and
a measurable offer. Across the three month period, sales increased by 10%.
Landsdowne Taxis targeted the massive student fresher market with a sponsorship of a
Metro Radio developed interactive website for Freshers, OnLine Newcastle, coupled
with 10,000 joint branded lanyards which were distributed to the new freshers.
Landsdowne received a record 4,500 calls in the first week of the campaign!
Go North East bus driver recruitment open day was attended by over 100 people. The
client said this was a great success, reaching new quality people that would not usually
pick up the traditional recruitment pages of local press.
Win a conservatory from Finishing Touches ran on Metro Radio, directing listeners to our
website. Over 2,000 entered and 854 opted in to receive more information from Finishing
Touches.
To advertise call Metro Radio on 0191 279 0266

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