Cloud Computing A Dell Point of View Definition, Point of View, Solutions for Cloud Nicolai Sandager Senior Technical Consultant 2,300+ Dell i dag… 1984 GRUNDLAGT PATENTER 53MIA$ OMSÆTNING GLOBAL SERVICE & SUPPORT ORGANISATION FØRENDE GLOBAL LEVERANDØR AF PCÉR & NOTEBOOKS STRATEGISKE PARTNERSKABER INTEL, MICROSOFT, ORACLE, VMWARE Etc. 104 KVARTALER MED POSITIVT RESULTAT 140.000 SYSTEMER AFSENDES PER DAG 95.000 ANSATTE 64 96% LANDE AF FORTUNE 500 KØBER FØRENDE VERDENSOMSPÆNDEN DE ENTERPRISE SAMARBEJDSPARTNER BVS Strategy and Marketing Stor forretning Dell Large Enterprise $21 Milliard #117 Total #38 #113 #171 Source: Company estimates based on Calendar 2010 (FY10) data BVS Strategy and Marketing 3 Vi hjælper de største virksomheder BVS Strategy and Marketing 4 Dell Services Capabilities Consulting Applications Business Process Application Services Business Process Process Services IT Consulting Consulting Custom Development Document Management Management End User Testing Data Capture Data Center Organizational Change Change Management Applications Management Management Knowledge based & based & Transaction Transaction Processing Processing Enterprise Architecture Architecture Process Re-Engineering Engineering Business Consulting Infrastructure Managed Services Strategy & Transformation Transformation ERP and Industry Applications Contact Center Supply Chain Management Business Intelligence Intelligence Engineering Services Customer Relationship Relationship Management Management Modernization DELL CONFIDENTIAL Support Infrastructure Cloud Services Configuration & & Deployment End User Virtual Desktop End User Data Center Virtual Data Center Data Center ProSupport Hosting X-as-a- Service (Platform, IT Mgt S/W, Apps, Software) Network Accidental Damage Damage Information Assurance Support Services Services Hardware Warranty Value-Added Services Network BVS Strategy and Marketing Dell’s working definition for cloud is… “Model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.” • Very closely maps to the NIST definition • The end use of the resource or service has no bearing as to how it is delivered or deployed • A balanced definition that can describe solutions deployed within the data center as it can services consumed from an external provider BVS Strategy and Marketing What Is Cloud Computing (CC) Perspectives: • User perspective – CC is an elastic infrastructure built on utility-like concepts: on-demand capacity, portability, pay-as-you-go and so on • Provider perspective – CC is the ultimate decoupling between hardware and applications; this does not necessarily imply the use of virtual machine technology BVS Strategy and Marketing Our view of cloud computing is characterized as Open Capable Affordable • Open standards/open-API approach • Bring choice to end users not lock-in • Work seamlessly across environmental differences (hardware, software, hypervisor) • Member of Cloud Security Alliance, OpenStack, partnership with industry leaders • No compromise across all layers of IT • From cloud workshop services, to hardware enablement of massive cloud service providers, from management of infrastructure for private cloud build out to platforms for application development, Software as a service and much more • Re-use and re-purpose existing hardware, software, people and process investments • No lock-in so as to ensure best choice price-capability • Not a rip-and-replace approach BVS Strategy and Marketing Dell on Dell 90% FASTER Application Deployment 45 4 TO APP deployment day reduction 2/3 less Fewer applications 9 Confidential 30% Server utilization increase 30 to 1 Server consolidation 50% Of all servers are virtualized $90M Cost avoidance with Virtualization 6,000 Servers eliminated 11,000 Servers virtualized By 2010 BVS Strategy and Marketing Cloud computing – Key concepts and terminologies Cloud Delivery IaaS PaaS SaaS BVS Strategy and Marketing Cloud computing – Key concepts and terminologies Cloud Deployment Hybrid Public Cloud Delivery Private IaaS PaaS SaaS BVS Strategy and Marketing Cloud computing – Key concepts and terminologies Self Service Cloud Deployment Metering Hybrid Public Cloud Delivery Private On Demand Resource Pooling IaaS PaaS SaaS Multi Tenant Elastic Key Cloud Characteristics BVS Strategy and Marketing Cloud computing – Key concepts and terminologies Other Cloud Characteristics Virtualization Fault Tolerance Cloud Deployment Metering Service Oriented Hybrid Public Cloud Delivery Private IaaS PaaS SaaS BVS Strategy and Marketing Homogeneity Self Service On Demand Resource Pooling Multi Tenant Elastic Scale Key Cloud Characteristics Cloud Deployment Models No cloud Infrastructure (On-Premise) Software Applications Applications Runtimes Runtimes Security & Integration Security & Integration Security & Integration Databases Databases vServers vServers Virtualization Hardware/Service abstracted Virtualization Dynamic capacity and pricing Server HWup or Seamless scaling down Storage Systems re-purposing Databases Hardware/Service abstracted Dynamic capacity and vServers pricing Seamless scaling up or Virtualization down Systems re-purposing Security & Integration Storage Networking Runtimes Public/Private Server HW Customer Runtimes Applications Customer (as a Service) Networking http://www.slideshare.net/davidcchou/windows-azure-platform-2647184 Server HW Public/Private (as a Service) Applications Customer Managed Platform (as a Service) Hardware, software & Service abstracted Databases Dynamic capacity and pricing vServers Seamless scaling up or down Virtualization Systems re-purposing Server HW Storage Storage Networking Networking BVS Strategy and Marketing Cloud delivery model – a few examples Software Software Service asas aa Service Platform as a Service Infrastructure as a Service Target: End users • Collaborative applications • ERM, CRM, Supply chain apps • Ops and manufacturing apps • Engineering applications Target: Developers • Development tools • Database, Middleware • Infrastructure software Target: Developers, Sys Admins • Server, Storage, Network • OS, Virtualization, File system BVS Strategy and Marketing Barriers to moving to cloud • • • • • Organisational readiness Workload Profiles Vendor tie ins Security Technology BVS Strategy and Marketing Cloud Computing: One of Dell’s definitions Cloud Is Not About Technology, It Is About Making IT And More Responsive Efficient To The Business BVS Strategy and Marketing Customers are at a Tipping Point Something Needs to Change KEY IT PAINPOINTS “Top IT challenges hindering business performance” TODAY’S IT REALITY “Budgets consumed just keeping the lights on” 20% Rapidly changing and growing data THE EFFICIENCY PROPOSAL “Drive Efficiency and apply savings to business innovation DRIVE UP Strategic spending to improve the organization 50% Pace of change complicates application management Maintaining infra inhibits innovation 80% DRIVE DOWN operational and data management costs 50% Sophisticated infra takes more time 80% of $1.2 trillion is spent annually just to keep the lights on. 18 Confidential BVS Strategy and Marketing Unlocking IT Efficiency THREE STEPS TO IMPROVED IT RETURNS STRATEGIZE PLAN IMPLEMENT MANAGE MONITOR GOVERNANCE / ITIL / SECURITY Standardize + Achieve Uniformity + Reduce number of moving parts + Slash costs Saved $150M+ migrating off proprietary UNIX architectures to Linux on Dell x86 19 Confidential Simplify + Eliminate. Unify. + Consolidate + Virtualization + Reduce touch points + Shrink risk Virtualized 7,000+ servers for $100M+ over 2 years Make the Powerful Easy to Use Automate + Boost productivity + Reduce manual interaction + Manage growth Patch to 90% of clients in under 72 hours. Provision servers in hours, not days BVS Strategy and Marketing Dell’s Efficient Enterprise Strategy Open 20 Confidential Capable Affordable BVS Strategy and Marketing Efficient Architecture Journey Cost Reduction Strategic spend to improve the company STANDARDIZE Quality of Service 20% SIMPLIFY Agility AUTOMATE Improve Resource Utilization Maintaining legacy IT environment 80% Server Consolidation Multi-Tenant Speed Deployments Template Provisioning Recover from Failures High Availability Dynamic Load Balancing & Power Mgmt Automated Self-service On- demand Pooled Resources 50% Pay as you go “Cloud bursting” 50% Reduced CapEx Reduced Operational Costs Reduced HA Cost and Complexity Operational Efficiency Simplify Management Agility Fixed costs become variable costs Start 21 Confidential Milestone BVS Strategy and Marketing Tenets of the efficient enterprise What defines The Efficient Enterprise? + Standards-based - What percentage of your data center is still proprietary? + Virtualized - How many of your tier 1 production apps are virtualized? + Scaled out x86 - Why continue down the proprietary path when new Nehalem platforms outperform RISC for less money? + Automated - Deploy servers, storage and networking in minutes instead of days. + Incremental in nature, no rip and replace - Optimize the networking infrastructure you have while you move to a “wire-once” Ethernet-based philosophy going forward. + No vendor lock-in, even Dell - Don’t fall for “new” proprietary models that promote vendor lock-in and increase complexity. + Services to deliver the Efficient Data Center - Assist in building it, build it, run it. 22 Confidential BVS Strategy and Marketing Virtual Integrated System 23 Dell Confidential BVS Strategy and Marketing Solution Concept Overview Dell Virtual Integrated System (VIS) Services and Support Dell VIS Delivery Center VIS Self-Service Creator VIS Director Simple catalog based self-service and automatic deployment of workloads Advanced application-aware workload and service monitoring Virtual Platform Integration Suites Dell VIS Infrastructure Advanced Infrastructure Manager Rapid deployment of compute, storage, and networking resources Intelligent Hardware 24 Dell Confidential BVS Strategy and Marketing Dell Advanced Infrastructure Manager (AIM) A single management point for physical and virtual resources that accelerates provisioning of heterogeneous hardware while providing a highly dynamic and flexible environment. Dynamic and Rapid Server Deployment Infrastructure Provisioning Capacity Planning & Trend Analytics Resource Tiering and Pooling Cost Allocation Automatic Workload Provisioning Highly Available Workload Mobility, P2V and V2P Deploy servers from pallet to production in minutes Automatically and intelligently redeploys workloads across the infrastructure Move workloads seamlessly between physical servers and virtual machines Workload Mobility, P2P Move workloads between various makes/models of servers and Hypervisors Shared Infrastructure Dynamically allocate servers, network connectivity and storage access Multi-vendor Support Unified control for today’s heterogeneous data centers Dependency Mapping Self-service Portal 25 BVS Strategy and Marketing Dell Advanced Infrastructure Manager Dynamic server re-provisioning • Rack Once, Cable Once • No manual changes to LAN/SAN switches, cabling, storage LUNs • No manual changes to network addresses, storage addresses • No reloading software on servers One moment servers are a Windows cluster, on an internal network, connected to LUN1… The next moment the servers are a Linux Web Grid, on an external network, connected to LUNs 2 & 3… 26 Confidential BVS Strategy and Marketing Dell Advanced Infrastructure Manager Data center consolidation QA / Test Utilization – 35% Pre-production Utilization – 60% Standby Utilization – 0% Production Utilization – 50% 27 Confidential BVS Strategy and Marketing Dell Advanced Infrastructure Manager Improved availability – N+1 failover Automate in-site failover across disparate hardware Instantly restore servers, network, and storage access Move back as needed Test DR easily, non-intrusively, frequently 28 Confidential BVS Strategy and Marketing Dell Advanced Infrastructure Manager Simplified Disaster Recovery Storage Replication Automate site-site failover across disparate hardware Instantly restore servers, network, and storage access Leverage storage synchronization Test DR easily, non-intrusively, frequently 29 Confidential BVS Strategy and Marketing Dell Advanced Infrastructure Manager Workload balancing Add additional servers with appropriate connectivity as-needed Move servers to higher or lower-CPU hardware as desired Move back as needed Power on / Power off for efficiency 30 Confidential BVS Strategy and Marketing Dell Advanced Infrastructure Manager Dynamically migrate workloads – Physical to virtual or virtual to physical Seamlessly move servers in to and out of physical or virtual physical or virtual machines Instantaneous process: no delay Move back as needed No “conversion” = no risk of different software on each platform software on each platform 31 Confidential BVS Strategy and Marketing Dell VIS Self-Service Creator Providing IT users the power to deploy and manage their resources while enabling IT to respond faster to business requests and improve control over IT environments. Self-service Portal Infrastructure Provisioning Capacity Planning & Trend Analytics Resource Tiering and Pooling Cost Allocation Automatic Provisioning Heterogeneous Ecosystem Sprawl Control Automatic Workload Provisioning Dependency Mapping Group-based Reservations Self-service Portal Workload Templates 32 Role-based access for users to manage their resources throughout their lifecycle Automated, policy-driven delivery of IT compute resources Multi-vendor solution support across the ecosystem, hardware, hypervisor, mgmt Automatically reclaim underutilized or abandoned resources Role-based access to resource deployment within dedicated infrastructure pool Pre-packaged process automation workflows, tailor without code changes BVS Strategy and Marketing Dell VIS Director IT operations hub for your virtual environment providing an end-to-end view of infrastructure dependencies and relationships. Comprehensive set trend analysis, predictive reporting and cost analytics giving greater level of visibility into IT environment. Infrastructure Provisioning Capacity Planning & Trend Analytics Detailed View of Infrastructure Trend Analysis Resource Tiering and Pooling Cost Allocation “What-if” Planning Automatic Workload Provisioning Dependency Mapping Self-service Portal 33 Cost Analytics Alerts Intuitive view of infrastructure dependencies Understand performance and utilization trends to help with future planning Scenario modeling to support resource planning and impact analysis Tracks utilization, costs and ROI for specific configuration and consumption models Identifies issues and resource contentions to help speed mean-time-to-resolution BVS Strategy and Marketing With Dell VIS the experience is automated VIS Self-Service Creator IT user requests VM Automated approval process VM is auto-provisioned for user VMware vSphere Client Storage & Host resources added to virtual platform automatically Approval requests and admin functionality integrated with vSphere client 34 VIS Director Monitor detects and diagnoses two threshold alerts Workflow engine kicks of two remediation processes Advanced Infrastructure Manager AIM discovers, configures and boots a new ESX host AIM adds the ESX host to VMware automatically EqualLogic Group Manager EQL provisions a new storage volume AIM adds the ESX host to VMware automatically BVS Strategy and Marketing Dell Virtual Integrated System & VMware…..enable the end-to-end delivery of cloud solutions • Achieving a private, hybrid or public cloud requires solutions that deliver efficiency and agility to IT through accelerating provisioning, increasing reliability, and dynamically managing capacity • Dell & VMware deliver complementary components to enable customers to recognize the agility & cost benefits of a true cloud environment BVS Strategy and Marketing Dell Virtual Integrated System & VMware • Dell VIS reduces the time to execute/deliver virtual & physical resource capacity • Dell AIM plug-in for VMware vCenter, and the future integration with VMware vCloud Director, enables the ability to leverage that IT capacity into a consumption / billable IT resource • Enables consistency of virtual infrastructure between enterprise & service provider datacenters: virtual abstraction delivers same security, performance, connectivity and DR policies INTEGRATED DELL / VMWARE CLOUD SOLUTIONS Dell & VMware deliver an efficient cloud infrastructure, up/down the stack! PROVISIONING Dell VIS: workload provisioning MANAGEMENT Dell VIS: HW mgmt, monitoring & remediation VMware vSphere virtualization mgmt CONSUMPTION VMware vCloud Director: will be able to leverage the Dell VIS delivered capacity into a consumption model BVS Strategy and Marketing Dell | VMware: Better Together for Infrastructure & Management Dell | VMware: Substantially simplify the management of physical & virtual infrastructure and private/hybrid/public clouds through a single source, unique, comprehensive and integrated management & monitoring solution stack VMware vCloud Director – Provision Anywhere*: Build /Manage Private/Hybrid/Public CloudsvCD/VIS Integration for Dell Virtual workload portability Integrated System VMware vCenter Infrastructure and Ops Monitoring/Mgmt Tools Dell Services Server Configuration Mgr Service Manager Integrien Tools ChargeBack Orchestrator vShield Product Family Heartbeat Site Recovery Mgr Configuration Manager Converter Application Discovery Mgr VMware vCenter Server FastScale Workload Provisioning/ Deployment VIS SelfService Creator VIS Director Single Pane of Glass Mgmt of Virtual and Physical Dell Infrastructure Dell Management Plug-ins for vCenter - Dell Mgmt Plugin for VMware vCenter (HW Mgmt) - Storage Mgmt Plug-in* - PowerConnect plug-in* VIS AIM Plug-in For vCenter Advanced Infrastructure Manager Dell | VMware Storage Integration VMware ESX • Dell storage Management plug-in for vCenter * • New Compellent storage Dell Infrastructure storage vCenter plug-in • vStorage API integrations – Intelligent Hardware performance & functionality • New Dell storage platforms launching in 2011 • Dell/VMware SRM solutions * Under Development 37 Summary “Model for enabling convenient, on-demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction.” Open Capable Affordable BVS Strategy and Marketing Questions? 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