Future of IT_ver2

Future of IT
Bommireddipalli Ravi Teja
January 21, 2011
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Living Systems Theory
 By definition, living systems are open, self-organizing
systems that have the special characteristics of life and
interact with their environment.
A Living Enterprise
 A living enterprise is sensitive to the environment
 it learns, innovates, adapts and manages the changing
needs of its customers, citizens, employees and investors,
within its business context,
 for the sole purpose of its survival and growth
Future economy
• Agriculture Economy
• Land, Resources and Labor
• Individuals
• Industrial Economy
• Money and Machines
• Workgroups
• Knowledge Economy
• Intangibles
• Networks
21st century enterprise
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Peter Drucker said
“The single most important thing to remember about any
enterprise is that there are no results inside its walls. The
result of a business is a satisfied customer.
The purpose of business is to create and keep a
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Future enterprise
With customers,
partners, vendors
and agencies
Open and
boundary less
Learning and
Act as listening
posts with
everyone having
an idea
customer needs &
deeply connect to
customer psyche
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Emotional connect with customer
“A Great Brand taps into emotions. Emotions drive most, if not all, of our
decisions. A brand reaches
out with a powerful connecting experience. It’s an emotional connecting
point that
transcends the product.
“A Great Brand is a story that’s never completely told. A brand is a
metaphorical story that connects with something very deep - a
fundamental appreciation of mythology. Stories create the emotional
context people need to locate themselves in a larger experience.”
Scott Bedbury/ Nike, Starbucks
Impact on IT
 Serving virtual, real-time driven,
networked enterprises will mean
substantial changes to IT
 The really big return on
knowledge-based IT is building
capability for the future.
Verna Allee
Future of IT
Social software
 When Social Software is understood as a
comprehensive platform used in daily business….
then out of a hierarchical viewpoint comes…
…complete transparency… …over experts, topics
and… …(informal) networks….. So the right people
meet… …and new ideas are developed together.
Software as a service (SaaS)
 Future of IT is moving away from data center,
system and infrastructure management and more
toward business process improvement.
 SaaS provides organizations with ‘turn-key’
software solutions that can be implemented quickly,
while avoiding infra costs & admin resources
Mobile computing
 Mobile device would be the primary connection
device (By 2015 almost 300 billion transactions
worth more than US $ 860 billion will be
conducted using mobile phone). Some of the
services will include: Mobile Banking, Mobile
trading, Mobile commerce, Mobile advertising
and marketing, etc.
Ubiquitous connectivity and interfaces
 Internet will be everywhere. It will be an additional
layer connecting everything to everyone
 Keyboards and mouse will seem quaint. Touch,
eye, voice and possibly even brain controllers will
be commonplace
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Impact of IT on developing economies
• Developing countries are proving to be partners eager to extent
the IT market by becoming suppliers and investors in IT.
• As suppliers, they are keen to take advantage of export-led
growth (a la Asian economies)
• As investors, they are providing the infrastructure for modern
global business and life long learning
• IT may help to reduce the gap for some of those who are
disadvantaged or marginalized
Future of Indian IT
• Thought capital of the world ?
• Thought process outsourcing ?
As Lao Tzu said in the 6th century B.C.,
“Those who have knowledge, don’t
predict. Those who predict, don’t have
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© Nihilent - Confidential

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