Emory Bus 630: Competitive Advantage Kevin Coyne

Spring Electives
Organization and Management
October 8, 2012
Brad Killaly
BUS 630: Competitive Advantage
BUS 631: Social Enterprise
BUS 535: Catalysing Social Impact
BUS 635: Multinational Firms and Strategy
BUS 636: Intro to Entrepreneurship
BUS 661: Applied Entrepreneurship
BUS 672: Corporate Strategy
Bus 630: Competitive Advantage
Kevin Coyne
• Goal: A company prospers only when its strategy cannot or
will not be copied, even once competitors figure out it is
better than theirs. This course teaches you how to develop
such strategies.
• Format: A combination of interactive lectures, cases, group
projects and head-to-head competitions.
• Valuable for a career in: Consulting, Private Equity, Venture
Capital, Strategic Planning, CEO, Entrepreneur.
BUS 631: Social Enterprise
Peter Roberts
• ‘Mission driven organizations that
apply market-based strategies to
achieve some social purpose’.
• We discuss the evolving role played by
the social enterprise. This is followed
by an elaboration of specific
organizational and management
challenges faced by social enterprises.
We conclude by discussing careers in
and around social enterprises.
• Each student is required to contribute
20 hours over the semester to a social
enterprise of her/his choosing. The
content and form of these
engagements are flexible, but they
should be advantageous to both the
student and the partner organization.
Topics Covered:
• Nonprofits – Strategy; Growth &
Scalability; Financing & Funding
• For-Profit Social Enterprises; B
Corporation Movement
• Measuring Social Impact
• Impact Investing: Financing Social
• Social Entrepreneurs
• Global Social Enterprises; Social
Enterprises & the Environment
• Careers & the Social Enterprise Sector
BUS 535: Catalyzing Social Impact
Peter Roberts
• Students gain experience developing creative but tractable
business solutions to the complex challenges currently faced by
individuals and organizations striving for meaningful social
• Client partners specify a project and are promised a minimum of
400 pro-bono “billable hours”.
• Projects launch on first day of the spring semester and findings
and recommendations are presented to a audience of key
stakeholders and interested individuals on the last days of the
• Engagements begin with and are guided by a clear understanding
of the commitment we are making to our clients. In this respect,
projects have regular deliverables.
• Our clients benefit from the insights and recommendations that
emanate from our students’ accumulated business acumen.
CSI - 2012 Projects
• Grameen Bank (the global micro lending program that began in
Bangladesh) operates in the U.S. as Grameen America. They
approached Goizueta Business School and requested a market
analysis that will help them understand the Atlanta market and
determine where to establish their first Atlanta branch.
• Funded by the Marcus Foundation, the Atlanta Jewish Gene
Screen was launched with the aim of building awareness among
doctors, rabbis, and the broader Atlanta communities about the
nineteen genetic diseases affecting Ashkenazi Jews. The Marcus
Foundation approached Goizueta Business School for an analysis
of overall program philosophy, targeting and messaging; to identify
reliable measures of program success; and to introduce a
framework for expanding AJGS’ new model to a national scale.
• To learn more about our approach and/or our 2013 projects,
please contact Ellen Williams ([email protected])
BUS 635 Multinational Firms & Strategy
Giacomo Negro
• Content:
• The impacts of social, cultural and political forces on
multinational firms
• Methods of corporate international expansion, and of
organizing and controlling international operations
• Competing in emerging markets
• Format:
• Cases
• Lectures
• Market entry project
• Course is Useful and Interesting for those
• Interested in understanding competitive processes and
management spanning cross national boundaries & cultures
• Consulting, careers in large cross border companies,
entrepreneurs interested in understanding market and
institutional differences.
BUS 636: Intro To Entrepreneurship
Charlie Goetz
• Want to control your own destiny? Than you might want to
seriously consider building your own successful new business.
• Goals of the class include, but are not limited to:
• Learning how to develop successful new products/services that
your market really wants and the successful tactics of serial
• Discovering how a small business can compete effectively against
much larger competitors; and
• Building a business plan, that your team will use to raise money and
craft an effective investor presentation.
• How is this information provided in class?
• We will use a combination of lectures, in-class exercises,
successful entrepreneur speakers, and individual and team
• How would you benefit from taking this class?
• Whether you decide to be an entrepreneur or not, the skills you
learn in this class will be applicable in all areas of business. You
will understand how a business works from the ground up.
BUS 661: Applied Entrepreneurship
Charlie Goetz
• For those who are willing to get their hands dirty and learn what it
really takes to build a successful business, Applied Entrepreneurship
is for you. Where the intro class ends at the raising of money, the
Applied class starts off by putting you in the driver seat as senior
management of a startup business.
• Goals of the class include, but are not limited to:
• Learning how successful startups build their businesses in ways that
maximizes success and minimizes risk, in spite of very tight budgets,
powerful entrenched competitors, and no market awareness.
• How is this information provided in class?
• Each team is given a startup business plan, where you will learn first-hand
what it really takes to launch a business, manage employees generate
prospect interest, and get customers to purchase.
• To provide a real-life experience, teams will have to respond to unexpected
curveballs that can easily derail their businesses entirely.
• How would you benefit from taking this class?
• It’s like building a real business on training wheels. No Risk…
BUS 672: Corporate Strategy
Peter Thompson
Learning Goals
• Examines topics concerned with the creation and maintenance of value by multibusiness enterprises.
• Concerned with issues such as the appropriate mix of business units; make-or-buy
decisions; supplier contract design; the acquisition or development of new business
units; disposal of existing business units.
Learning Process
• A typical week (150 minutes) will include:
• 1-2 case studies (80 minutes)
• Lecture and Q&A (50 minutes)
• Experiments and simulations (20 minutes)
• Review of key points, actionable items, and discussion of deliverables. (10 minutes)
• Grading based on
Individual homework assignments
Group write-ups of case studies and presentations
Final exam
Of Interest To
• Current or future senior management levels in medium-size to large firms, with
responsibilities for market penetration, diversification, major contracts or overall firm
• Careers in consulting.
• Juggling.

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