Slow Fashion as an alternative to mass production-a fashion practitioner’s journey. How I changed my relationship with fashion, moving from an ego-centric position to an eco-centric position. 2008 • Started to be disenchanted with fashion system. • Too many clothes, too much waste. • Fashion becoming tyrannical and repetitive. • Fashion education too reliant on image and perpetuating the myth that the designer knows best and what is good for us. Slow fashion guides and gurus and influences. 2009 1. Dr Amy Twigger- Holroyd- Keep and Share 2. Michael Sandel – Reith lecture 2009- Markets and Morals 3. Hazel Clark RESEARCH CHAIR OF FASHION, SCHOOL OF ART AND DESIGN HISTORY AND THEORYSlow Fashion- An oxymoron or a promise of the future? 4. Ezzio Manzini & Kate Fletcher- Local wisdom project & John Wood – Designers, Visionaries + other stories. A collection of sustainable design essays. Some influential books. Anne Thorpe-addressing the designer’s paradox of sustainable consumption. Looks at the viability of steady state economics. Joseph Pine- mass customisation as an alternative to mass production. Fab labs etc. Otto Von Busch – Fashion- able looks at ways of reclaiming fashion, learning to engage with it & enjoy it free from its religious fervour and dictate. Oliver James – Affluenza describes so accurately the lack of contentment that so many in affluent societies experience. Manuel Castels – Networks of Outrage and Hope Avner Offer – economy of regard – how short term thinking and the reliance on instant gratification is preventing us from connecting with real values. Examining slow fashion principles in practice. 1. Valuing local economies and distributed economies. 2. Transparent production systems with less intermediation between consumer and producer. 3. Production of sustainable and sensorial products; that leave the senses heightened, have a longer life and more highly valued than typical consumables. Exploring the Yorkshire wool industry. Looking for the positive networks that connect food production with clothing. Introducing Slow fashion through the informal curriculum. http://yasproject.tumblr.com/ 2012 Invited by YAS to design an interactive stand for the great Yorkshire show. Science into Practice Pavilion. 3 students volunteered to take part. Question based learning. Learning in the field, Hazel Brow farm visit. Sustain : able Collaborative project with Liz Lyons, student on creative practice. Launched at the Chorlton Big Green Happening. Appropriating the language of fashion marketing to communicate fashion stories that are about slow consumption . Some questions: How to integrate sustainable development within fashion education?