DSR Meeting Presentation

Report
Safe, Simple, Savings™ from EnvirOx®
For the Distributor Sales Professional
1
Distributor Sales Professional Situation
•
Estimated at $148 million annually, hard floor surface cleaning is one of the single largest areas of
chemical use in the industry. A major opportunity for Distributor Sales Professionals.
•
Feedback from Distributor Sales Professionals indicates they:
• desire product packages that are simple and easy to sell.
• benefit from having a “door-opening” product and value proposition to capture the
customer’s attention.
• seek items they can make higher than industry average margins on.
•
Distributor Sales Professionals also seek:
• new product innovation that helps reduce labor and deliver results.
• problem solving products (like eliminating sticky floors and soap residue).
• products that are safe for people, surfaces and the environment.
• product that have third party green product certification like Green Seal®
• portable dispensing to reduce equipment hassle and provide flexible solutions to
customers.
•
EnvirOx has heard from Distributor Sales Professionals that their customers like the EnvirOx®
cleaning power, but some seek a more economical price per gallon for large hard floor areas.
2
Idea
Present the NEW EnvirOx Floors2Go™ program to your customers that
need a simple and powerful solution for high volume floor cleaning.
Support
… we’re going to review a simple customer presentation that you can
use with your customers to show how simple and effective the NEW
Floors2Go™ program really is!
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END USER PRESENTATION
Safe, Simple, Savings™ from EnvirOx®
Presented To:
Presented By:
Date:
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END USER PRESENTATION
Situation:
• Effective maintenance of hard floor surfaces impacts the appearance, cleanliness and longevity of
the facility.
•
Most facility managers agree hard floor cleaning products need to be:
– Safe for all floor surfaces.
– Safe for use on floors with finished surfaces (waxes and sealers).
– Effective on a variety of floor types and soil loads.
– Easy for employees to mix properly into a mop bucket or auto scrubber.
– Complimentary to green cleaning practices.
– An effective cleaner with an affordable in-use cost per gallon.
•
Since labor is the #1 component in the “cost to clean”; having effective products helps the cleaner
see the result of their work.
5
EnvirOx® Floors™ is Proven Hydrogen Peroxide Cleaning
Technology from the Makers of H2Orange2®!
Floors™ is your one product for all hard floor cleaning
needs. Effective on tile, linoleum, terrazzo, marble,
Mondo, rubber, slate, wood and VCT flooring.
Powered by the next generation
of hydrogen peroxide cleaning. GNx2 technology,
from the inventor of H2Orange2®, outperforms
conventional floor cleaners while raising the bar
for health, safety and environmental impact.
Meets the environmental standards established by
Green Seal™ and provides superior cleaning while
reducing toxicity and organic compound content.
•
•
•
•
•
•
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Improved Cleaning Power = Results
Reduced Floor Residue = Cleaner Floors
Super Concentrated = Low In-Use Cost
Reduced Aquatic Toxicity
Reduced Human Toxicity
Improved Biodegradability
Plant Based Solvent and Surfactants
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Floors™
Super Concentrated
Floors™ Cleans...
Floors™ Sustainability Facts:
• Tile
• Linoleum
• Marble
• Mondo
• Rubber
• Slate
• Terrazzo
• Tile & Grout
• VCT flooring
And all other water safe surfaces!
•
•
•
•
•
Additional Benefits of Floors™
•
•
•
•
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Neutral fragrance
Low VOC’s
Biodegradable
Does not contain asthmagens
Made from plant derived, renewable
resource ingredients
Floors™ Safety Facts:
•
•
•
HMIS 0,0,0 in-use dilution
Biodegradable
Neutral pH
Dilution Rate: 0.8 oz/gal
Safe to use on all water-safe surfaces.
No surface damage in your facility from product misuse (safe on finishes & waxes).
Non-corrosive, meaning it won’t hurt your employees or customers.
Reduce worker compensation claims due to cleaning chemical toxicity or irritation.
Outperforms conventional floor cleaners while raising the bar for health, safety and
environmental impact.
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END USER PRESENTATION
Everything You Need in 1 Box
4 Gallons of Floors™ Super Concentrate with closed loop
system for additional safety and concentrate use control!
One H2Go™ handheld dispenser designed to produce 640
gallons of Floors™ cleaning solution per case.
The H2Go™ handheld dispenser provides the correct
dilution at 4 gallons per minute fill rate under normal
water pressure conditions.
The H2Go™ handheld dispenser is reusable and does not
need to be thrown away after a single use.
Floors2Go™ is a portable system that is flexible to meet
the needs of multiple locations in all types of facilities.
1 Case of Floors2Go™ includes:
4 x 1 - Gallons of Floors™ with closed loop bottles
1 - H2Go™ handheld dispenser
Product Literature
* MSRP
High Performance to Help You Manage Your Total Cost to Clean
Case Price - $113.00*
Delivers 640 Gallons of Ready-to-Use Solution
In-Use Cost per Gallon = 18 Cents
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END USER PRESENTATION
Key Benefits
Next Steps

1.








Cleaning performance from the makers of
H2Orange2® designed specifically for hard
floor care.
Green Seal Certified Super Concentrate.
GNx2 Technology leaves less residue than
conventional chemical compounds.
Cost effective cleaning for large facilities.
Safe for all surfaces, employees and the
environment.
Simple for employees to use.
Savings in terms of time, cleaning efficacy
with a competitive in-use cost per gallon
versus conventional cleaning compounds.
No installation complexity.
Reusable, reliable H2Go™ portable dispenser.
2.
3.
4.
5.
Determine where Floors2Go™ can help you
with your hard floor cleaning challenges.
Schedule a training sessions with your floor
cleaning crew.
Determine how many cases of Floors2Go™
you need.
Place an order with your authorized EnvirOx®
distributor.
If you have questions, comments or need
technical assistance, please call EnvirOx® at
(800) 281-9604.
On behalf of the employees of EnvirOx®, a family-owned U.S.
business, we appreciate the opportunity to earn your business.
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In Addition to the Simple Presentation We Just Reviewed, We Also Have a
Simple Sell Sheet
•
Simple front and back helps “Tell The Story”
•
In-Use Cost Per Gallon Calculator on back
page can be used with your pricing
•
The sales materials are available in hard copy
or electronic copy for use on a lap top or
iPad
•
Floors2Go™ contains everything in 1 box
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Competitive Set
•
Where do I focus my efforts to sell Floors2Go™?
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–
–
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Any end user with large square footage of hard floors to clean.
End users seeking to extend the time between a scrub & recoat by reducing the residue build up on the floor.
Current EnvirOx 118 / 117 customers that use a competitive product to clean their floors due to the
competitive in-use cost per gallon.
How is Floors2Go™ priced versus competition?
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There are many competitors in the general purpose and neutral floor cleaning category from Mr. Clean® to
Diversey’s Stride®.
Some use dispensing platforms, some are diluted in a bucket right out of a gallon bottle.
It is impossible to benchmark against every competitor and every SKU.
Let’s look at Diversey’s Stride® dispensed by their portable Ready-To-Dispense package:
End Using Customer
MSRP
$113.00
In Use
Gallons
per Case
640
List Price
Internet Price
18 Cents / Gallon Price
$98.58
$83.78
$61.02
339
339
339
Case Price to
End User*
EnvirOx® Floors2Go™
Diversey® Stride™ RTD 5 Liter
In Use
Cost per
Gallon
$0.18
$0.29
$0.25
$0.18
* Distributors establish the selling prices to end using customers. These are examples.
•
Floors2Go™ is competitive in the hard floor cleaning category and delivers the cleaning ability of
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EnvirOx stabilized hydrogen peroxide.
Super Concentrate Floors™ Options to Help Grow Your Business
Product Code
Product Description
114-04B-GS-RD-H2Go Floors2Go™
4 - pre plugged Super Concentrate
Floors™ with Floors2Go™ hand held
dispenser - - ALL IN 1 BOX!
114-04B-GS-RD
6-252-2L
Super Concentrate Floors™
4 - pre plugged gallons of Floors™
Floors2Go™ Hand Held Dispenser
Single Flow Rate - 4 Gallons / Minute
MSRP
$113.00
$108.97
In-Use
MSRP
Gallons Cost per
per Case Gallon
640
$0.18
640
$0.17
Distributor
Price
$9.95
Super Concentrate Floors™ is Green Seal certified. Also available in 30 gallon
and 55 gallon drums and 275 gallon totes for large end users. A Floors2Go™
hand held dispenser retrofit kit is available for drums. Other dispensing
options are available for totes.
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This is not a replacement for our core value proposition.
The EnvirOx value proposition
of 1 Product with 2 Dilutions to
meet 95% of Cleaning Needs is
our core value proposition.
However, there is significant
opportunity to take our
technology and expand it to
other areas.
The cleaning of hard floors is
the #1 usage area for general
purpose cleaners.
Floors2Go™ is designed to help our distributors grow their business by focusing on new
usage areas. We also believe getting you on a sales meeting or in front of an end user
to talk about Floors2Go™ provides a platform to discuss our core value proposition.
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Distributor Sales Professional Benefits
Key Benefits
Next Steps

EASY FOR SALES PROFESSIONALS TO SELL…1 SKU!
1.

Floors2Go™ can open doors to the single largest
area of chemical usage.
Develop a list of target customers to introduce
Floors2Go™.
1.
Schedule sales calls with your EnvirOx Sales
Representation.
1.
Have fun selling a simple, sustainable, highly
effective and versatile product that eliminates
facility damage and equipment hassle!
1.
Questions? Contact your EnvirOx sales rep for
support or EnvirOx Client Relations at
(800) 281-9604.

No installation hassle.

Higher than industry average distributor margins.

Cost effective cleaning for large facilities.

Sales presentation for iPad, laptop or demo case.

Safe for all surfaces, employees and the
environment.

Innovation from the makers of H2Orange2®
designed specifically for hard floor cleaning.

Simple for employees to use.

Reusable, reliable H2Go™ portable dispenser.
On behalf of the employees of EnvirOx®, a family-owned U.S.
business, we appreciate the opportunity to earn your business.
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