Over 100 Years

Report
Over 100 Years
A BRAND WITH EXPERIENCE!
Over 100 Years
SIMONIZ USA…THE COMPANY
 Simoniz® is an industry pacesetter
promoting enhanced productivity through
innovation. Our value equation is a simple
but powerful one:
Innovation + Automation = Profitability!
 Simoniz® USA is a 40 plus-year old
manufacturer of car appearance products
that specializes in the commercial car wash
industry. Our 200,000 sq. foot plant is
located in Bolton, CT.
 Simoniz® USA is comprised of
approximately 200 employees, all dedicated
to deliver high quality products and first
class service at competitive prices. We
pride ourselves on our industry leadership
position we have earned and continue to
research and develop better, more
productive ways to clean, dry and protect
vehicles.
Over 100 Years
SAVES FINISH…
SAVES BEAUTY
Today, Simoniz USA is a family owned, brick and mortar-company made up of 250 employees,
all dedicated to producing the finest car care and hard surface cleaning and protection
products on the market. Today, you will find the Simoniz brand in major retailers, car washes,
school systems, hospitals, and Car Dealerships. Last year there were over 500 million
impressions of the Simoniz brand. Making Simoniz one of the leading advertised car brands in
the Country. Simoniz is the brand that consumers know and trust. Our goals and objectives are
to take leadership positions in our various markets through innovation…and so far it’s
working.
Our Simoniz GlassCoat® program, where we apply Simoniz products to the paint, carpet, fabric
and leather surfaces of new vehicles, is #1 in car dealerships throughout the country. We are
one of, if not the largest, suppliers of products to commercial carwashes and details shops in
the U.S. And we have a separate Detailing & Training division that simply teaches and certifies
detail technicians how to use Simoniz products.
In addition separate divisions serve new car dealerships, professional car washes, detail ships,
and Simoniz products can be found on the shelves of major retailers nationwide.
Janitorial Maintenance
Carwashes
Professional Detailing
Auto & Motorcycle Dealerships
Washing Equipment Technologies
Sealtite Tire Sealant
Retailers
Our Program Offerings
Over 100 Years
Carwashes
The carwash industry continues to grow. We have attracted many new investors and
have re-energized some old ones. There are numerous innovations that have increased
productivity and allowed operators to wash cars cleaners, faster and provide more
service. Simoniz innovation helps expand your on-line and off-line offerings with
quality services.
Professional Detailing
Want to enhance your business and partner with one of the automotive
industry’s most trusted brand? Simoniz Professional Detailing offers
special distributor pricing which has been set with your profit in mind.
Offers in-house and on-site training for all aspects of product knowledge,
product and sales training, as well as certification.
Washing Equipment Technologies
Washing Equipment Technologies of New York, Pennsylvania, Ohio and
West Virginia is the finest single source of supply for all your car wash
products needs. Our efforts will deliver the finest quality, service,
merchandising and profitability available.
The Simoniz Garage
In 2012, Simoniz opened a brand new state-of-the art automotive detail facility in
West Hartford, CT. The Simoniz Garage is like no other, providing full bumper to
bumper automotive detailing services performed by certified Simoniz Master Detail
Technicians who are known for their meticulous vehicle inspection, paint restoration,
and interior cleaning services.
Our Program Offerings
Over 100 Years
Specialty Markets
Simoniz Specialty Markets division offers the ultimate vehicle
protection through car dealerships. An exclusive partnership only
sold through car dealerships nationwide. Our Glasscoat, MotoTect,
PDRPlus products offer great protection for auto and motorcycle
dealerships.
Janitorial Maintenance
Retailers
Simoniz JanSan products are specifically designed to handle all your
janitorial and sanitation needs. Our floor finishes, disinfectant,
waxes, and all-purpose cleaners are widely used in hospital, nursing
homes, food service establishments, manufacturing plants, school
systems, and the hospitality industry.
Simoniz Retail offers a wide array of products at local and national retail outlets
across the country. These products are on major retailer’s shelves like PepBoys,
AutoZone, Kmart, Walmart, etc. Every year we are challenged to create products
through innovative packaging and quality.
Sealtite
Simoniz Sealtite tire sealants are specially designed to reduce
flats by instantly and permanently sealing punctures in the tread
area for the life of a tire. Simoniz Sealtite takes care of a tires
need.
Detail Direct Online
Why not use the products the pros use! Simoniz Detail Direct On-line Store
offers 160 detail products and detail accessories to take care of your vehicles
appearance. A professional clean start with a professional product.
www.simonizdetaildirect.com
IDENTIFYING WITH THE
BRAND.. SIMONIZ
Simoniz products allow customers to utilize a true Name Brand
chemical line featuring high quality products, innovation and
technology to maintain their facilities with pride and confidence.
Simoniz USA has built one of the most diverse product lines in the
janitorial industry. Experience has taught us that each Customer
maintains their facilities in different ways and we are proud to make
available the products necessary to attain their goal of clean, safe
buildings.
Over 100 Years
WHY SIMONIZ?
Simoniz management is committed to building long term
relationships with key businesses. We believe that the development of
these relationships and our complete line of products will streamline
and enhance profitability. Procurement costs will be reduced, training
will be simplified, and marketplace differentiation will be achieved.
Simoniz believes in branding and sees the value it brings.
Over 100 Years
THE SIMONIZ GOAL..
Goal:
 Be innovators in the sanitary supply industry.
 Offer a diverse product line.
 Provide a basis for product consolidation.
Commitment:
From management to customer service, manufacturing and shipping
we understand the importance of timely order processing to delivery
and committed to make it a very efficient process. We appreciate the
value of you as our customer, but also the value of your customer!
Strict quality control – the products must perform as intended!
Safety and cost efficiency- We offer unique delivery systems to keep
the products out of employees hands and the potential for injuries as
well as cost control.
Over 100 Years
THE SIMONIZ GOAL..
Goal:
 Be innovators in the sanitary supply industry.
 Offer a diverse product line.
 Provide a basis for product consolidation.
Commitment:
From management to customer service, manufacturing and shipping
we understand the importance of timely order processing to delivery
and committed to make it a very efficient process. We appreciate the
value of you as our customer, but also the value of your customer!
Strict quality control – the products must perform as intended!
Safety and cost efficiency- We offer unique delivery systems to keep
the products out of employees hands and the potential for injuries as
well as cost control.
PRODUCT DEVELOPMENT
Developed by our own chemists and
technicians – We manufacture over 600
formulations in all popular sizes
Our line covers all major segments and many
specialty markets
Proven over years of use -We are able to
maintain long term relationships with
customers due to the fact that our products
perform
LEADERS IN INNOVATION
Simoniz® is a leader in on-line chemistry bringing you premium quality, competitive
pricing and excellent service. From every car wash and rinse products to the finest Top
Package applications available, Simoniz® can assist you in maximizing your bottom
line! Put the power of a National television campaign to work for you. Simoniz® is
promoting this media effort to deliver the impact of $10 Million in advertising, creating
500 Million consumer impressions on National television. Utilize the power of our “AS
SEEN ON TV” ads offering rebates to motorist to drive business to your car wash.
LEADERS IN INNOVATION
Simoniz® is the only manufacturer in the industry to provide
a Top Package $3 Rebate. Highlighted below are our
automated extra service offerings:
¨Simoniz®– Brand name recognition with premium quality
wash products and a full professional merchandise program
¨Double Bond™ Teflon- Simoniz® on- line Sealant
backed with a factory direct to consumer rebate
¨Vision Clear™– Premium Windshield Treatment– better
vision, safer driving
¨Tire Shiner– The finest on-line automatic tire dressing
applicator.
¨UV Protectant- New high frequency colors (5) and mixed
berry scent built into triple foam polishes formulated to
protect the paint from UV Rays
LEADERS IN INNOVATION
Simoniz has now reduced hand waxing of cars to a push button… a
unique application that applies an actual carnauba wax to the
entire vehicle… on-line!
“The concept is simple. Simoniz® Hot Wax & Shine is a credible
service that produces eye popping results. We suggest you position it
by offering it in a brand new Top Package. Many operators are
reporting an overall increase of $1.50/car by creating a Hot Wax and
Shine Top Package… because it does what the name implies and
encourages repeat business.”
Bill Gorra- President of Simoniz USA
LEADERS IN INNOVATION
SIMONIZ
TOP PACKAGE PROGRAM
RESOURCES
www.simoniz.com
ON-LINE RESOURCES
Simoniz has developed a one-stop
resource center online:
Full product line
Product Brochures
Material Safety Data Sheets
Technical Data Sheets
Product Video Library
Featured Products
Featured Advertisement
Company News Updates
Its Simple……
Visit www.simoniz.com
ADDITIONAL ON-LINE RESOURCES
Janitorial Maintenance Division Floor Care Training
Simoniz’s educational resources are designed to train and certify your janitorial
technicians. Technicians can watch a variety of our training videos until they feel
comfortable with the subject, and then take the online Janitorial Certification
test. Upon successful completion, each newly-certified technical will receive a
personalized certificate. Visit our website www.simoniz.com
Professional Detailing Certification Program
Simoniz® USA will train and certify! Train your technicians with our easy-tofollow training videos, offered in both English and Spanish. Once you have
watched all of the videos and feel comfortable and ready to take the test, please
click on the detail training test in your preferred language.
Live Webcasting
Need to learn how to use our products? We are here to help! We have a state of the
art facility with certified master detailers ready to show you how to use our
products. Our future vision is not to only utilize our live web-streaming with our
detailing products but our entire product line throughout all divisions. Contact your
sales representative for additional information.
New Or Used Car or Motorcycle Owners, agents, and dealers- Video Library
Need to learn how to use our products? We are here to help! We have a
state of the art facility with certified master detailers ready to show you how
to use our products. Our future vision is not to only utilize our live webstreaming with our detailing products but our entire product line throughout
all divisions. Contact your sales representative for additional information.
IS THE RIGHT
Over 101 Years Of Experience
In The Industry!
OUR SUCCESS HINGES ON MUTUAL OUR SHARED COMMITMENT TO EXCELLENCE!

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