Chapter 3 Paradigms and Communication Theory Paradigms and Communication Theory Paradigm Shift (see discussion of Kuhn, Ch. 2) Paradigm: Metatheory: Theoretical Perspective Paradigm Paradigm Theory Type Theory Paradigm Theory Type Theory Type Theory Theory Metatheoretical Assumptions Ontology Nature of reality Human nature, etc. Epistemology How is knowledge gained How does knowledge “accumulate” etc. Axiology The Subjective-Objective Dimension Ontology/ Epistemology Subjective Objective (Source: Burrell and Morgan, 1979: 3) http://www.emeraldinsight.com/fig/1600110302002.png The Subjective-Objective Dimension The subjectivist approach to social science The objectivist approach to social science Nominalism ontology Realism Voluntarism human nature Determinism Anti-positivism epistemology Positivism Ideographic methodology Nomothetic (Source: Burrell and Morgan, 1979: 3) Scientific key words CauseEffect, influence, affect, lead to Factors, variables Predict Generalizable Analytic/reductionistic Quantitative (or qualitative) Humanistic key words Contextual Interpretive Social construction Holistic Subjective Qualitative (usually) The Social Change/Status Quo Dimension Radical Social Change Axiology Regulation/Status Quo/Observation (Source: Burrell and Morgan, 1979: 3) Critical key words Power (struggles, etc.) Production and reproduction of social structures (like sexism, racism, classism) Empowerment, emancipation, resistence Social relations Ideology, hegemony Social change Qualitative or quantitative Four Paradigms for Social Analysis THE SOCIOLOGY OF RADICAL CHANGE ‘Radical humanist’ ‘Radical structuralist’ SUBJECTIVE OBJECTIVE ‘Interpretive’ ‘Functionalist’ THE SOCIOLOGY OF REGULATION (Source: Burrell and Morgan, 1979: 22) But usually only 3 in communication! RADICAL CHANGE CRITICAL: Social change OBJECTIVE SUBJECTIVE HUMANISTIC: Observe/ Interpret SCIENTIFIC: Predict/ Control REGULATION (Source: Burrell and Morgan, 1979: 22) Building Communication Theory Chapter 3 Two debates in “Communication” 1977: Laws, Rules Systems 1983: Scientific, Humanistic, Critical Today’s debates? What would you find at a communication conference today? What do you find in the School of Communication at Illinios State University?