Why Creative Europe?

Report
Creative Europe
Prague
7 June 2012
Marc-Hector Vanderhaegen & Daniela Stanikova
Culture Programme & Actions
European Commission
Culture
Czech MEDIA Desk
Date: in 12 pts
Overview
- Introduction
- Why a Creative Europe programme?
- What problems is it seeking to address?
- The new objectives, priorities and instruments
- Cultural and Creative Sectors Financial Facility
- International dimension
- The timetable for negotiations
Culture
Date: in 12 pts
Introduction
- A programme for the cultural and creative sectors for
2014-2020
- Bringing together 3 existing programmes
(Culture – MEDIA – MEDIA Mundus)
- Creating a new financial facility
- Proposed budget of € 1.8 billion for 7 years
- 37% increase on current levels
- Contribute to Europe 2020 strategy
Culture
Date: in 12 pts
Why Creative Europe?
In addition to the intrinsic value of culture
Big potential of Europe’s cultural and creative sectors
•
•
•
•
Driver of economic growth and employment
Greater contribution than many other key sectors
Higher than average growth rates in recent years
Sectors of the future
Culture
Date: in 12 pts
Creative Europe framework
€1.8 billion
Culture
MEDIA
Cross-sectoral
30 %
55 %
15 %
Culture
Date: in 12 pts
Building Creative Europe on long term experience
Policy initiatives –
Green Paper on
CCI, Council
conclusions
Studies,
research
Public consultation
MEDIA 2007 –
interim evaluation
CREATIVE
EUROPE
Culture Programme
– interim evaluation
Impact Assessments
Pilot projects on
artist mobility
Open Method of
Coordination with
Member States
Structured dialogue with the sector
Culture
Date: in 12 pts
What problems is Creative
Europe seeking to tackle?
4 challenges
Culture
Date: in 12 pts
A fragmented market
Digital shift
Access to finance
Lack of data
Culture
Date: in 12 pts
A fragmented market /cultural
space
Problem
• Fragmented markets/space, many small markets
• Europe’s linguistic diversity
• Difficulties for artists and cultural works to break into new
countries
• Cultural and linguistic diversity a challenge, but also a richness
and value the EU is committed to safeguarding and promoting
Culture
Date: in 12 pts
Creative Europe will:
CONTINUE TO:
• International collaboration
• Develop international careers
• Transnational circulation of works
NEW FOCUS:
• Support the development of long-term audiences
for European cultural works
Culture
Date: in 12 pts
The digital shift
Problem
• Changing how art is made, disseminated, distributed, accessed,
consumed and monetised
• Change in paradigm: need to engage audiences as active
participants, not just passive observers
• Knowledge is fragmented across Europe
Culture
Date: in 12 pts
Creative Europe will:
NEW FOCUS:
•
Provide support for actions to provide skills, competences and
know how to strengthen the cultural and creative sectors,
including:
– Encouraging adaptation to digital technologies
– Testing new approaches to audience development
– Testing new business and management models
Culture
Date: in 12 pts
Access to finance
Problem
• Access to private lending
Creative Europe will:
• Create a facility to guarantee bank loans
• For cultural and creative sector SMEs, profit making and non
profit
• Complementary to grants, for different needs
• Incentivise banking sector and permanently change mentality
towards cultural and creative sectors
Culture
Date: in 12 pts
Lack of data
Problem
• Very little comparable data in cultural field
Creative Europe will:
• Support better data collection
Culture
Date: in 12 pts
How will Creative Europe help to
tackle the problems?
• New and refocused
objectives and priorities
• Simplified instruments
Culture
Date: in 12 pts
General objectives
• Fostering the safeguarding and promotion of
European cultural and linguistic diversity
• Strengthening the competitiveness of the cultural
and creative sectors with a view to promoting
smart, sustainable and inclusive growth
Culture
Date: in 12 pts
Specific objectives
• Support the capacity of European CCS to operate
transnationally
• Promote the transnational circulation of cultural and
creative works and operators and reach new audiences in
Europe and beyond
• Strengthen the financial capacity of CCS, in particular SME
• Support transnational policy cooperation in order to foster
policy development, innovation, audience building and new
business models
Culture
Date: in 12 pts
Architecture of the Programme
Culture strand
Media strand
Cross-sectoral strand
Culture
Date: in 12 pts
Culture strand - New priorities
Capacity-building
• Support cultural operators to develop skills and knowhow to facilitate
adjustment to the digital technologies, including testing new approaches
to audience development and new business models
• Support artists/cultural professionals to internationalise their careers
• Strengthen European and international networks to facilitate access to
new professional opportunities
Transnational circulation
• Support international touring, events and exhibitions
• Support literary translation
• Support for audience building and building a long-term audience for
European cultural works
Culture
Date: in 12 pts
Culture instruments
• Reduction in number of calls managed by EACEA from 9 to 4
• 4 main grant instruments managed by EACEA:
–
–
–
–
Cooperation projects
European networks
European platforms
Literary translation
• Special actions managed by Commission (European Capitals of
Culture, EU cultural prizes, European Heritage Label)
Culture
Date: in 12 pts
MEDIA
úspěšné programy zůstanou ZACHOVÁNY
A
zůstanou i nadále zaměřeny na specifické segmenty
audiovizuálního průmyslu – producenty, distributory a
kina/uvádění filmů
zajištění dovedností, budování kontaktů a sítí, podpora
vývoje audiovizuálních děl
podpora distribuce zahraničních filmů na všech
platformách, podpora nových obchodních modelů
distribuce
umožnění přístupu na trh a mezinárodní spoupráce a
koprodukce v Evropě i mimo ni
podpora filmového vzdělávání
a práce s publikem
Date: in 12 pts
Culture
Příklady nových a posílených akcí
programu MEDIA
 práce s diváky a filmová výchova
 budování kapacit pro využívání digitálních technologí,
management, financování a psaní pro televize
 posílení podpory sales agents
 podpora inovativních distribučních platforem
 podpora mezinárodního vzdělávání, distribuce a
propagace filmů (dříve MEDIA Mundus)
Culture
Date: in 12 pts
Cultural and Creative Sectors
Financial Facility
• For CCS SMEs
• Risk sharing by guaranteeing bank loans
• Managed by European Investment Fund (EIF)
• € 200 million
• Capacity-building to increase number and geographical scope
of banks willing to develop portfolios of loans
• The money is « revolving » , returns to EU budget
Culture
Date: in 12 pts
International dimension
• Full participation in programme:
– Possibility of full participation to same European 3rd countries as
before
– New possibility for European Neighbourhood countries
• New possibility for targeted bilateral actions with selected third
countries or regions
Being explored:
• Some increase in budget for 3rd countries in regular projects
• Possibility of 3rd country partners in some actions
Culture
Date: in 12 pts
Output – goals
•
•
•
•
•
•
100 million people reached (direct and indirect)
2500 cinema's stimulated to show European films
300 000 artists/professionals reach new audiences
Translation of > 5000 books
200 million guarantee funds
Distribution support for > 1000 European films
Culture
Date: in 12 pts
Timetable
•
EU budget proposal for 2014-2020 adopted June 2011
•
« Creative Europe » adopted 23 November 2011
•
Negotiations on overall budget and sectoral programmes in parallel
•
Budget negotiations must conclude first, hopefully under CY Presidency
•
Then sectoral negotiations can be completed, hopefully early 2013
•
Publication of calls for proposals if possible mid-autumn 2013
•
Entry into force on 1 January 2014
•
(All timings subject to the progress of negotiations between Member
States and the European Parliament)
Culture
Date: in 12 pts
Thank you
Daniela Stanikova
stanikova@mediadeskcz.eu
Marc-Hector Vanderhaegen
marc-hector.vanderhaegen@ec.europa.eu
http://ec.europa.eu/culture/index_en.htm
http://ec.europa.eu/culture/media/index_en.htm
Date: in 12 pts
Culture

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