Creative Europe Prague 7 June 2012 Marc-Hector Vanderhaegen & Daniela Stanikova Culture Programme & Actions European Commission Culture Czech MEDIA Desk Date: in 12 pts Overview - Introduction - Why a Creative Europe programme? - What problems is it seeking to address? - The new objectives, priorities and instruments - Cultural and Creative Sectors Financial Facility - International dimension - The timetable for negotiations Culture Date: in 12 pts Introduction - A programme for the cultural and creative sectors for 2014-2020 - Bringing together 3 existing programmes (Culture – MEDIA – MEDIA Mundus) - Creating a new financial facility - Proposed budget of € 1.8 billion for 7 years - 37% increase on current levels - Contribute to Europe 2020 strategy Culture Date: in 12 pts Why Creative Europe? In addition to the intrinsic value of culture Big potential of Europe’s cultural and creative sectors • • • • Driver of economic growth and employment Greater contribution than many other key sectors Higher than average growth rates in recent years Sectors of the future Culture Date: in 12 pts Creative Europe framework €1.8 billion Culture MEDIA Cross-sectoral 30 % 55 % 15 % Culture Date: in 12 pts Building Creative Europe on long term experience Policy initiatives – Green Paper on CCI, Council conclusions Studies, research Public consultation MEDIA 2007 – interim evaluation CREATIVE EUROPE Culture Programme – interim evaluation Impact Assessments Pilot projects on artist mobility Open Method of Coordination with Member States Structured dialogue with the sector Culture Date: in 12 pts What problems is Creative Europe seeking to tackle? 4 challenges Culture Date: in 12 pts A fragmented market Digital shift Access to finance Lack of data Culture Date: in 12 pts A fragmented market /cultural space Problem • Fragmented markets/space, many small markets • Europe’s linguistic diversity • Difficulties for artists and cultural works to break into new countries • Cultural and linguistic diversity a challenge, but also a richness and value the EU is committed to safeguarding and promoting Culture Date: in 12 pts Creative Europe will: CONTINUE TO: • International collaboration • Develop international careers • Transnational circulation of works NEW FOCUS: • Support the development of long-term audiences for European cultural works Culture Date: in 12 pts The digital shift Problem • Changing how art is made, disseminated, distributed, accessed, consumed and monetised • Change in paradigm: need to engage audiences as active participants, not just passive observers • Knowledge is fragmented across Europe Culture Date: in 12 pts Creative Europe will: NEW FOCUS: • Provide support for actions to provide skills, competences and know how to strengthen the cultural and creative sectors, including: – Encouraging adaptation to digital technologies – Testing new approaches to audience development – Testing new business and management models Culture Date: in 12 pts Access to finance Problem • Access to private lending Creative Europe will: • Create a facility to guarantee bank loans • For cultural and creative sector SMEs, profit making and non profit • Complementary to grants, for different needs • Incentivise banking sector and permanently change mentality towards cultural and creative sectors Culture Date: in 12 pts Lack of data Problem • Very little comparable data in cultural field Creative Europe will: • Support better data collection Culture Date: in 12 pts How will Creative Europe help to tackle the problems? • New and refocused objectives and priorities • Simplified instruments Culture Date: in 12 pts General objectives • Fostering the safeguarding and promotion of European cultural and linguistic diversity • Strengthening the competitiveness of the cultural and creative sectors with a view to promoting smart, sustainable and inclusive growth Culture Date: in 12 pts Specific objectives • Support the capacity of European CCS to operate transnationally • Promote the transnational circulation of cultural and creative works and operators and reach new audiences in Europe and beyond • Strengthen the financial capacity of CCS, in particular SME • Support transnational policy cooperation in order to foster policy development, innovation, audience building and new business models Culture Date: in 12 pts Architecture of the Programme Culture strand Media strand Cross-sectoral strand Culture Date: in 12 pts Culture strand - New priorities Capacity-building • Support cultural operators to develop skills and knowhow to facilitate adjustment to the digital technologies, including testing new approaches to audience development and new business models • Support artists/cultural professionals to internationalise their careers • Strengthen European and international networks to facilitate access to new professional opportunities Transnational circulation • Support international touring, events and exhibitions • Support literary translation • Support for audience building and building a long-term audience for European cultural works Culture Date: in 12 pts Culture instruments • Reduction in number of calls managed by EACEA from 9 to 4 • 4 main grant instruments managed by EACEA: – – – – Cooperation projects European networks European platforms Literary translation • Special actions managed by Commission (European Capitals of Culture, EU cultural prizes, European Heritage Label) Culture Date: in 12 pts MEDIA úspěšné programy zůstanou ZACHOVÁNY A zůstanou i nadále zaměřeny na specifické segmenty audiovizuálního průmyslu – producenty, distributory a kina/uvádění filmů zajištění dovedností, budování kontaktů a sítí, podpora vývoje audiovizuálních děl podpora distribuce zahraničních filmů na všech platformách, podpora nových obchodních modelů distribuce umožnění přístupu na trh a mezinárodní spoupráce a koprodukce v Evropě i mimo ni podpora filmového vzdělávání a práce s publikem Date: in 12 pts Culture Příklady nových a posílených akcí programu MEDIA práce s diváky a filmová výchova budování kapacit pro využívání digitálních technologí, management, financování a psaní pro televize posílení podpory sales agents podpora inovativních distribučních platforem podpora mezinárodního vzdělávání, distribuce a propagace filmů (dříve MEDIA Mundus) Culture Date: in 12 pts Cultural and Creative Sectors Financial Facility • For CCS SMEs • Risk sharing by guaranteeing bank loans • Managed by European Investment Fund (EIF) • € 200 million • Capacity-building to increase number and geographical scope of banks willing to develop portfolios of loans • The money is « revolving » , returns to EU budget Culture Date: in 12 pts International dimension • Full participation in programme: – Possibility of full participation to same European 3rd countries as before – New possibility for European Neighbourhood countries • New possibility for targeted bilateral actions with selected third countries or regions Being explored: • Some increase in budget for 3rd countries in regular projects • Possibility of 3rd country partners in some actions Culture Date: in 12 pts Output – goals • • • • • • 100 million people reached (direct and indirect) 2500 cinema's stimulated to show European films 300 000 artists/professionals reach new audiences Translation of > 5000 books 200 million guarantee funds Distribution support for > 1000 European films Culture Date: in 12 pts Timetable • EU budget proposal for 2014-2020 adopted June 2011 • « Creative Europe » adopted 23 November 2011 • Negotiations on overall budget and sectoral programmes in parallel • Budget negotiations must conclude first, hopefully under CY Presidency • Then sectoral negotiations can be completed, hopefully early 2013 • Publication of calls for proposals if possible mid-autumn 2013 • Entry into force on 1 January 2014 • (All timings subject to the progress of negotiations between Member States and the European Parliament) Culture Date: in 12 pts Thank you Daniela Stanikova [email protected] Marc-Hector Vanderhaegen [email protected] http://ec.europa.eu/culture/index_en.htm http://ec.europa.eu/culture/media/index_en.htm Date: in 12 pts Culture