WE ARE SCAE

Report
Wednesday, 7th of May 2014
Founded in 1998
30 National Chapters
7 World Championships
1500 Members
Worldwide
5,000 Certified
Baristas
12,000 CDS Certificates
Issued
380 Authorised Trainers
100 Coffee Diplomas
Awarded
Photo Courtesy of Janejira Luvv
Kamonsawedkun
Annual World of
Coffee Event
Paul Stack
Drewry
Pearson
Ed. Cmte
Chair
President
2nd Vice
President
Cosimo
Libardo
Membership
Cmte Chair
1st Vice
President
Marc
Kaeppeli
David Veal
Exec Director
Past President
Ludovic
Maillard
Luigi Morello
Rimini Event
Cmte Chair
Nice Event
Cmte Chair
Heinz
Trachsel
Lina Chiodo
Membership
Cmte Vice
Chair
WCE Rep.
Gwilym
Davies
Grant Rattray
Int
Development
Cmte
Membership
Cmte
Johan
Damgaard
Marketing
Cmte
Nils Erichsen
Int
Development
Cmte
Treasurer
Jens Norgaard
Research
Cmte
Cosimo Libardo
Chair
David Veal
Heinz Trachsel
Vice Chair
Exec Director
Jayne Richards
Membership
Manager
Andrew Tolley
Tomasz Obracaj
John Gordon
Gwilym Davies
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Exec Director – David Veal
Membership – Jayne Richards , Gina Baigent
and Stephanie Russell
Events –
Garret Buckley and Kellie
Barrett
Education –
Annemarie Tiemes, May Juan, Julie
Barwick & Aidan Jones
Accounts –
Debbie Baigent, Ellen Rogers
Merchandise – Jonathan Cassidy
/Social Media
Operations –
Tony Seaman
VISION
We are the authority on delivering coffee excellence.
MISSION
To create and inspire excellence in the coffee community
through innovation, research, education and
communication.
VALUES
Excellence, knowledge, leadership, integrity,
communication, competence, education and community.
Barista Guild
Merchandise
Website
Roast, Barista, Global Coffee Review
and Café Europa Magazine
Field Trips
Research
Fee €
pa
Category
30
Coffee Lover
75
Barista
150
Professional
Individual
175
Small
Business
> 1 Million
350
Medium
Company
1-3 Million
750
Large
Company
3– 0 Million
1000
Corporate
> 10 Million
Benefits
U
N
I
V
E
R
S
A
L
Communication
Consumer
B
E
N
E
F
I
T
S
Barista
Retailer
*
*
Roaster
*
Trainer
*
Supplier
Manufacturer
Trader
Institution
Membership
Coordinator
Communication
Coordinator
National
Coordinator
Events
Coordinator
Education
Coordinator
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New clear guidelines
Visit to HQ for NC
More support for judges workshops
Better communication
Linked websites
Shared social media
Chapter coordinator
Financial compensation
National Coordinator
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Chair committee
Liaise with HQ
Ensure committee complies with SCAE principles and practices
Report to ED monthly via Chapter Coordinator/Membership Manager
Oversee finance
Ensure financial stability and transparency
Formulate chapter budget and share it advance (October of each year) with HQ for
approval
Provide annual accounts in English
Contribute to develop SCAE’s image through new activities and ideas
Monitor and implement application of SCAE’s strategy
Guarantee continuity of action between different committees
Organise local support if hosting any SCAE event
Visit HQ on appointment and annually, cost covered by SCAE
Attend annual NC meeting, cost covered by NC or chapter
Membership Coordinator
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Promote membership at all times
Liaise with members on a regular basis
Ensure that all members renew (to an agreed target)
Assist HQ to retain members at renewal by email, telephone and face to face
Welcome new members by email and telephone within one month of them joining
Follow up with new members at least once more during their first year
Recruit new members to an agreed target
Organise membership meetings and provide membership feedback on various
membership aspects
Organize annual membership survey in July
Create local community in cooperation with other board members
Promote membership to consumers
Attend annual NC meeting, cost covered by NC or chapter
Education Coordinator
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Must have thorough understanding and experience of education system
Recruit new ASTs
Organise/promote CDS certifications to an agreed target
Organise at least two CDS workshops with two different companies per annum
Organise at least one chapter workshop event
Identify and suggest coffee schools / educational programmes for partnership
Assist with audit system to ensure integrity of system
Conduct market research and report results
Promote education to consumers
Events Coordinator
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Must have thorough understanding of competitions
Organise all seven competitions including heats where appropriate and finals
Organise judges and competitor workshops before competitions
Ensure that all judges and competitors are members
Raise sponsorship to cover all competitions including costs of winners attending world
finals
Provide sufficient volunteers to support all events
Liaise with WCE via Chapter Coordinator
Promote World of Coffee event
Organise at least one Barista Guild event
Organise at least two other events targeting consumers and local community
Communication Coordinator
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Must have broad experience of communications
Communicate speedily and efficiently with members, Chapter Coordinator, HQ and
others
Communicate dates of events and competitions three months in advance and results of
competitions within 12 hours
Develop, maintain and manage chapter website
Be active on social media
Produce monthly newsletter
Provide news for every edition of Café Europa
Provide information, news, reports and images for SCAE website
Work with local press/media to promote SCAE
Provide translations
Provide database information
Communicate and create a network in cooperation with local community
Establish communication channel to consumers

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