Social Media in the R tary World Using it wisely General Topics What is Social Media (working definition for the beginners) Social Media’s Reach Main Platforms What’s The Optimum One For You Best Way to Implement the Chosen One Branding: District/Club vs. Personal (DG/Club Officer) Theory vs. Reality Summary (got to have one of those – but it is short) What Is Social Media? Use of web-based technologies allowing the creation and exchange of user-generated content. Blending of technology and social. Social Networking, Microblogging, and Blogging Sites Social Media Impact Linked In: 100m+ users worldwide Facebook: 800m+ users worldwide Twitter: 200m+ users worldwide Social Media can quickly and positively or adversely affect District/Club reputation Why Social Networking Fellowship Sharing • Keeping in touch with Club/District members • Developing new relationships • Photos • Links • Interests • Events – past, present and future Community • Service projects • Fundraisers • New member attraction Choosing Social Media A multitude of tools to pick from But, How Much Is Too Much? So What Really Works Best? We recommend Facebook for Clubs and Districts Why? Already in wide use Good chance your members already have an account Interfaces well with other media platforms Easy to use (post), even for the neophytes (KISS) More versatile for general users Getting Started / Implementation A new (successful) Facebook page is like a new puppy What? Choose your lead setup person (Com Officer) and minimum of three administrators Make it a “Fan” page as opposed to a “Group” page Use Club BoD/District AGs to help to the word out Import contacts from Outlook, AIM buddy list and/or Windows Live contacts among others Easy Best Practices Official Postings – absolute minimum once a week/max twice a day (exceptions of course) Rotary related graphic for the page “icon picture” Photos, photos, and more photos Preferably photos of members in action If possible, scale photos to 200 x 283 pixels Encourage committee/event chairs to make relative posts Link to Club/District videos on YouTube No benefit to getting stale fish to market on time Branding (Your Page’s Image) What do you want to convey? President’s/Governor’s page? Club/District page? Professional organization? Fun group? Service oriented? Networking opportunities? Community minded? Theory vs. Reality Theory: We are going to have a Facebook page, all is well Reality: Need someone to spearhead it, not always easy Theory: We will put up new stuff every day Reality: Sometimes you will hit a wall, but that is okay Theory: The whole world will read our page Reality: Perhaps in time, it takes perseverance to built it Theory: You will enjoy the experience and your Club/District will benefit Reality: Very, very true if you work at it Summary Social networking truly is the new way of the world. With print on the decline and the number of bookmarking, sharing and social sites increasing every day, this is one medium that is demanding attention – and it’s either get in or be left in the dust. When used correctly and effectively, media sites have the power to deliver news to more Rotarians and potential Rotarians than you ever dreamed possible. However, it is quality over quantity, so do not settle for anything less.