DURATION - 4:25 “The difference between what we do and what we are capable of doing would suffice to solve most of the world's problems” Dedicated to Veteran Gandhian, Founder- President, Chetana Trust, Late Shri Madhukarrao Chaudhari In Partnership with A NationalA Campaign for Gandhian Student Driven Initiative Literature Bombay Sarvodaya Mandal Present Vision Promoting Gandhian Principles & Philosophy Inculcating values for ethical decision making Project Objectives Learn about the man himself. Gain hands on experience in applying theory to practice. To understand management principles from his autobiography, ‘The Story of My Experiments with Truth’ ABOUT THE PROJECT An Awareness and Outreach campaign for Gandhian principles and literature Inspired by Shanti Eva Jayate, conceptualized and led by Dr Prasad, NITIE Students had to sell the book in the field through personal, group and corporate sales Jagruti – A Pedagogical Experiment Entrepreneurial Learning •A unique blend of classroom learning for Managerial Process Skills (Sem2) & Practical Sales & Technology •Campaign Design and Organization was student driven •Exercise helped to develop their creativity and leadership abilities, providing an opportunity to apply management theory to practice • Personal Sales, Corporate tie ups and displays, the €arning and Learning OUR SUPPORT PARTNERS Corporate Tie Ups Tie ups with Academic Institutions . . . St Paul’s High School Hiranandani High School Guru Nanak Institute of Management Studies, Jhunjhunwala College, Ghatkopar … and also Government Offices: Mantralaya BMC SRPF A few snapshots… A RECORD SALE OF OVER 10500 COPIES SOLD IN A MONTH Valedictory Program 6th April ‘11 Vice Chancellor - Dr Rajan Welukar Dr Deshpande - Director CIMR President, Chetana Trust – Shri R. Haldankar Dr Prasad - NITIE Vice Chancellor - Dr Rajan Welukar L I G H T I N G Dr T.Prasad - NITIE L I G H T I N G Uma Ganesh – CEO GLOBAL TALENT TH H E E L A M P L A M P Somaiyaji – Bombay Sarvodaya Mandal FELICITATING THE S T U D E N T S T U D E N T A C C H I E V E R S H I E V E R S Lessons from I salute theGandhi students ofunending. Chetana’s Management Institutes for such The learning for theare students has been tremendous. Congratulations toexercise the students ofon Chetana’s management wholehearted participation in this experiment. It is a powerful based earning and learning. Institutes for their efforts in spreading the message. Congratulations to Chetana’s Management Institutes for this – Shri TRK Somaiya,-Dr Project Coordinator, Rajan Welukar experiment. Bombay Sarvodaya Mandal Vice Chancellor Mumbai – Prof T. Prasad, NITIE Conclusion The experiment has been successful in achieving the objectives of experiential and entrepreneurial learning Student feedback and response from academicians and industry personnel to this experiment has been highly encouraging The experiment proves that learning must be practical to be effective and enjoyable This model could be replicated across Mumbai for various subjects The learning would be relevant and practical AFTER JAGRUTI@ Chetana’s, PLANS ON THE ANVIL TO INTRODUCE THE PROGRAM IN INSTITUTIONS IN MUMBAI , MAHARASHTRA & MORE . . .