2014 -2015 Sponsorship Proposal

2014 -2015 Sponsorship Proposal
Cheltenham Hockey Club | Charlton Kings | Cheltenham | Glos. |GL52 8QF
The Club
The 2013-2014 season has been an historic one for the club with the Ladies 1st XI
gaining promotion to the Investec National League. This makes us one of only 16
clubs in the country with both men’s and ladies teams playing top flight hockey in
the national leagues (England Hockey have over 950 affiliated clubs). Also this
season our men’s 2nd, 3rd and 5th and Ladies 4th teams have all been promoted.
We are an ambitious and dynamic club looking to create a meld of performance
sport and the more social side of club sport. We currently have around 700
members through all ages from 7 years upwards. We have 5 men's teams, 4
women's teams, the ‘Wednesdays’ plus various age group squads and indoor sides
Our junior section is one of the largest in the country running training groups
from under 9 upwards and currently operates a waiting list for membership.
We are looking for sponsorship in funding and / or in kind. Securing sponsorship is
vital to enable us to develop the Club itself and support our players.
We aim to build long term, sustainable partnerships with a range of sponsors at all
levels, and offer tangible benefits from an involvement with one of the most
successful clubs in the country.
The Environment
Hockey is finally starting to gain a higher profile. India are now operating the Hero Hockey India
League, working in the same way as the cricket IPL, auctioning off the world’s best players to the
highest bidders. The Euro Hockey League (the first major professionally based hockey league) is in its
6th season and continuing to grow in strength. Both competitions are giving hockey, more exposure
and attracting more spectators, backed up with high quality global TV coverage.
On a more national level English hockey is going through a transitional period where some clubs are
starting to attract big sponsors, East Grinstead HC are sponsored by Emirates and a growing number
of other clubs are attracting large cash backers, enabling them to ‘buy-in’ and pay high profile
international players. Whilst this has been happening in countries like Holland and Belgium for some
time, this change is creating a disparity between the clubs that can afford to ‘buy-in’ and support high
profile players and the clubs without these sponsors who have to continue to operate in a more
traditional ‘amateur’ way. Now is a good time to get involved in this fast evolving sporting
Without a sponsor we have to charge our ‘elite’ players for part of their kit, membership fees and
match fees. This makes it financially difficult for some of our players and also makes it difficult to
attract new players to the club. We are very lucky to have a strong reputation and a strong club ethos
but our aim is to be able to help our elite players compete in this environment, build on the success
we have already created and establish ourselves as one of the premier hockey clubs in the country.
Your sponsorship would take the financial pressure off both the players and the club and
would allow us to concentrate on the sport itself.
Why Sponsor us?
Brand exposure and awareness on a local and national platform.
Association with an organisation at the centre of a large local community
which encourages a healthy lifestyle through sporting participation to all ages
at all levels.
Advertising opportunities on the club website, pitch-side banners, in the
clubhouse and through club newsletters, match day programmes, weekly
updates and selection emails.
Business-to-business links and contacts within the club and with other
Publicity through association in regular newspaper coverage.
Ultimately help us to realise our ambition to establish ourselves as one of the
premier clubs in the country and compete at the highest level possible.
Main 1st XI sponsor
Both the men’s and ladies ‘1sts’ are the flagship teams of the club and require support to function competitively at the national level they play at.
If we are to succeed consistently at National league level we need to support our
players through training and competing for the club.
We are currently supported by Mercian Hockey who supply kit for our first teams
and most players have stick sponsors. But we as a club have to employ professional
coaches, team managers, supply after game food and have to cover our travel and
league entry fees. National League entry fees alone are in the region of £1500 per
team per season.
As a main sponsor we would offer (Exact scope is dependent on support offered):
Logo on playing shirt front
Logo on the back of tracksuit
Prime pitch side advertising banners
Full page Match Day programme advert
Website Banner and link
Logo on club newsletters and communication
Access to 1st XI for marketing
Each team would be looking for a two year sponsorship deal of around
£2,000 per season.
Club Partners
We incur many operating costs throughout the season. As a partner you could provide vital
support to help the smooth running of our ever expanding club.
We have packages available to suit all budgets – we recognise that one size doesn’t fit all and
all aspects can be negotiated to suit your requirements.
Partnership initiatives include (exact scope is dependent on support offered):
Minor kit sponsorship. e.g. logo on sleeve of shirt/shorts/kitbag , link & banner - £650
Large pitch side advertising banner (4900mm x 750mm) - £250 (limited numbers available)
Small pitch side advertising banner (2450mm x 750mm) & link - £175 (limited numbers available)
Individual player sponsorship – links with a player in the 1st XI - £100
Website banner with link - £50
Inclusion in match day programme - POA
Junior/senior end of season awards - POA
Bar sponsorship - POA
Match teas - POA
Physio support
Medical kit sponsorship
If you have any other ideas on how you can help let us know!
CHC History
Founded in 1887, Cheltenham Hockey Club (CHC) is 127 years old. The earliest reference to a CHC is in an article in the Cheltenham Examiner of
October 1898. In 1904, a left winger, H S Slade became the first club player to win international honours appearing for England against Wales.
The club had a chequered history around that time and on at least two occasions it nearly folded. The second of these
was during the First World War. Afterwards it was set up by J A Lovell, who was to be a leading force in the club in
the post war years. The annual subscription was one guinea and match fees were 2s 6d for the men's 1st XI.
During this period Cheltenham players won International Honours notably E S Hoare who won 30 England caps
between 1926 and 1937.
By 1957 CHC was fielding 2 Men's and 2 Ladies teams on a Saturday and the midweek men's Wednesday XI. There
were no Leagues and fixture meetings were held on a Monday at a coffee bar in the Promenade. Teams were selected
and the selection cards were sent by post as few people had phones. Also very few ladies had access to a car so
ordinary buses were used to get to away games!
The post war years saw Cheltenham consolidate itself into one of the strongest clubs in Gloucestershire helped in the
1950s by D J Carnill, a full back who won 45 England caps and captained Great Britain at the Rome Olympics in 1960.
Since then we have had a number of our players achieving international status.
League Hockey came to the West of England in 1978 and Cheltenham were runners up in the first two years of the premier Division (78/79 and 79/80).
The winning of the Premier Division of the Sun Life West Hockey League in 1990/1991 gave the 1st XI automatic promotion into Division 2 of the
National League.
In more recent times, CHC has taken part in a successful Lottery Bid alongside Balcarras School. CHC has been based at the school since 2002 and the
Club now boasts some of the best facilities in the South West. Since the move, the club has seen a team(s) promoted into higher leagues nearly every
season, culminating in the successful position we are in now.
For more details please contact:
Mike Byrd
[email protected]

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