DIBS E-Handelsindex 2010

Report
DIBS E-Commerce Survey 2011
DIBS – Prestashop
Henrik Sandberg
DIBS
• DIBS is the the leading supplier of online payment solutions
across Northern Europe
• DIBS has more than 15.000 customers across all industries
• DIBS manages transactions for more than 8 billion Euros
annually
• DIBS has offices in Stockholm, Gothenburg, Copenhagen and
Oslo
• DIBS is listed on First North – a marketplace operated by
NASDAQ OMX
SLIDE 2
DIBS E-Commerce Survey 2011
• The purpose of The DIBS E-Commerce Survey is to give a
comprehensive overview of e-commerce in all industries
• The survey covers Sweden, Denmark, Norway, Finland, UK,
France, Germany, Poland and Spain
• Interviews with over 9,000 Internet users and 333 online
retailers in the third quarter of 2011 by research agency
YouGov
• The study used Europe * for the sum of Finland, Great Britain,
Germany, France, Poland and Spain
SLIDE 3
Average number of purchases per six month
The Brits are
the most keen
on e-shopping
SLIDE 4
Average consumption last six months
Norwegians are
the top online
consumers
Euro
SLIDE 5
Total market per country, In total 213 billion
Hefty growth in the
largest markets
Billion euro
SLIDE 6
E-commerce integrated with other channels
A quarter of
the e-stores
are pure
Internet Play
SLIDE 7
Total market per country
The Nordic region is 12%
SLIDE 8
Total market per industry
Travel is by far the largest market
SLIDE 9
E-commerce is a safe place to sell
E-stores see
e-commerce
as a safe channel
SLIDE 10
Optimism for further growth, consumers
The Swedes and
the Poles are on
a roll
SLIDE 11
Consumers expectations for further growth across Europe
Fashion online
seems to have
great potential
SLIDE 12
To find lower prices as a driver for e-commerce
Years old
SLIDE 13
To find larger product range as a driver for e-commerce
Young people use
Internet to personalize
their consumption
Years old
SLIDE 14
To save time as a driver for e-commerce in France
Years old
SLIDE 15
To find lower prices as a driver for e-commerce in France
Years old
SLIDE 16
To find larger product range as a driver for e-commerce in France
Years old
SLIDE 17
E-stores offering mobile commerce
21% of the stores are about to
launch m-commerce
SLIDE 18
M-consumers
There is a lot of
mobile action in
Sweden and Poland
SLIDE 19
M-consumers
M-commerce is reaching
out to younger crowds
Years old
SLIDE 20
What they bought with their phone
M-commerce is
especially successful for services to
be consumed ”on
the go
SLIDE 21
Expectations for mobile purchases
The heavy users in
Sweden and Poland
are the most
optimistic
SLIDE 22
M-consumers per age group in Germany
Nearly no m-commerce
for people older than 45
years
Years old
SLIDE 23
Preferred payment method
Card is the most
popular method,
but not in every
country
SLIDE 24
How to choose payment method
Safe and easy, that’s
the triggers
SLIDE 25
Consumers who prefer cards
SLIDE 26
Preferred payment methods in Sweden
Three main alternative methods
SLIDE 27
Preferred payment methods in Sweden
SLIDE 28
Preferred payment methods in Sweden
SLIDE 29
Preferred payment methods in UK
People pay with the plastics
SLIDE 30
Preferred payment methods in UK
SLIDE 31
Preferred payment methods in UK
SLIDE 32
Preferred payment methods in Germany
Cards dominate, with
micropayments being very popular
SLIDE 33
Preferred payment methods in Germany
SLIDE 34
Preferred payment methods in Germany
Invoices are
more popular
outside of the
major metropolitan areas
SLIDE 35
Preferred payment methods in France
Cards and micropayments
SLIDE 36
Preferred payment methods in France
Preferences not
determined by
sex
SLIDE 37
Preferred payment methods in France
Preferences
not determined
by age
SLIDE 38
Preferred payment methods in France
Preferences not
determined by
region
SLIDE 39
City vs countryside in UK
euros
Ave consumption
No of purchases
SLIDE 40
Equally frequent
shopping in cities
and outside
E-consumption per age group in UK
Low online
consumption for
the youngest
Years old
SLIDE 41
German market per industry %
SLIDE 42
City vs countryside in Germany
euros
Ave consumption
No of purchases
Higher average
consumption in
the largest cities
SLIDE 43
E-consumption per age group in Germany
Years old
SLIDE 44
French market per industry %
SLIDE 45
City vs countryside in France
euros
Ave consumption
No of purchases
More activity in
the cities
SLIDE 46
E-consumption per age group in France
Years old
SLIDE 47
Why shop abroad
SLIDE 48
E-commerce on the move
• E-commerce is well established among all consumer
segments and it is a disruptive force in all industries
• It is a massive market opportunity for merchants, total value
estimated to amount to 213 billion Euro for 2011
• Still a fraction of total consumption and consumers do just
above one purchase per month
• Wide varieties in paying preferences across Europe,
merchants have to take actions to cater for different
preferences
• M-commerce is gaining traction, Poland and Sweden in pole
position
SLIDE 49

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