Foods with Benefits

Report
MENUS 2014
Turning Trends into Money Makers
Presented by Nancy Kruse
The Kruse Company
Restaurant.org/Show
Atlanta, GA
#NRAShow
Menus 2014
Objectives
• Review menu directions
• Assess changes impacting R&D
• Address shifting consumer demands
Restaurant.org/Show
#NRAShow
Menus 2014
Agenda
I. Foods with Benefits
II. Veggie Chic
III. Reality Bites
Restaurant.org/Show
#NRAShow
I. Foods with Benefits:
Key Points
•
•
•
•
•
•
Overview
Protein
Skinny
Super
Power
Outlook & Implications
Restaurant.org/Show
#NRAShow
Foods with Benefits:
Overview
Menu Health Equation Evolving
• Yesterday: Subtraction Model
– Take it out: salt, fat, sugar
• Today: Addition Model
– Put it in: fruits, vegetables, grains
• Tomorrow: Defined Benefits Model
– What’s it do for me, functionality
Note: not mutually exclusive
Restaurant.org/Show
#NRAShow
Foods with Benefits
1. Protein Rich
• US largest market for highprotein products
• 20% new product intros at retail
grocery in 2012
• Technomic menu mentions:
+67% past 5 years
Chobani Soho’s
Smoked Salmon & Dill Greek Yogurt
Restaurant.org/Show
#NRAShow
Protein Bar’s
Signature Grilled Protein Bar-rito
• All-Natural Chicken or Tofu
• Low-Cal Whole Wheat Wrap
Restaurant.org/Show
#NRAShow
POD UK’s
Portable Protein
Restaurant.org/Show
#NRAShow
Foods with Benefits:
2. Super
Metz Culinary Management’s
Super Natural Salmon Sandwich
Restaurant.org/Show
#NRAShow
Panera Bread’s
Fat-Free Superfruit Power Smoothie
• Superfruit Purée
• Organic Greek Nonfat Yogurt
• And Ginseng
Restaurant.org/Show
#NRAShow
Big Bowl’s
Spicy Cashew Chicken
Restaurant.org/Show
#NRAShow
Foods with Benefits
3. Skinny
PHENOMENON CROSSES CATEGORIES
Baja Fresh
Skinny Wahoo Bowl
Benihana
New Year’s Skinny Dining Promotion
Kona Grill
Skinny Sashimi, Skinny Ceviche
Ledo Pizza
Skinny Avocado Tuna Salad
Melting Pot
Skinny Dipping Fondue Menu
Pie Five Pizza Skinny Pie
Ruby Tuesday Skinny Lavender Lemon Drop Cocktail
Taco Bueno
Chicken Skinny Bowl
Wing Zone
Skinny Dippers
Restaurant.org/Show
#NRAShow
Sbarro’s
Skinny Slice
Restaurant.org/Show
#NRAShow
Chili’s
Skinny Margarita
• Sugar-Free Triple Sec
• Fresh Lime Juice
• 110 Calories
Restaurant.org/Show
#NRAShow
Cheesecake Factory’s
SkinnyLicious Soft Chicken Tacos
Restaurant.org/Show
#NRAShow
Foods with Benefits:
4. Power
Panera Bread Offers Power Menu
Restaurant.org/Show
#NRAShow
Uno Pizzeria & Grill’s
Chopped Power Salad
•
•
•
•
•
•
•
•
•
•
•
•
Almonds
Soy Nuts
Pepitas
Dried Cranberries
Carrots
Goji Berries
Raisins
Red Grapes
Plum Tomatoes
Feta Cheese
Spinach
Chicken
Restaurant.org/Show
#NRAShow
Taco Bell’s
Power Protein Menu
• 20+ Grams of Protein
• Fewer Than 450 Calories
Restaurant.org/Show
#NRAShow
Foods with Benefits:
Implications & Outlook
• Functional foods will increase on menus
– Powerful consumer drivers
• Category broad, ill-defined
– Multiple opportunities to address
• Flashpoint for fads
– Evaluate carefully
• Monitor evolving trends
– Impact/appeal to your patrons
– Promote smartly
Restaurant.org/Show
#NRAShow
Implications & Outlook:
Gender-Based Marketing
“Brogurt” Appeals to Men
Restaurant.org/Show
#NRAShow
Restaurant.org/Show
#NRAShow
II. Veggie Chic
Key Points
•
•
•
•
•
Overview
Avocado Everywhere
Cruciferous Crossover
Root Revival
Implications & Outlook
Restaurant.org/Show
#NRAShow
Veggie Chic:
Overview
•
•
•
•
•
•
•
Why Produce? Why Now?
Center-of-Plate Volatility
Culinary Sensibility
Consumer Health Interests
Diet Trends, Fads
Range of Options
Versatility/Flexibility
Availability/Formats
Restaurant.org/Show
#NRAShow
23
Veggie Chic
1. Avocadoes Everywhere
AVOCADO MENU MENTIONS
GOING UP, UP, UP
Source: Technomic, Inc. Menu Monitor
1,553
Entrée
1,331
355
282
Appetizer
Add-On
All Other
83
67
30
15
Q2-2013
Restaurant.org/Show
#NRAShow
Q2-2011
Avocadoes Ubiquitous
On Menus…
Burger King’s Avocado Swiss Whopper
Steak ‘N Shake’s California Burger
Whataburger’s Avocado Bacon Burger
Restaurant.org/Show
#NRAShow
…As Condiment
Usage Increases
Chick-fil-A’s Grilled Chicken Cool Wrap
With Avocado-Lime Dressing
Restaurant.org/Show
#NRAShow
California Pizza Kitchen
Puts Avocado Front and Center…
Avocado Club Egg Rolls
White Corn Guacamole
Restaurant.org/Show
#NRAShow
…Cheesecake Factory
Breads and Fries It
Portabella Mushroom,
Avocado & Zucchini Fries
Restaurant.org/Show
#NRAShow
Crop Bistro & Bar’s
The Avocado Deviled Egg
Restaurant.org/Show
#NRAShow
Pie Five’s
Chicken Awesome-Cado Pie
Restaurant.org/Show
#NRAShow
Popbar’s
Avocado PopSorbetto
Restaurant.org/Show
#NRAShow
31
Curra’s Grill’s
Avocado Margarita
• Frozen Margarita Mix
• Avocado Pulp
• Cilantro
Restaurant.org/Show
#NRAShow
Veggie Chic
2. Cruciferous Craze
California Pizza Kitchen’s Brussels + Bacon Pizza
Herbed Goat Cheese, Caramelized Onion, Romano Cheese
Restaurant.org/Show
#NRAShow
33
Barnwood’s
White Pizza with Broccoli & Red Pepper
Restaurant.org/Show
#NRAShow
34
Stella 34 Trattoria’s
Cavolfiore Pizza
Meyer Lemon, Breadcrumbs
Restaurant.org/Show
#NRAShow
35
No. 7 Subs’
Brussels Sprouts Sandwich
Granny Smith Apples, Crushed Peanuts
Restaurant.org/Show
#NRAShow
36
No. 7 Subs’
Broccoli Sandwich
• Fresh Mozzarella
• Thai Basil Pesto
• Fried Lemon
Restaurant.org/Show
#NRAShow
37
No. 7 Subs’
Roasted Cauliflower Sub
Fried Shallots, Romaine, Chutney Mayo
Restaurant.org/Show
#NRAShow
38
Sarma’s
Brussels Sprouts Brava
Restaurant.org/Show
#NRAShow
Mellow Mushroom’s
Sriracha Broccoli Slaw
With Chicken Curry Pops
Restaurant.org/Show
#NRAShow
Brennan’s of Houston’s
Chicken-Fried Cauliflower Steak
Purple Majesty Potato Salad, Vegan Mushroom Gravy
Restaurant.org/Show
#NRAShow
Did Kale Craze Open Door
For Cruciferous Crossover?
Roger Williams University’s
Tuscan-Style Spaghetti
With Kale
Restaurant.org/Show
#NRAShow
42
Veggie Chic
3. Root Revival
Hot Scandinavian Restaurants Take Center Stage;
Put Focus on Root Vegetables
Noma in Copenhagen
Restaurant.org/Show
#NRAShow
43
Memorial Sloan Kettering’s
Beet & Potato Gratin
Restaurant.org/Show
#NRAShow
Root Revival:
Carrots Cropping Up
American Cut
Au Bon Pain
Crossroads
DeepWood Restaurant
Domenica
LYFE Kitchen
Mei Mei Kitchen
Partake
Peet’s Coffee & Tea
Sitka & Spruce
Stone Oven Bakery
Willi’s Wine Bar
Carrot-Glazed Carrot
Carrot Ginger Soup
Spicy Moroccan Carrots
Carrot Risotto
Roasted Carrot Pizza with Goat Cheese
Kale-Carrot Side Salad
Smoked Carrots with Black Sesame Purée
Caramelized Carrots with Pepita Brittle
Hummus & Carrot Chips
Roasted Carrot Salad with Chickpea Purée
Curry-Carrot Soup
Tunisian Roasted Carrots with Pine Nuts
Restaurant.org/Show
#NRAShow
Massachusetts’
Farm-to-School Project
Restaurant.org/Show
#NRAShow
Smashburger’s
Veggie Frites
Restaurant.org/Show
#NRAShow
Narcissa’s
Carrots Wellington
Restaurant.org/Show
#NRAShow
Carrots Also In
Doughnuts, Drinkables
Doughnut Plant’s
Carrot Cake Doughnut
Smoothie King’s
Berry Carrot Dream
Restaurant.org/Show
#NRAShow
Veggie Chic
Implications & Outlook
1. More Produce at Breakfast
Au Bon Pain’s Hummus Breakfast Sandwich With Fresh Spinach
Restaurant.org/Show
#NRAShow
Corner Bakery’s
Morning Offerings
Avocado & Spinach Power Panini Thin
Restaurant.org/Show
#NRAShow
Anaheim Scrambler Bowl
Implications & Outlook
2. Decommoditized Sides
Top Round Roast Beef’s
Fresh Cuts Fried in Beef Tallow
Restaurant.org/Show
#NRAShow
52
Fresh-Cut Fries
Shaking Up Sides
Restaurant.org/Show
#NRAShow
University of Maryland’s
Cuban Potato Salad
Black Beans, Green Olives, Lime Juice, Cumin
Restaurant.org/Show
#NRAShow
54
Applebee’s
Fresh-Cut Garlicky Green Beans
Chunky Roma-Pepper Relish
Restaurant.org/Show
#NRAShow
III. Reality Bites
Key Points
“Real” Foods the Next Wave
•
•
•
•
•
Overview
Products
Process
Presentation
Implications & Outlook
Restaurant.org/Show
#NRAShow
Reality Bites:
Overview
•
•
•
•
•
•
•
•
•
Organic
Natural
Sustainable
Artisanal
Rustic
Authentic
Local
Regional
Heirloom
Selected Buzzwords
• Homemade
• Handmade
• Seasonal
• Farm Grown
• Farm to Table
• Craft(ed)
• Small Batch
• Unprocessed
• Fresh!
Restaurant.org/Show
#NRAShow
Reality Bites
1. Product
BREAD FASHIONS CHANGING
Arby’s
Whole-Grain Honey Wheat
Au Bon Pain
Ancient-Grain Ciabatta
Blue Cow Kitchen
Grilled Rustic White Bread
Crisper’s
Artisan Bread
Jason’s Deli
9-Grain Artisan, Organic Wheat Wrap
McAlister’s Deli
Harvest Wheat
Panera Bread
Artisan Rye, All-Natural White Bread
Piada
Natural, Organic Flour
Mendocino Farms
Rustic White Bread
Quizno’s
Artisan Sandwich Breads
Restaurant.org/Show
#NRAShow
Applebee’s
Artisan Grilled Chicken Ciabatta
Restaurant.org/Show
#NRAShow
Golden-Oldie Grains
Reappearing on Menus
•
•
•
•
•
•
•
•
•
Amaranth
Barley
Farro
Freekeh
Groats
Millet
Oats
Quinoa
Wheat Berries
Orange County, FL School’s
Quinoa Wrap
Restaurant.org/Show
#NRAShow
Rattlesnake Club’s
Buckwheat Risotto
• Pear-Cipollini Chutney
Restaurant.org/Show
#NRAShow
The Rivers School’s
Wheat Berry, Lentil & Kale Salad
Restaurant.org/Show
#NRAShow
Comeback Kid:
Butter Rides Real Wave
• Butter consumption +24% past decade
• 5.6 lbs per capita 2013 vs. 4.1 lbs in 1997
• “Wholesome, pure, not a lot of other ingredients”
Restaurant.org/Show
#NRAShow
Reality Bites
2. Process
TGI Friday’s Sizzling Sirloin & Spinach Skillet
Restaurant.org/Show
#NRAShow
Gordon Biersch’s
Baby Brats
Made with House-Brewed Beer
• Märzen Lager
• Märzen Mustard
Restaurant.org/Show
#NRAShow
Pizza Hut’s
Hand-Tossed Pizza
“One of a Kind, Every Time”
Restaurant.org/Show
#NRAShow
Campania’s
Neapolitan Pizza
Restaurant.org/Show
#NRAShow
Clyde Common’s
Barrel-Aged Cocktails
Restaurant.org/Show
#NRAShow
Hot Lips Pizza’s
Housemade Soda
Restaurant.org/Show
#NRAShow
Reality Bites
3. Presentation
Wendy’s Natural-Cut Fries
• With Sea Salt
Restaurant.org/Show
#NRAShow
Domino’s
Show Us Your Pizza Promotion
Real Photos from Real Customers
Restaurant.org/Show
#NRAShow
LYFE Kitchen’s
Herbs
Restaurant.org/Show
#NRAShow
White Castle’s
Full-View Kitchen
Restaurant.org/Show
#NRAShow
Reality Bites
Implications & Outlook
• Quality expectations shifting
– “Real” foods growing
• Powerful consumer drivers
– Both boomers, millennials
• Signifies better-for-you
– Standards of identity not established
– Challenge and opportunity for operators, suppliers
Restaurant.org/Show
#NRAShow
Menus 2014
In Conclusion…
• Common thread = stealth health
– Functionals, grains, produce, “real” foods
• More innovation around neglected categories
– Sides, grains, produce
• Foodservice will take leading role
– Watch indies, small chains, on-sites--esp. campus dining
– Also watch parallel demand for over-the-top indulgence
Restaurant.org/Show
#NRAShow

similar documents