National Farm to School Network - Nourishing Kids and Communities

Report
A Note to Presenters:
This slide deck must be edited before you use it. This training include a farm to
school video. The video is provided in two formats, on two separate slides. The
first video slide allows you to show the video through QuickTime. No internet
connection is needed in order to access the video on this slide, but your
computer must be equipped with QuickTime. The second video slide embeds
the video as a YouTube video. You will need an internet connection in order to
access the video through YouTube. PPT must be in “SlideShow View” (not
preview) in order to play the videos. Please delete the video slide that you
WILL NOT be using.
Any “quote” slide will have a “note to the presenter” in the top of the notes
section for that slide with instructions.
Thank you!
National Farm to School Network - Nourishing Kids and Communities
Farm to School:
How it can add value to
your business
Insert Name of
Presenters
Peer Leadership Network
Photo: Southeastern African American
Farmers Organic Network
National Farm to School Network - Nourishing Kids and Communities
National Farm to School Network
The value of a network: Organization within the National Farm to School Network
Policy makers, media, partners, funders
On-the-ground
information about
local programs,
resource and policy
needs, and the state
of the movement
in general.
National Staff
Work remotely from
locations across the country.
8 Regional Lead Agencies ( RLAs)
Partner organizations across the
country serving as regional NFSN hubs.
50 State Leads
Partner organizations and agencies
serving as state-level hubs for NFSN.
7,000+ Network Members
Individuals across the country who have signed up as
members of the Network. They include nonprofit staff, school
nutrition directors, teachers, farmers, parents, government
representatives
and community
members.
National Farm to
School Network
- Nourishing
Kids
Leadership and
coordination,
support for policy
and research goals,
communications
resources, training
and technical
assistance, and
information about
all aspects of the
movement.
and Communities
Farm to School Peer Leadership Network
Goal: Strengthen farm to school training and technical
assistance for stakeholders through peer learning.
• 20 Peer Leaders selected in 4 stakeholder groups:
• Farmers
• Child Nutrition Directors
• Educators / Teachers
• Early Child Education Providers
• 12 peer trainings developed and shared nationally
• Peer leaders available to provide one-on-one assistance
• The Peer Leadership Network is a project of the National Farm to
School Network
• The project is supported by Newman’s Own Foundation
National Farm to School Network - Nourishing Kids and Communities
Presentation Outline
•
•
•
•
•
•
•
•
What is Farm to School?
Benefits of Farm to School?
Understanding the School Food Market
The School Meal Environment
Advantages of Selling to Schools
Farm to School Success Stories
Troubleshooting Common Challenges
Resources and Closing
National Farm to School Network - Nourishing Kids and Communities
What is Farm to School?
Farm to school is the practice of sourcing local food for
schools or preschools and providing agriculture, health
and nutrition education opportunities, such as school
gardens, farm field trips and cooking lessons. Farm to
school improves the health of children and
communities while supporting local and regional farmers.
National Farm to School Network - Nourishing Kids and Communities
Farm to School: A Holistic Approach
LOCAL
PROCUREMENT
SCHOOL GARDENS
EXPERIENTIAL
EDUCATION
FOOD & AG
CURRICULUM
National Farm to School Network - Nourishing Kids and Communities
What Farm to School Looks Like
Education
Student visits
to your farm
or farmers’
market
Sales direct
to local
schools
Sales to
wholesalers,
aggregators or
food hubs…and
then to schools
Promotion of your
product in schools
• Cafeteria, classroom,
assembly or garden
visits
Sales of your
minimally
processed
product to
schools
National Farm to School Network - Nourishing Kids and Communities
Farm to School Video
National Farm to School Network - Nourishing Kids and Communities
Farm to School Video
http://www.youtube.com/watch?v=9SlpZ2tXP6k
National Farm to School Network - Nourishing Kids and Communities
Farmer Benefits of Farm to School
1. Expand market opportunity, income potential
2. Sell ‘surplus’ product
3. Diversify market, help manage risk
4. Develop audiences for agritourism and on-farm
opportunities
5. Generate awareness and marketing opportunity for
farm and products
6. Increase demand and awareness for local foods
7. Identify community members interested in gleaning
National Farm to School Network - Nourishing Kids and Communities
Build Awareness of Your Business
•
•
•
•
•
Farm names appear in
school menu or school
newsletter
Posters of farmers hang in
cafeteria or school
campus
Farmers visit schools
Students share
information with family at
the end of the day
Farm to school events
appear in local media
National Farm to School Network - Nourishing Kids and Communities
Community Benefits of Farm to School
•
•
•
Circulates money within the
community to support the
local and state economy
Enhances nutrition
education and healthy
eating habits in students and
school staff
Connects school nutrition
staff directly with food
producers to offer increased
selection of products for
school meals
National Farm to School Network - Nourishing Kids and Communities
School Food Market Opportunities
• Dollar value of food purchases
by school/district
• Current dollar value of local
food purchased
• Types of local products
currently purchased
• If school is interested in
increasing local purchasing
• What local products are
schools interested in
purchasing
• Any data that conveys to possibilities and volume of sales to
schools
National Farm to School Network - Nourishing Kids and Communities
Understanding School Food
Farmers and schools speak a different language, and
operate with different needs and guidelines
• Take time to get to know your local School Nutrition
Directors and learn to speak their language
• Many existing resources exist to help guide you through
the process of selling to schools
• Establishing strong relationships and good
communications is key!
National Farm to School Network - Nourishing Kids and Communities
What Schools May Require
•
•
•
•
•
•
Products, Price & Availability
Bids & Specs
Delivery
Long Payment Schedule
Proof of Food Safety & Liability Insurance
Student or Cafeteria Education
National Farm to School Network - Nourishing Kids and Communities
Foods Schools Can Use
• Fresh fruits and vegetables
• Frozen, canned or minimally processed fruits and
vegetables
• Proteins (chicken, beef, pork, turkey, etc)
– Fresh or frozen
– Whole or minimally processed
• Grains, legumes and pulses
• Dairy
– Milk, yogurt, cheese
• Locally produced food items
– Bread, bagels, chili, applesauce etc
National Farm to School Network - Nourishing Kids and Communities
How Schools Use Local Foods
• School breakfast and school
lunch
• Fresh Fruit and Vegetable
Snack Program
• Sampling and tasting events
• After school program snacks
and meals
• Special events
• Summer feeding programs
• School fundraisers
National Farm to School Network - Nourishing Kids and Communities
Examples of Farmer Participation in
Farm to School
•
•
•
Watermelon Day
Each fall in Mississippi watermelon growers sell their
product to local schools. The farmers visit the
schools to serve the fruit to students in the cafeteria,
and teach students how watermelons grow.
A Farmer in the School Garden
Local farmers visit schools to teach in school garden,
tell stories about the farm or cook with students in
the classroom
Farm Field Trips
Farmers can host groups of students for an on-farm
experiences
•
•
•
National Farm to School Network - Nourishing Kids and Communities
SPROUT MN Food Hub
• Privately owned food hub with 37+
farmer participants from 8 counties
• All produce: asparagus to zucchini
• Brainard, MN
• Sales to 3 school districts totally
35,000 pounds per year. Some
education to students in the classroom
and cafeteria.
“The school market is a great opportunity. We are working with 35+ area farms to
aggregate food for schools. We’ve created jobs and wealth in the local economy. This is
especially true for the Amish growers in our network. We can offer them fair and
equitable opportunities selling to schools. One family farmer increased his sales by
roughly $4000 this year by participating in the food hub.”
-Arlene Jones
National Farm to School Network - Nourishing Kids and Communities
Farm on St. Mathias
Arlene will send
•
•
•
•
Bob and Arlene Jones
All specialty crops
Brainerd, MN
Sales to school through a food hub.
Education in the classroom and
cafeteria. Agritourism on farm,
including farm maze and farm tours.
“The revenue from selling to schools makes a difference, we see the impact. The new
revenue has helped us expand, it’s a guaranteed market. In part this is because we are
close to the schools, we are seen as a community asset. So when I go into a school to
talk with kids about growing food, they have a deeper connection because they have
already been to our farm or our corn maze”
-Arlene Jones
National Farm to School Network - Nourishing Kids and Communities
Gardens Gourmet
• Diane & Chuck Webb and Family
• Diverse specialty crop CSA (carrots,
potatoes, beets, squash, watermelon,
cantaloupe, tomatoes, cherry
tomatoes to schools)
• Henning, MN
• Sales to schools through a food hub.
Some school visits and considering
farm field trips
“Last year our sales increased by about 10% through farm to school. This year we
are expecting 15%. Schools give us the chance to extend our season after Labor
Day when sales at our on farm country store drop off.”
-Diane Webb
National Farm to School Network - Nourishing Kids and Communities
Miller Livestock Company, Inc
•
•
•
•
Aaron & Melissa Miller
Northwest Ohio
Sell 50 pigs and 10 lambs per year to
Case Western Reserve University
through Bon Appétit Food
Management Company
Met food safety requirements by
working with food service
management company and
establishing good communications
“With Bon Appétit, the commitment to buy our product is made in advance of the
school year. This lets us know that our product is sold in advance and takes that
whole marketing piece out of the equation. The contract provides a guaranteed
income for us for the whole school year. We know those payments will come in,
because we know that schools are responsible accounts. It's our bread and
butter.”
National Farm to School Network - Nourishing Kids and Communities
--Melissa Miller
Lake-to-River Cooperative
• Northwest Ohio
• 14 Growers & Processors
• Fruits, vegetables, and some
baked goods to schools
•
•
About $1000 in weekly sales to twelve school districts. Apples every
other week during winter months
Helped increase demand for local food in the area by educating about
“price” versus “value” and the benefits of local foods.
“Farm to School is the bread and butter of this new Cooperative. Local food is new
here, and we stress the point that the people that you are buying from in this Coop are your neighbors, they pay local taxes, let’s support them. We’ll soon be
working with a local shared use commercial kitchen to minimally process local
products because that is what the schools are asking for.”
National Farm to School Network - Nourishing Kids and Communities
Peach Crest Farm
•
•
•
•
Susan Bergen
Stratford, Oklahoma
Started small and only worked with a
few schools but now is working with
68 districts
Crucial component of F2S is that
food service staff meet the farmers
they are working with to foster
relationships
“Having a steady customer with a fixed price has transformed our farm. We know
how much to grow, and when we will be shipping it. It gives us the steady
customer that any farmer needs. I highly recommend that any farmer look at
making farm to school a part of their farm plan.”
--Susan Bergen
National Farm to School Network - Nourishing Kids and Communities
Farm Name Here
Farmer/farm
photo
•
•
•
•
Farmer Name
Farm Products
Farm Location
How they engage with F2S
(sales, education, agritourism)
“Quote from farmer about how farm to school directly impacts their bottom line”
-Farmer Name
National Farm to School Network - Nourishing Kids and Communities
Common Challenges
…and how to face them
As a group, we will now have a chance to take through a
common set of (perceived) barriers, and how to
overcome them. Please think through your personal
experience and the case studies…
Discuss!
•
•
•
•
•
GAP, food safety & liability insurance requirements
Price point
Delivery
Competition
Food service versus farmer world views
National Farm to School Network - Nourishing Kids and Communities
Steps for Getting Started
•
Create working relationship with School Food Service
Director and Educators
• Strong relationships are the best first step
• Visit a local school, and learn about their food
service program
• Invite the school administrators and teachers to visit
your farm via farm field trips
• Learn about which products you produce are used in
school meals
• Continue to learn about farm to school through
resources listed in handout
National Farm to School Network - Nourishing Kids and Communities
Start Small
If you are looking for the best place to start, think about
starting small.
• Provide one product to a school for taste testing activity
• Sell one item to a school for use in a special menu item
• Offer to be the local source of one item that already
appears on the menu
• Coordinate products with the school’s Harvest of the
Month or other ‘campaign’
National Farm to School Network - Nourishing Kids and Communities
Take Home Resources
• National Farm to School Network
– www.farmtoschool.org
• Michigan Farm to School
– Marketing Michigan Products to Schools: A Step-byStep Guide
• Washington Dept of Ag
– Farm to Cafeteria Connections
• Bringing Local Food to Local Institutions
• Grower Perspectives on Farm to School: A Survey of
Interested Farmers, Ranchers and Other Producers
National Farm to School Network - Nourishing Kids and Communities
www.farmtoschool.org
FarmToSchool.org Home Page - - FarmtoSchool.org
5/ 23/ 13 10:13 A
Join Now! Already a member? Log I
Find a Farm t o School Program near you:
Nat ional Farm t o School Net work
Farm to School is broadly defined as a program that connects schools (K-12) and local farms with the
objectives of serving healthy meals in school cafeterias, improving student nutrition, providing agriculture,
health and nutrition education opportunities, and supporting local and regional farmers. Since each Farm to
School program is shaped by its unique community and region, the National Farm to School Network does not
prescribe or impose a list of practices or products for the Farm to School approach. The National Farm to
School Network supports the work of local Farm to School programs all over the country by providing free
States with
operational
Programs:
50
Number of schools
involved*
12,429
Number of
students reached*
5,746,400
Dollar amount
spent on locally
$13
National Farm to School Network - Nourishing Kids and Communities
National Farm to Cafeteria Conference
April 15-18, 2014 in Austin, Texas
www.farmtocafeteriaconference.org
National Farm to School Network - Nourishing Kids and Communities
October is National Farm to School
Month
More information at www.farmtoschoolmonth.org
National Farm to School Network - Nourishing Kids and Communities
Evaluation and Future Assistance
• Complete the training evaluation form
• Future one-on-one training
National Farm to School Network - Nourishing Kids and Communities
Thank You!
Name
Title
Organization
Phone
E-mail
Website
National Farm to School Network - Nourishing Kids and Communities

similar documents