KWLS Tips and Tricks - Real Estate Office Pros

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KWLS – Tips and Tricks
Beth Torrence
blog.kw.com/livefeed
#KWFR #KWRI
Beth Torrence
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Southeast Regional Resources Director
KWU International Master Faculty
Owner, myREDresources
One of two instructors for eEdge for Leadership
and Ambassador Trainers
• www.BethTorrence.com
• Facebook.com/BethTorrence
• Twitter: @BethTorrence
Ground Rules
• Turn off your phone’s.
• Turn off your iPad’s “clicks.”
• Keep the conversation focused on the value of
KWLS.
• Write down the value points as we discuss them.
• Create a list of implementation items.
Ground Rules (Continued)
• Hold your questions till the end of the
session.
• Visit the KW Technology Booth for
specific information about your
situation.
What We Will Cover
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KWLS and My Listings My Leads
Where your KWLS listing is exposed
Take control of your listing data
KWLS – Beating syndication
#KWFR
KWLS – Creating listings
Q&A
Resources
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KWLS and My Listings My Leads
#KWFR
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What is the KWLS?
• KWLS is OUR data
• Keller Williams Realty is the ONLY national
company to have this database!
• Your lead protection system
My Listings, My Leads
“My Listings, My Leads” is about building our
agents’ businesses through:
• Connecting KW.com and Market Center
website visitors with our KW agents
• Marketing our agents’ listings and
generating buyer leads that go directly to
you, the listing agent
Where Your KWLS Listing Is Exposed
#KWFR
KW.com and Market Center Websites
KWLS Listing Landing Page
KWLS Listing Landing Page
Syndication
Syndication
http://www.listhub.com/channels
Syndication
Syndication
Syndication
Syndication
Take Control of Your Listing Data
#KWFR
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Why KWLS?
# Photos?
KWLS = 30
Brand Photos?
KWLS = YES!
# Characters in Description?
KWLS = 4000
Brand Description?
KWLS = YES!
Branded Virtual Tours?
KWLS = YES!
MLS = ?
MLS = NO
MLS = ?
MLS = NO
MLS = NO
Customize Listing Details
Customize Listing Details
Customize Listing Details
KWLS – Beating Syndication
#KWFR
Listing Data Flow
Agent
MLS
KWLS
ListHub
Realtor.com
Agreements thru
NAR
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Local Sites
Wolfnet
Market Leader
Local
Publications
What if My MLS Already Syndicates?
MLS
Syndicates
MLS
No
problem!
Syndication
Websites
What if My MLS Already Syndicates?
MLS
Syndicates
Enter Listings
MLS
KWLS
Enhanced
Agent
Profile on
KW.com
KW.com
Listing
Page
kwluxuryhomes.com
KWLS
Syndicates
Syndication
Websites
Syndication
Websites
What if My MLS Already Syndicates?
MLS
Syndicates
MLS
KWLS
Enhanced
KWLS
Syndicates
Syndication
Websites
KWLS
Enhanced
listing always
has priority!
Syndication
Websites
Questions to Get Started
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Does my MLS Syndicate?
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If so, how?
Through what channels?
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Does my MLS give me the agent the ability to
turn off that syndication?
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Does it give the broker the option?
Take Control of Your Listings
1. Turn off syndication at the MLS level.
2. Add your KWLS listings manually.
3. Turn syndication back on (if required).
4. Listing landing page will direct visitors
back to you, the listing agent.
KWLS – Creating Listings
#KWFR
KWLS – Creating Listings
KWLS Creating Listings
Complete as many fields as possible to fully
expose listing details.
Room dimensions, additional features, fireplaces, etc.
Much of this information does NOT pull from your MLS
KWLS Creating Listings
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KWLS – Creating Listings
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Provide full description using description field when
creating a KWLS listing
BE SURE TO LOCK THE DESCRIPTION USING THE CHECK
BOX
TIP: Add text “CONTACT OFFICIAL LISTING AGENT SALLY SMITH AT 512555-1212. Visit us at www.SallySmith.com for more information.”
KWLS – Creating Listings
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KWLS – Creating Listings
Add multiple photos (up to 30). Consider using interesting
photos, not just the front of the house.
KWLS – Creating Listings
KWLS – Creating Listings
KWLS – Creating Listings
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Watermarking and Branding Software
PicMonkey.com
Microsoft PowerPoint
Paint
Photoshop
Picasa
Q and A
Questions about your specific MLS can be
answered by the KW Technology Booth in the KW
Exchange (Exhibit Hall).
#KWFR
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Support Resources
On - demand training videos
myKW > Education > KWConnect > Agents >
Technology Training
#KWFR
Support Resources
Answers to FAQs
answers.kw.com > KWLS
Resources Moving Forward
Weekly emails from KW Technology. READ THEM!
KW Technology: Rock Your eAgentC Site
Slide #45
Thank You!
Please complete an evaluation form found
in the back of your program guide.
To download a free copy of this presentation,
GO TO:
www.familyreunion.kw.com/downloads
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