Hosted by Clayton Ferguson [email protected] Bing Basic & Stats • • • • There IS traffic on Bing Bing traffic converts 23% higher than Google adwords traffic Bing traffic is cheap & converts = great for affiliates… Pockets of ZERO competition that you won’t find on adwords… Importing Adwords Campaigns 1. Switch back your 300% mobile adjustment 2. Geo import issues (especially at non-state level Geo’s) 3. Time zones and day parting (cannot change after import) 4. Do it in the Bing ads editor – not the web interface [SOURCE] http://advertise.bingads.microsoft.com/en-us/help-topic/how-to/51051/how-to-target-customers Call extensions – Bing vs. Google Landing Pages & Auto Dial Script • Ring partner makes it easy! • Rip & Iterate optimized landing pages (You’ll need some HTML) • Autodialer’s do not convert. Landing page = sales page Quality Score Google vs. Bing & How to Maximize Traffic • Google has 1 QS per KW • Bing has 3 QS per KW • How can we use this to our advantage? Traffic Maximizing Strategies pt. 2 • Remember call extensions? Bid tablets -60% for bonus traffic • Bid the same KW’s with a new ad/URL combo – Take a new angle on the same KW’s for your second account (see next slide) ‘Triple Serving’ your KW’s [source] http://community.bingads.microsoft.com/ads/en/bingads/f/49/t/71498.aspx How to Optimize on Bing • Download ‘Bing ads intelligence’ excel plugin – See how much traffic potential each KW has – See your CTR based on position and match type – See KW opportunities • Understand Bing ‘propagation’ • Watch last months webinar on RingPools • Success on Bing takes more patience than Google Bing WAP • Attack every approved campaign at once under the same Campaign (Common denominator for time zones) The Future of Bing • It’s growing! Year on year is faster then google • When call extensions improve it will be a GOLDMINE for Ppcall affiliates • Interface, UI etc are all improving to stay competitive with Google Free 45 Minute PPCall Training • Type “PPCall Crash Course” into youtube link: http://www.thestartuptakeoff.com/crash-course-become-a-successful-pay-per-callaffiliate-advanced-strategies/ • ‘The Ultimate PPCall Affiliate Toolkit’ – Use discount code “webinar10” & get 10% off! • Questions?