1. What is Social Media YouTube video created by Socialnomics Social Media Revolution • It’s here • It’s real • It’s big • It’s powerful “I’m 48. I don’t understand this Social Media stuff.” • Similar to a business cocktail reception • Without constraints of time or space Interaction 2. The Value of Social Media Consumer Stats Facebook Twitter LinkedIn Google+ YouTube 72% of all internet users are active on Social Media 54% 25% 12% What drives the most relationships/engagement across your marketing mix? Social Demographics 3. Case Studies Why Create Case Studies? Case Studies’ Effect on Sales Case Studies Type of Content B2B Buyers Value Most 80% 60% 40% 20% 0% Prof. Association Industry Group Case Studies Analyst Reports Product Reviews Source: 2013 CMO Council Study of B2B Buyers Case Studies’ Effect on Branding Case Studies How to Write a Case Study Case Studies Asking Customers to Participate Case Studies Key Elements of a Case Study Case Studies Promote your case studies on social media Phrase the post in terms of the problem solved: Bad: “Check out our new case study about XYZ.” Good: “XYZ needed a way to handle a seasonal increase in web traffic. See how we kept up and running with increase in web traffic.” Case Studies 4. How to Use Metrics to Analyze the Data Social Media Metrics Social Media Metrics Social Media Metrics Social Media Metrics • Followers • Views • Comments • Reshares • +1’s • Post Length Social Media Metrics 5. How to Manage YOUR Online Reputation & Online Brand Online Reputation & Brand If you’re not branding yourself, you can be assured that others are doing it for you. Online Reputation & Brand Online Reputation & Brand Online Reputation & Brand Online Reputation & Brand 6. The POWER of Social Media Power of Social Media Power of Social Media Power of Social Media Power of Social Media Text 40404 follow@__________ Power of Social Media Manage this animal don’t let it overwhelm you! 7. How to Use Social Media for Face-to-Face Events Using Social Media for Events Make a Facebook Event Listing Using Social Media for Events Use Video Use #Hashtags at your Event Using Social Media for Events Using Social Media for Events Use Instagram at your event to take and post pictures of you and your customers.