CNS Overview (PPT)

Report
Customer Needs and Solutions
(CNS)
A Marketing Journal
Publisher, Websites, Issues
• Published by Springer
• Journal’s own website: http://www.cns2014.org
• Journal’s website on Springer (and submission
site): http://www.springer.com/journal/40547
• Four issues each year
– March 2014: Vol 1, Issue 1
Customer Needs and Solutions (CNS)
http://www.springer.com/journal/40547
Customer Needs and Solutions (CNS)
http://www.cns2014.org
Customer Needs and Solutions (CNS)
Content
• CNS accepts any research papers in marketing,
regardless methods, paradigm, topics.
• Special issues currently include:
– Emerging Markets, co-edited by John Roberts, Ujwal
Kayande, Rajendra Srivastava
– Trends in Business Markets, co-edited by Raj Grewal
and Gary Lilien
– Future of Quantitative Marketing, co-edited by
Donald Lehmann, Oded Netzer, Olivier Toubia
Customer Needs and Solutions (CNS)
Vol 1. Issue 1 (March 2014)
Editorial
Customer Needs and Solutions - Mission, Vision, and Strategies
Perspective
David Schmittlein. David Schmittlein on Marketing
Research Articles (listed in alphabetic order of the last name of the first author)
Chakravarty, A., Rajdeep Grewal, Suprateek Sarker, V. Sambamurthy. Choice of
Geographical Location as Governance Strategy in Outsourcing Contracts: Localized
Outsourcing, Global Outsourcing, and Onshore Outsourcing
Fennell, G, Greg M. Allenby. Conceptualizing and Measuring Prospect Wants:
Understanding the Source of Brand Preference
Groening, C., J. Jeffrey Inman, William T. Ross Jr. Carbon Footprints in the Sand:
Marketing in the Age of Sustainability
Kumar, V., Anita Pansari. The Construct, Measurement, and Impact of Employee
Engagement: a Marketing Perspective
Lehmann, D. R., Shuba Srinivasan. Assessing Brand Equity Through Add-on Sales
Manceau, D, Jehoshua Eliashberg, Vithala R. Rao. Meng Su. A Diffusion Model for
Preannounced Products.
6
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Min Ding
Customer Needs and Solutions (CNS)
Customer Needs and Solutions (CNS)
Customer Needs and Solutions (CNS)
Customer Needs and Solutions (CNS)
Scope and Aim
Customer Needs and Solutions (CNS)
Type 1.
Research
Paper
Customer Needs and Solutions (CNS)

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