Liquidation 923KB Mar 23 2010 02:10:38 PM

•Reverse Logistics was estimated to be a $63 billion
market in 2008. That’s up from $38 billion in 2004.
•An example would be a local aerospace company that
has refreshed their desktop workstations and now has a
bulk of outdated equipment filling their warehouse.
•The company can either put the machines in a
dumpster, give them to a recycler, donate them or try
to recoup some of their initial investment.
• offers them the marketplace to get
something back.
•’s marketplace allows sellers to unload their goods
without having to host their own sales, advertise, open up their
facilities to the public or transfer them to an intermediate location.
•Sellers tend to recoup at least twice as much through as they would the offline world.
•Global reach of the internet.
•No longer have to accept highest bid from local buyers.
•The service is used by 675,000 professional buyers in 116 countries
to purchase bulk goods.
•Sellers include large manufacturers, distributors and retailers such as
Wal-Mart and JCPenny.
•Many of the selling items include return merchandise that cannot
be resold in a store.
Parent Corporation
Dedicated Wholesaler to Retailer
Federal Government
Private B2B
State and Local Government
European B2B
• owes much of its success to its marketing efforts.
•They compared their print ads and websites to those of other online
liquidators and strove to make theirs more professional looking.
•They send targeted ads to registrants and previous buyers.
•They purchased hundreds of words on Google and Yahoo that lead
seekers directly to
•They issue time relevant press releases to print and broadcast
•After an east coast blizzard, stories ran about retailers
unloading their overstock items on
•They’ve turned a dank, murky world of warehouses, junkyards and scrap
collectors into an easy, efficient way to sell surplus goods.

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