Promoting India`s Soft Power

Ministry of Culture
:: September, 2014 ::
Vision Statement
Preserve, promote and share India’s
Culture and Heritage along with its
ethos and values, both within India
and abroad, for the benefit of
Mandate & Organisations
 Tangible Cultural Heritage
 Intangible Cultural Heritage
 Knowledge Resource Centres
o MoUs with all Organisations
Challenges & Goals
 Build ‘Brand India’ and promote India’s
soft power
 Outreach through Digitization
 Conservation
Management of Protected Monuments
 Preservation of Performing, Visual &
Literary Arts and also Folk Traditions
Promoting India’s Soft Power
 Festivals of India under the “Incredible India” brand
are being organised.
Gandhi – Mandela exhibition as part
of Festival of India in South Africa
Promoting India’s Soft Power 2
Festivals of India etc.:
Festival of India in China (circuit 2) was organized from 27th
June-22nd July 2014 in Beijing . Circuit 3 began from 22nd
August 2014.
Festivals are also being organised in Japan & Indonesia
Festival of India in South Africa organized from 18th July – 31st
August 2014.
SAARC Culture Minister’s Meeting to be held in New Delhi
from 24-25th September 2014, with SAARC traditional dance
Promoting India’s Soft Power 3
World Heritage:
Rani ki Vav, a step well in Gujarat and Great Himalayan
National Park in Himachal Pradesh have been inscribed
on the World Heritage list of UNESCO in June 2014 at
the 38th Session of the World Heritage Committee.
Intangible Cultural Heritage (ICH) also to be given focus
- Yoga to be proposed for inscription in - 2016.
India has
2014-18 in
votes cast.
for the
a vote
elected to the Inter-Govermental
safeguarding of ICH, for the period
at UNESCO headquarters. It was a
of 135 votes against a total of 142
Promoting India’s Soft Power 4
Project MAUSAM:
Maritime Routes and Cultural Landscapes
has been launched in June 2014 at the 38th
Session of the World Heritage Committee.
Digital Outreach
Digital collection of 9540 images from ten selected museums have
been transferred to Digital Repository at C-DAC , Pune.
The Website ( is ready for launch.
1,12,500 entries pertaining to documentation of antiquities from
various museums/Documentation Resource Centres have been
uploaded on the website of National Mission on Monuments and
Digitization of archives has been taken up on priority as part of
critical area projects for appraisal/transfer of files.
To improve record management practices across ministries, 2000
officials have been trained by the National Archives of India, across
20 major Ministries.
Digital Outreach 2
 Software
applications/utilization certificates has been
 Mobile App is being launched.
 Website of the Ministry has been revamped.
Heritage Sites as Tourist Attractions
Rs.100 crores have been allocated for the preservation of
Archaeological Sites in the Budget 2014-15.
Restoration work of Pashupati Nath Temple, Kathmandu,
Nepal is being taken by ASI at an estimated cost of Rs.25 crore.
The work of ASI at the Kedarnath Temple is going on.
E-ticketing facilities to be introduced at selected monuments.
Model MoU circulated to all State Government for improving
tourist facilities around protected monuments.
Tourism plan for Agra.
Tourist circuits being developed to link Heritage Sites.
Other Achievements
Gandhi Peace Prize (2013) conferred on Shri C. P. Bhatt by
Hon'ble President of India on 15th July 2014.
The problem of vacancies of head of organisations has
been addressed. The selection process of posts such as
DG, NAI; DG, NRLC; DG, AnSI; Directors of NGMA,
IGRMS, RRLF, Salarjung Museum; CEO, NCF and
Librarian, CRL have been initiated.
A High Power Committee has given recommendations on
reform of Akademies, which is under implementation.
A 14 point museum up-gradation programme has been
taken up.
Commemorations and Memorials
 National
Implementation Committee for
Komagata Maru incident and Birth Centenary of
Begum Akhtar has been constituted. The
inaugural functions will be on 29th September
2014 and on 7th October 2014 respectively.
 125th Birth Anniversary of Pt. Jawahar Lal Nehru
to be celebrated this year. Various projects have
been sanctioned.
 Statue of Unity- a statue of Sardar Vallabh Bhai
Patel is to be constructed with provision of Rs.
200 crore in the Budget 2014-15.
Thank You

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