Lions Clubs International Foundation Planning for Success: Multiple District and District Coordinator Goal Setting Webinar Webinar Agenda 1. Goal-setting Overview 2. The Goal-setting Survey 3. Resources for Goal-setting 4. Goal-setting: Step-by-Step 5. Goal Monitoring 6. Fundraising and Communication Strategies We Care. We Serve. We Accomplish. Goal Setting Process • Goals established and submitted via online survey • Submission Date: October 31, 2012 • Both MDCs and DCs will set goals Goal Setting Process • Use LCIF Reports including: Status of Installments Total Recap Report MJF Listings • At minimum, set a contributions goal increase of 5-10% above an average year of contributions to LCIF Goal Setting: MDCs • Have a plan – Set goals for each district with your DC team – Analyze reports – Help DCs determine which clubs to offer a presentation – Help districts with fundraising – Make sure your DCs understand the goal setting process – Assist your DCs in working with their DG and DG Team, if necessary Goal Setting: DCs • Consult your District Governor – Ensure your DG supports your goals – Ask your DG for assistance in achieving goals – Communicate your progress to your DG • Work with your MDC – Make sure your MDC is aware of your goals – Ask for your MDC’s assistance with your goal setting, if necessary – Communicate your progress to your MDC Goal Setting Survey Questions • What is your target number of clubs to be visited in fiscal year 2012-2013? • What is the estimated number of articles and web news posts you plan to distribute this year? • Will you conduct MJF recognition activities during your district conventions? • Will you give regular reports to clubs of their available MJF recognition credits? Goal Setting Survey Questions • How much was raised in your district last year? • What is the goal for donations in your district this year? • Is your District Governor/Council Chair supportive of this donation goal? • Are you aware of One Shot, One Life: Lions Measles Initiative? • Do you need more information about LCIF programs in order to promote the Foundation? Resources for Establishing Goals: Reports The following reports are available to assist you with your goal setting: Current MJF/PMJF Listing for your district This report shows all the individuals in your district who are MJFs or PMJFs. Use this to determine which clubs have never named an MJF and encourage them to name one. Or suggest that those clubs with many individuals who are MJFs or PMJFs consider becoming a 100% MJF Club. Resources for Establishing Goals: Reports The following reports are available to assist you with your goal setting: Current Status of Installments Report for your district This report shows all the accumulated MJF and PMJF credit in your district. Use it to identify clubs and individuals that are near completion of an MJF or PMJF and encourage them to complete it. Encourage clubs that have many credits to apply for MJFs or PMJFs, or to consider becoming a 100% club. Resources for Establishing Goals: Reports Club Health Report for your District This report indicates the current status of all clubs in your district, including number of members, charter date and whether membership is increasing or decreasing. The report also shows cumulative giving to LCIF during the fiscal year. Use it to identify clubs with potential to support LCIF. This report will help you to prioritize which clubs to visit. Recap of Donations This report provides the complete list of donations made to LCIF during the Lions year, sorted by club. Details of each donation are included so that you can which donation program is most relevant for your area, i.e. club donations, MJF donations by individuals, Contributing Memberships, etc. Other Resources for Establishing Goals In addition to reports and information, there are other important resources you should consult when setting your goal. Including: Your District Governor and DG Team Your DG may have valuable insights into clubs and Lions in your area that can aid you in goal setting. Additionally, you will have a much greater chance of meeting your goals if you are able to work closely with your DG. Your Multiple District Coordinator If you are a DC, your MDC should assist you with any questions you have during the goal setting process. Your MDC may hold a goal-setting meeting or consult with you by phone or e-mail to ensure that you are successful in your goal-setting. Your MDC will also be there to assist you as you work to meet your goal throughout the year. Other Resources for Establishing Goals Your LCIF Staff Coordinator LCIF staff coordinators are available to assist you with reports and other questions. Each Constitutional Area has a staff coordinator assigned to work with MDCs and DCs in that area. The appropriate staff coordinator for you area is listed on the LCIF website and in the online training manual. Former District Coordinator If you are new to the role of DC, you may find it helpful to consult with the former DC for your area, if appropriate. This person may be able to provide you with important information on clubs, donations and other LCIF-related activities. Goal Setting Responsibilities LCIF District Coordinator (DC) Responsibilities District Governor (DG) Responsibilities LCIF Club Visit Activities Conduct at least one club visit each month Inspire Lions to serve both their local and global communities through LCIF Thank Lions for their past LCIF support Request and encourage future LCIF Support Incorporate local and international LCIF news into your remarks during club visits and district events Thank Lions for past support of LCIF and remind them of LCIF’s important work Promotional Activities Ensure information about LCIF is presented at the district convention and other events Share important LCIF statistics and local data with the DG Ask the DG for an opportunity to provide regular LCIF briefings during the district cabinet meeting Provide promotional opportunities for the LCIF coordinator and provide an opportunity to recognize supporters of LCIF at district conventions and events LCIF Contribution Goals Using LCIF data, set a contributions goal increase of 5-10% or more above an average year of contributions to LCIF from your district; in some areas, this may mean an increase of one new MJF Be knowledgeable of the district’s past giving history to LCIF and assist the LCIF DC in meeting the increase Leadership Activities Establish LCIF district goals with input from the district governor Be knowledgeable of the LCIF grant history for you district Assist the LCIF DC in establishing goals Request regular reports from the LCIF DC during cabinet meetings Goals: An Example District ABC sets a goal of $30,375. This is an increase of $7,875, or 25%, from the previous year Before After • 13 out of 30 clubs donate • 10 Lions become Contributing Members • In addition to the previous year’s donations: • 2 new Clubs award MJFs = $2,000 • 2 new Clubs hold LCIF Fundraiser = $1,000 • 4 Lions make $500 gifts toward PMJF = $2,000 • 10 new Gold CM = $1,000 • 20 new Silver CM = $1,000 • 50 new Bronze CM = $1,000 • Total = $8,000 Goals: An Example In summary, the LCIF Coordinator must target: 4 Clubs that did not give last year Check the Total Recap report to identify these clubs 5 MJFs with potential to become PMJFs Check the Status of Installments Report for Lions with MJF credits 80 Lions as new Contributing Members Check the Total Recap report for clubs with several CMs already or new clubs whose members did not support last year Goal Setting: Step By Step On-line survey sends your goals directly to LCIF Either click on the address in the email or copy and paste the address in the address bar of your web browser: Multiple District http://www.zoomerang.com/Survey/WEB22DAQ5LY3H4 District http://www.zoomerang.com/Survey/WEB22DAQNSYDYW Goal Setting: Step By Step This is what the on-line survey will look like. Use the mouse to click in the text box and then type your answer Use the mouse to click in the bubble next to the answer of your choice Goal Setting: Step By Step Use the scroll bar to move down the page . All questions marked with an asterisk must be answered. Goal Setting: Step By Step Please, find the total amount raised in your district using LCIF reports provided. When all questions are answered, click on the SUBMIT button. Goals: Monitoring A new goals monitoring process will be instituted for the 2012 – 2013 Lions year. Twice per year, LCIF DCs will be asked to report on their progress to their MDC. In turn, MDCs will report their progress to their SC member. – Allow LCIF and the SC to monitor worldwide progress toward meeting LCIF goals – Enable MDCs to identify DCs who may need assistance in meeting their goals – Enable SCs to identify MDCs who may need assistance in meeting their goals – Allow LCIF staff to identify areas in which they can assist coordinators – Give coordinators the opportunity to ask questions and request assistance We Care. We Serve. We Accomplish. Goals: Monitoring • Mid-year and year end reporting – Early January, 2013: DCs receive and complete a monitoring survey – MDCs and DCs will discuss the survey by phone. – MDCs will then report on results to their SC member • This process will be repeated in June 2013. During the June 2013 calls, setting goals for the next Lions Year will also be discussed. We Care. We Serve. We Accomplish. Fundraising Strategies • Clubs that did not donate last year • Send a letter • Offer to visit • Inform the clubs of the good work of the Foundation • Inform the clubs of the grants received from LCIF for the district June 2010-2011 Recap of Donations Report: Fundraising Strategies MJF Credit Balances: • Individuals or clubs close to US$1,000 • Encourage them to ‘top up’ donations in order to name an MJF or PMJF • Challenge the clubs to donate at least one new MJF this year We Care. We Serve. We Accomplish. + $487.50 = $1,000 Fundraising Strategies Contributing Memberships: • Encourage individual donations • Promote CMs through club visits and conventions • Challenge clubs to become 100% Contributing Member clubs We Care. We Serve. We Accomplish. Fundraising Strategies Encourage Lions to include LCIF in their estate plans: • Information on the LCIF website • eBrochures • Lions should talk with an attorney or estate planner Fundraising Strategies Thank Donors: • Thank donors (clubs and individuals) through recognition • Profile generous donors on website, in newsletter, or local paper • Recognize MJF donors at conventions and club meetings We Care. We Serve. We Accomplish. Fundraising Strategies Leo Clubs: • Help Leos understand the importance of LCIF and its good work throughout the world • Encourage Leo clubs to fundraise on behalf of LCIF as up and coming global leaders • Try to promote 100% Leo club participation District 23C Connecticut Leos – 100% club participation! We Care. We Serve. We Accomplish. Communication For planning and ongoing evaluation of success: District Governor Teams LCIF Steering Committee <-> Multiple District Coordainators Multiple District Coordinators <–> District Coordinators 13 Steering Committee Members 150 Multiple District Coordinators 750 District Coordinators LCIF Staff 45,000 Clubs Communication For education, outreach and to mobilize contributions: Club visits Newsletter articles Presentations at conventions and leadership development events Zone and district cabinet meetings Direct mail appeals Local media coverage of LCIF impact Communicate: MJF Program Changes There are now four Areas of Giving from which to choose when making a contribution. • Donations within these four general areas are eligible for Melvin Jones Fellowship recognition • More specific donations within these areas will be honored by LCIF but will not be eligible for MJF recognition (i.e. donations for Special Olympics Opening Eyes, SightFirst, Lions Quest, etc.) • The Measles Initiative under Humanitarian Needs is MJF eligible Humanit arian Needs Disaster Area of Greatest Need Youth Sight We Care. We Serve. We Accomplish. Questions?