How It Works

Report
Demographic Targeting powered by Quantcast
Reach your target customer with precision and
scale. Dynamically refreshed demographic
segments amplify the value of your media buy.
How It Works
Quantcast has the best understanding of the whole
U.S. internet, with insight into the media
consumption behaviors of everyone online. This
enables our powerful machine learning to make
dynamically informed inferences about online
audience demographics.
Benefits
Accuracy at scale. Quantcast’s understanding of
audiences in real time enables you to accurately
target millions of consumers across specific
audience segments, delivering meaningful scale.
Age
Women
18 – 24
18 – 34
18 – 49
21+
25 – 54
35 – 54
55+
18 – 24 25 – 54
18 – 34 35 – 54
18 – 49 55+
21+
Parents
All Parents
Moms
Education
Men
18 – 24
18 – 34
18 – 49
21+
25 – 54
35 – 54
55+
© Quantcast 2012
College+
Ethnicity
Hispanic
African American
Income
$100K +
< $100K
Leverage the [client name] Brand Lookalike
Reach your exact target
customer base across our
inventory using your existing
Quantcast Brand Lookalike
model.
How It Works
Benefits
[Client name] has already partnered
with Quantcast to create a custom
audience segment modeled after
your best customers: the Brand
Lookalike model.
• Focused on the right audience.
Each impression-level targeting
decision is designed to reach only
the most compatible audiences,
who look just like the [client name]
customer base.
The model is used to find millions
more users who look and behave
like your customers.
• Always relevant. Even as online
user behaviors change, your
model is constantly refreshed with
new data, dynamically aligning to
your target audience.
[Site
screenshot
here]
[client logo here]
© Quantcast 2012
CPG Heavy Spenders powered by Quantcast
and
Reach new customers based
on in-store purchase data
from nearly 100,000
households participating in
the National Consumer Panel
(NCP).
With a 90% match rate against
these households, you’re able
to target more new customers
with accuracy and scale.
How It Works
Audience segments are
modeled from consumers
who are heavy spenders
in a given CPG product
category.
Using the model,
Quantcast finds millions
more new consumers
who look just like the
heavy spenders.
We deliver your message
to these new consumers
alongside our premium
content.
*Study published by SymphonyIRI, April 2012
Benefits
• Based on actual spending
behavior. Segments are built
based on transactions at the cash
register.
• Proven effectiveness. Audience
targeting based on prior CPG
purchase behavior lifted brand
sales by 18%.*
• Measurable impact. In-depth
reports help demonstrate your
campaign’s impact on offline
sales.
• Turnkey execution. No tags or
integration is required.
© Quantcast 2012
Business & Lifestyle Heavy Spenders powered
by Quantcast and
Reach high-value audiences
at scale, based on aggregated
anonymous purchase data
from more than 90 million
American Express card
members.
How It Works
Using anonymous credit
card purchase data,
audience models are
built based on heavyspending consumers in
a given category.
Quantcast finds millions
more new consumers
who look just like the
heavy spenders.
Benefits
• Data is from actual purchase
histories – not intent data. Brands
with offline activity can reach their
target audience online.
• Add-on reporting ties campaign
spend to online/in-store sales.
Ad effectiveness reports provide
deep, actionable insights.
• Turnkey execution. No tags or
integration is required.
We deliver your
message to these new
consumers alongside
our premium content.
© Quantcast 2012
Custom Audience Targeting
Let Quantcast technology go to work for you:
Measuring your best
customers from your brand’s
website and digital assets.
Modeling your customers’
distinctive attributes, and
finding more people who look
just like them.
Empowering you to:
Reach the most relevant
audience for your brand
across [your site].
[Site screenshot
here]
© Quantcast 2012

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