Our Audience, Your Consumer!

Report
CBS RADIO CHICAGO
POLITICAL RATES
11/11/2013
B96 Political RATES
B96: The Station that Looks
and Sounds Like Chicago
B96 has been Chicago’s station for new hit music and
celebrity pop culture for over 30 years. The station
continually brings the latest in music, entertainment,
fashion, technology, and lifestyle to our audience.
Snapshot of the B96 Listener
Age*
Education
Teens
13.7%
18-24
14.9%
Attended At Least Some College
59.5%
25-34
26.3%
College graduate or beyond
30.7%
35-44
21.9%
45-54
13.6%
55+
Ethnic Make-up*
9.5%
Gender
Male
B96 Marquee Events & Promotions
White/Other
55.6%
African-American
11.4%
Hispanic
33.0%
45.1%
Household Income
Female 54.9%
Own/Rent Home
62.4% of our listeners have $50k+
Incomes!
Over 1 in 4 HHLD’s make over
$100,000!
Own: 69.0%
Rent: 25.5%
Other: 5.5%
B96 On-Air
Features
$50,000-74,999 16.8%
$75,000+
43.2%
$100,000+
27.0%
Daypart
30 Second Spots
Days/Times
Lowest
Unit
Rate
Non
Preemptable
Issue/
Prevai
ling
Rate
60 Second Spots
Lowest
Unit Rate
Non
Preem
ptable
Issue/
Prevailin
g Rate
Code
Name
AMD
AM Drive
Mo-Fr 6:00A-10:00A
120.00
400.00
500.00
325.00
550.00
700.00
MID
Midday
Mo-Fr 10:00A-3:00P
90.00
275.00
400.00
125.00
350.00
525.00
PMD
PM Drive
Mo-Fr 3:00P-7:00P
170.00
425.00
500.00
425.00
600.00
625.00
EVE
Evening
Mo-Fr 7:00P-12:00A
25.00
100.00
100.00
50.00
150.00
150.00
BRT
Broad ROS
Sa-Sa 6:00A-7:00P
32.50
175.00
250.00
50.00
225.00
300.00
*Ages 12+
Resources: Scarborough R1 2012: Sep12-Aug 13. Arbitron Adults 18+ July/Aug/Sept ‘13 PPM
POLITICAL RATES
Call letters: WJMK
Frequency: 104.3 FM
Power: 50,000 watts
Format: Adult Hits
Demo: Adults 25-54
Web site: KHiTSChicago.com
K-HiTS is Chicago’s home for the Greatest Hits of the 60’s, 70’s & 80’s. Not Oldies, Not
Classic Rock…Just the Greatest Hits! We feature High Energy, Up-Tempo Pop Hits and
while our artists may have many hit songs, K-HiTS plays only the Greatest Hits!
Coverage Map
Who Are K-HiTS Listeners?
Well Established / Affluent / Educated / Successful
• Media Age: 43
• Gender: 50%M/50%F
• Cume Audience 6+: 1,320,600
• Earn Over $100k: 31%
• Home Value of $1M+: 227 Index
• Own home: 81%
Daypart
Code
Name
30 Second Spots
60 Second Spots
Days/Times
Lowest
Unit
Rate
Non
Preempt
-able
Issue/
Prevaili
ng Rate
Lowe
st
Unit
Rate
Non
Preemp
t-able
Issue/
Prevaili
ng Rate
AMD
AM
Drive
Mo-Fr 6:00A10:00A
65.00
450.00
350.00
105.00
600.00
525.00
MID
Midday
Mo-Fr 10:00A3:00P
60.00
450.00
300.00
60.00
600.00
500.00
PMD
PM
Drive
Mo-Fr 3:00P7:00P
80.00
450.00
325.00
100.00
600.00
500.00
EVE
Evening
Mo-Fr 7:00P12:00A
20.00
95.00
65.00
40.00
125.00
130.00
BRT
Broad
ROS
Sa-Sa 6:00A7:00P
30.00
130.00
85.00
30.00
160.00
200.00
1
WBBM NEWSRADIO CBS CHICAGO
2014 POLITICAL RATES
Who is the Newsradio Listener?
1.4 Million people listen to WBBM Newsradio
each week…
Our Audience, Your Consumer!
Daytime
WELL EDUCATED
•69% have attended college
WHITE COLLAR
•49% or 230,00 are employed full time
•40% or186,000 are white collar
Night time
HIGH INCOME
•26% or 124,000 earn $100,000+ in household income
•5% or 22,600 earn $250,000+ in household income
Daypart
Code
Name
30 Second Spots
Days/Times
Lowest
Unit
Rate
Non
Preem
pt-able
Issue/
Prevaili
ng Rate
60 Second Spots
Lowest
Unit
Rate
Non
Preemptable
Issue/
Prevailin
g Rate
AMD
AM Drive
Mo-Fr 6:00A10:00A
375.00
406.00
625.00
500.00
533.00
1000.00
MID
Midday
Mo-Fr 10:00A3:00P
190.00
270.00
390.00
180.00
272.00
500.00
PMD
PM Drive
Mo-Fr 3:00P-7:00P
220.00
294.00
440.00
325.00
358.00
700.00
EVE
Evening
Mo-Fr 7:00P12:00A
20.00
44.00
135.00
25.00
48.00
180.00
PRT
Prime
ROS
Mo-Fr 6:00A-7:00P
200.00
323.00
225.00
387.00.
BRT
Broad
ROS
Sa-Sa 6:00A-7:00P
20.00
62.00
40.00
60.00
110.00
170.00
4
US99*5 POLITICAL RATES
Celebrating 30 years of country music in the Chicagoland area!
US99*5 Dominates the Key Demos!
US99*5’s Listener Profile
W18-34 #4 (0.4 AQH Rating) 2013 has been a record setting year for WUSNW25-54
A25-54
FM AND the Country format with the highest
#4 (0.4 AQH Rating) weekly cume for P6+! According to Arbitron,
WUSN had 1,411,000 weekly cume in
September!
#3 (0.4 AQH Rating)
Daypart
Cod
e
Name
Days/Times
30 Second Spots
60 Second Spots
Lowe
Issue/ Lowes
st
Non Prevaili
t
Non
Issue/
Unit Preemp
ng
Unit Preempt Prevailin
Rate t-able
Rate
Rate
-able
g Rate
AMD AM Drive
Mo-Fr 6:00A10:00A
275.0
0
400.00
550.00
375.00
600.00
700.00
MID
Mo-Fr 10:00A3:00P
250.0
0
350.00
500.00
300.00
525.00
650.00
PMD PM Drive
Mo-Fr 3:00P7:00P
300.0
0
425.00
500.00
385.00
675.00
650.00
EVE Evening
Mo-Fr 7:00P12:00A
18.00
40.00
125.00
22.00
100.00
175.00
Broad
BRT ROS
Sa-Sa 6:00A7:00P
30.00
100.00
200.00
55.00
125.00
250.00
Midday
July/August/September2013 PPM – Mon-Su 6a-12mid
POLIICAL RATES
Call letters: WSCR
Frequency: 670 AM
Power: 50,000 watts
Format: Local Sports Talk
Primary Demo: M25-54
Web site: cbschicago.com
Sports Radio has evolved over the 25 years since its inception at WFAN in New York.
At its core…sports talk radio is the original social media platform: Interacting with
fans, focusing on reaction to games, players, coaches and their stories…
Home OwnershipIndex: 57
Daypart
30 Second Spots
Days/Times
60 Second Spots
Lowest
Unit
Rate
Non
Preempt
-able
Issue/
Prevailin
g Rate
Lowest
Unit
Rate
Non
Preemp
t-able
Issue/
Prevailin
g Rate
Code
Name
AMD
AM Drive
Mo-Fr 6:00A-10:00A
100.00
300.00
675.00
108.00
500.00
1000.00
MID
Midday
Mo-Fr 10:00A-3:00P
75.00
210.00
500.00
100.00
350.00
750.00
PMD
PM Drive
Mo-Fr 3:00P-7:00P
75.00
210.00
675.00
100.00
400.00
1000.00
EVE
Evening
Mo-Fr 7:00P-12:00A
10.00
60.00
200.00
25.00
100.00
300.00
PRT
Prime ROS
Mo-Fr 6:00A-7:00P
BRT
Broad ROS
Sa-Sa 6:00A-7:00P
10.00
120.00
200.00
25.00
200.00
300.00
Source: Arbitron Mar-May12 12+, M25-54, A25-54,
Scarborough R1 2012
POLITICAL RATES
Call letters: WXRT | Frequency: 93.1 FM | Website: 93xrt.com | Format: Free-form AAA
93XRT: Chicago’s Finest Rock
Since its first airdate in 1972, WXRT has affirmed its position as a staple of Chicago culture. XRT mixes the
past, present and future of the greatest rock and independent artists with relevant lifestyle content...
a combination that has lead to 40 years of Chicago’s Finest Rock.
The XRT Listener
Audience Composition
Affluent, Educated Taste Makers &
Passionate Music Enthusiasts
2%
12%
• Cume Audience 6+: 1,078,300
• Average Age: 44.85
• Gender: 56%M/44%F
• Own home: 84.4%
• Average Household Income: $101,060
• Home Value of $1M+: 177 Index
Code
Name
16%
16%
34%
15%
Source: Scarborough Chicago R1 2012; MAR ’11 - FEB ’12
Daypart
A 12-17
A 18-24
A 25-34
A 35-44
A 45-54
A 55-64
A 65+
5%
Source: Average Persons; CHICAGO; FEB/MAR/APR ‘12; Metro; M-Su 6a-12m; P12+
30 Second Spots
Days/Times
LUR
60 Second Spots
NONPRE
ISUE
LUR
NONPRE
ISSUE
AMD
AM Drive
Mo-Fr 6:00A-10:00A
100.00
350.00
500.00
225.00
475.00
600.00
MID
Midday
Mo-Fr 10:00A-3:00P
155.00
300.00
425.00
200.00
400.00
525.00
PMD
PM Drive
Mo-Fr 3:00P-7:00P
85.00
325.00
475.00
200.00
450.00
575.00
EVE
Evening
Mo-Fr 7:00P-12:00A
30.00
75.00
125.00
30.00
100.00
150.00
PRT
Prime ROS
Mo-Fr 6:00A-7:00P
113.00
325.00
508.00
210.00
440.00
565.00
BRT
Broad ROS
Sa-Sa 6:00A-7:00P
22.50
125.00
225.00
42.00
150.00
275.00
BRTSu
Broad ROS
Su-Su 6:00A-7:00P
20.00
75.00
175.00
35.00
100.00
200.00
XRT Marquee Events
.
XRT Unique Content
Jason B. Ciesiolka| 312-870-6438 | [email protected] | www.KHiTSChicago.com
1
Contacts for CBS Radio
Chicago political
Political/issue Director- Ron Murphy 312-297-7722
[email protected]
Office ManagerTheresa Lane 312-412-4623
[email protected]
Continuity Director - Lisa Orlando Grossman 312-297-7871
[email protected]
Traffic Coordinator Jennifer Ellis 312-297-7870
[email protected]
Traffic Fax
312-297-7875
Cluster VP of Sales Mark Day
312-297-3838
[email protected]
CBS REQUIRES ALL CANDIDATES TO FILE FORMS FOR POLTICAL ADVERTSING
AS REQUIRED BY THE BCRA OF 2002.
To acquire these forms go to; https://www.nab.org/radio/issues.asp

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