Powerpoint - The CPA Consultants` Alliance

By: Dustin Hostetler, Flowtivity
Sarah Johnson, Inovautus Consulting
Polling Question:
What size firm do you
The mission of the CPA Consultants’
Alliance is to explore leadership issues
facing the profession and develop and
share solutions that benefit
practitioners. CPA Consultants'
Alliance members support each
member’s growth and collaborate to
make a difference in the communities
we serve.
• 78 Billion Baby Boomers Retiring over
the next 15 years
• Less than 50 billion Gen Xers
• Unemployment within the CPA
profession ~3% -- nearly “full
employment” and growth in jobs is
projected at 18% by 2016
• Younger CPAs with talent can find
employment anywhere or start their
own practices with so many retirees
willing to transition their books
• In spring 2012, conducted an online survey
of 788 CPAs and CPA firm administrators in
public accounting
• In spring 2012, conducted an online survey
of 788 CPAs and CPA firm administrators in
public accounting
• 3.3% of respondents were sole practioners
and 2.2% represented the big 4. The
balance were CPA firms with between 275+ partners. *
*full response data can be found in the whitepaper
• 46% of respondents represented
owners, shareholders and partners
• 15% senior managers and directors
• 7.8% manager level accountants*
*full response data can be found in the whitepaper
Top 3 Most Important Characteristics
• Integrity
• Ability to develop a strong team
and delegate to them
• Be visionary
Top 3 Missing Characteristics from the
partner, owner and shareholder
• Motivate others
• The ability to develop a strong team
and delegate to them
• Being Visionary
Top 3 Missing Characteristics
• Communicates at the right time, to
the right audience
• The ability to develop a strong team
and delegate to them
• Being Visionary
Photo Credit
• NOT a policy, memo or email
• NOT a one time event
IS a consistent process to get people
on the same page
We retain approximately 10 percent
of what we see; 30 to 40 percent of
what we see and hear; and 90
percent of what we see, hear, and
• Excellent Client Service requires
excellence in internal
• Communication of client
knowledge, information,
engagement status, expectations,
future needs
• Teamwork requires timely
• Be on the same page for your
• Internal Customer Dynamic
Polling Question:
What channels do you currently
use to communicate to your
• Marketing & Business
• HR
• Leadership
• Training
• Building a culture
• Client Service
Marketing & Business Development
• Expectations for new business
• Roles/Activities in marketing
• Ties to promotion and
• Firm policies and procedures
• Performance feedback
• Recruiting
• Career path opportunities
• Mission
• Vision
• Core Values
Polling Question:
What communication
methods does your firm use
to communicate review points
on engagements?
Client Service
• Audit
◦ Scheduling
◦ Interim and Planning
◦ Pre-Fieldwork and Fieldwork
◦ Wrap-Up
Client Service
• Tax
◦ Request Lists to clients
◦ Readiness to start Preparing Return
◦ Collaborative Review
◦ Assembly and Delivery Instructions
Frequently and Often
Director of Internal Communication
• Owns internal communication
• Develops and crafts messages and
key points
• Preps and arms your mid-level
managers to field questions
Polling Question:
Do you believe “collaborative
review” can benefit your firm
and client engagements?
Client Engagements:
• Voice and Real-Time vs. Text and Delayed
◦ Benefits:
 Timelier completion and better service
 Improved Training and Development
• Remote Options
◦ Video Conferences
◦ IM
◦ Pick up the old-fashioned phone…
• Proactive, timely, real-time
communication strategies are a must for
managing and reviewing engagements
Gary Thomson, Regional Managing
Partner, Dixon Hughes Goodman
Mike Sibley, Audit Partner,
1. Describe the improvement that you
have seen from more effective
internal communication in your
2. What are unique approaches or
non traditional channels you are
using to communicate internally?
What has been the impact of this
3. What is the process you went
through to implement and get the
buy-in for the new processes?
4. What are 1 or 2 things you wish
you had done differently as you
implemented these changes?
5. What types of things are you
communicating and how frequently?
Visit our website to:
• Download the Whitepaper
• Subscribe to our newsletter
Dustin Hostetler, Flowtivity
• 330-345-1646
• [email protected]
Next Webinar:
• September 24, 2013, The
Quest to Build a Learning
Sarah Johnson, Inovautus
• 773-208-7170
• [email protected]
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