Measuring Success in Yammer & SharePoint

Chief Technology Officer
at ManyWorlds, Inc.
Run the engineering team for
Synxi - machine learning
engine for personalized
knowledge and expertise
discovery in SharePoint and
other collaborative
environments such as Yammer
& Tibbr platforms.
[email protected]
Technology forecasting and strategy manager at Shell,
consulted at many Fortune 100 companies since
Over 20 patents
in adaptive
Passionate about driving value from information; enterprise
collaboration & innovation
The benefits of using social are real
Improve team alignment
Collaborate across geos and functions
Manage projects and events
Drive competitive intelligence
Increase employee engagement
Identify expertise
Accelerate learning, development & onboarding
Share best practices
83% of Yammer
users feel better
connected with their
25% boost in
20% rise in
productivity in social
supplier & partner
67% of new
78% of Yammer
employees get up to
speed faster
users communicate
more effectively
50% of users can
Continue to evolve
Innovate faster
Adapt and respond to change
Build a unified culture
locate relevant
information and
people faster
80% of users are
more informed with
what is happening
41% Of users are
more prone to share
feedback via
40% greater ROI
when using Yammer
and SharePoint
Sources: IBM Global CIO Study, 2011 - Yammer User Survey, 2010 - McKinsey, The Social Economy, July 2012
- Gallup Consulting “Employee Engagement, What’s Your Engagement Ratio?” 2008 - Yammer User Surveys,
2010 and 2013
The Social Organization: How to Use Social Media…
Gartner Research
Four Components of a Successful ESN
Why are analytics important?
• Monitoring and tracking the performance of your network allows you to observe its health,
identify opportunities for growth, and keep track of how your organization is using Yammer.
• If files and notes usage is low, could you organize training sessions on collaboration
using Yammer tools?
• If mobile usage is low, could you begin a campaign to raise awareness and promote
• If a particular group is popular, could you invite the group admins to share best practices
for keeping the group active?
Yammer & SharePoint 2013 OOTB
Data Export
What can be exported from Yammer?
• The Yammer Data Export is for Verified Admins only and will package and export all
messages (public and private), notes, files, topics, users, and groups.
• Data will be exported into separate .CSV files. The .CSV files will contain details of each data
type, such as message ID, timestamps, participants, group names, etc.
• Files will be in their native format and notes will be exported in .html format. Exports will
only contain files and notes created or modified during the time period specified for the
I have my exported file, so now what?
• Create a PivotTable, a Microsoft Excel feature which allows you to aggregate and visualize the
data from your export.
• Analyzing the Messages.csv file:
• Find the Top 10 groups based on posts or conversations, drill down to see the
breakdown by day.
• Find the Top 10 posters, drill down to see the breakdown by day.
• Analyzing the Topics.csv file:
• Breakdown the number of topics created by day.
Dashboard vs. Data Export
Data Export API
What is the Data Export API?
• The Data Export API allows an IT administrator to set up and customize automatic, recurring
exports for your network. This allows for greater control, flexibility, and customization.
• URL:
• Method: GET
• Authentication: OAuth 2 access token, user must be a verified admin.
• See the Yammer Developer Network for generating an access token.
Query Parameters
access_token – The OAuth bearer token of a verified admin.
model - Indicates which models to be exported. All available models will be exported if no model is specified. Multiple
models may be specified with multiple parameters with the 'model' name. Available models include:
• User
• Group
• Message
• Topic
• UploadedFileVersion
• DocumentVersion
since - Indicates the start date of the export. All exported changes will have occurred on or after this date. Must be encoded
as an ISO-8601 date.
include – Defines whether to include file attachments or not. Options are ‘csv’ (no attachments) or ‘all’ (include
network – Which network(s) one wishes to export. Must be accessible using the provided OAuth bearer token. i.e. the
network associated with the token, or associated external networks.
include_ens – If ‘true’, automatically include all external networks associated with the network associated with the OAuth
bearer token.
Defining Success for Your Communities
Network Maturity and Business Value
• As the network matures the blend of where you focus effort will change:
Employee Connections
Culture Initiatives
Sharing Industry Articles &
Replace Meetings
Team & Department FAQs
Employee Recognition
Any business-related function
or task done more efficiently
Co-creating content
Sharing best practices &
lessons learned
Quantitative vs. Qualitative Measures
Quick & easy to capture and good for showing
network health
More difficult to capture but better for
demonstrating business value
(Business Value)
(Network Health)
Experimenting with new
Evolving use across org
Network Engagement
Number of Active Users,
(in this category the metrics are additive to each acceleration of sign ups
Active User Growth
Topics/Groups/Communities (in this category
the metrics are additive to each stage)
Active users creating new
Core groups created by
motivated few
Identified Influencers
Virtual Town Halls show
leadership participation
Place in Technology Stack
New tool
Tool for conversations
The ‘which tool when’
discussion happens
Established as a way of
Total Network Activity Level
(posts + comments + likes +
follows of all users in last 30
User Coverage Gaps (inactive
users by sub-organization)
External networks are created for Structuring around business
regular customers/
processes as well as
intersections of communities
of practice becomes more
Communities of Practice connect prevalent.
different parts of org
‘Tool’ discussion morphs into
how to improve flow of
communications/ work
Social layer – integrating and
bringing context to line of
business apps
No Email days regularly occur
Capture of Success Stories
Have to solicit use cases to
demonstrate value
Power users tag wins as part of Every member recognizes to tag Wins occur regularly as ESN is
normal business
wins small or large
part of the way business is
Starting small, project or
team trying it out as better
way to get work done
Springs up in multiple
Connections across units
teams/projects, sporadic use
forming, looking for reuse &
across business units/functions duplicative efforts/projects
Way things are done. Internal
service providers model shifts
to use as key delivery channel

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