Slide 1

Unit 4: Effective People, Communication and
Session Objectives
By the end of the session you will be able to:
Explain why firms needs to consider the requirements of their
audiences when communicating information.
Identify and explain the different methods of written and non-written
communication used by modern firms.
Provide and explain real-life examples of communication methods
used by firms.
Unit 4
In this unit you will learn about:
The importance of employing suitable people.
How to communicate using appropriate
The different types of information and how it
can be processed.
How to present information effectively.
Name The Methods of Business Communication
Can you think of
any others?
3 Minutes
Communication & Firms
What Is Communication?
"Any act by which one person gives to or receives from another person
information about that person's needs, desires, perceptions,
knowledge, or affective states.”
Source: de Valenzuela J. (2002).
It is vital that when firms communicate with people inside the firm
(internal) and outside (external) the information provided is tailored
to meet their needs.
You are going to research and feedback on the of the following areas:
Methods of written communication.
Methods of non-written communication.
You need to present your findings back in a PowerPoint, and need to consider using:
 Appropriate backgrounds.
 Examples of communication (good & bad)
Useful websites
1 hour

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