Philips Ledalite VersaForm LED

Report
Philips Ledalite
VersaForm LED
Recessed luminaire family
Don Jacklin
Office & Industry
August , 2014
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Philips Ledalite VersaForm LED
PRESENTATION OUTLINE
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Introduction/ Overview
Product details
Competitive Overview
Marketing support materials
FAQs
Philips Ledalite VersaForm LED
Product Overview
Target Audience
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Specifiers who value high
performance LED
technology
Specifiers who value
versatile options
Specifiers who value
harmonious style and
clean aesthetic
End-users who value ease
of maintenance and
lower Total Cost of
Ownership (TCO)
Philips Ledalite VersaForm LED
Product Overview
Positioning PLS – Lensed recessed LED luminaires
CORE
STATEMENT
HVA
SofTrace
ArcForm
DayLine
DuaLED
VersaForm
Design Build
Contractor
Distributor
Commodity products where price
is the most important thing
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PERFORMANCE
Philips Ledalite VersaForm LED
Large End User
Engineering Firm
Total cost of ownership products
where specification is key
Lighting Designer
Architect
Products sold on the basis of
design or innovation
Product Overview
Design
• LED design from the ground up
• Architectural grade performance and
versatility to suit a wide range of areas
and applications
• Fully luminous appearance
• Quiet, clean aesthetic
• < 3 ½” housing depth
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Philips Ledalite VersaForm LED
Product Details
Performance
• Up-to 115 lm/W
• Batwing distribution from
nadir to 35 degrees
• Wide row spacing
• Improved work plane
uniformity
• Ultra low energy densities
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Philips Ledalite VersaForm LED
Product Details
Technology – Optics
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Philips Ledalite VersaForm LED
• Light is
coupled and
transmitted
thru panel via
TIR
• Graduated,
engineered
surface
structures
homogenize
and extract the
light
• Smooth,
homogenous
aesthetic
• Wide batwing
distribution
Product Details
Maintenance
• Light engine separate from
housing
• Driver access from below
the ceiling
• Ease of maintenance or
upgrade without expensive
rewiring or total fixture
replacement
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Philips Ledalite VersaForm LED
Product Details
Technology – Integrated Controls
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Philips Ledalite VersaForm LED
Product Details
Options
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3 sizes: 2x2, 1x4, 2x4
T-Grid and Slot Grid ceilings
Static and Air Return
3000, 3500, 4000K
CRI >80, >90 (3500K)
3000, 4000lm (2x2, 1x4)
4000, 5200, 6800lm (2x4)
Chicago plenum
120 - 347V
Integrated battery packs
Response Daylight and Philips Actilume
Occupancy sensors
No charge dimming (0-10V)
Philips Ledalite VersaForm LED
Product Details
Applications – Open Office
2x2, 4000lm*, 3500K
Light Level
37 fc
Energy Density
0.52 W/ft2
Workplane Uniformity 1.84 (max:min)
Luminaire Efficacy
101.5 lm/W
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Philips Ledalite VersaForm LED
Product Details
Applications – Health Care
2x4, 5200lm*, 4000K
Light Level
29 fc
Energy Density
0.43 W/ft2
Workplane Uniformity 1.83 (avg:min)
Luminaire Efficacy
110.7 lm/W
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Philips Ledalite VersaForm LED
Product Overview
How to Win
• Win on Performance: high efficacy + wide spacing criteria = low LPDs
• Win on Aesthetics: clean, homogenous, fully luminous appearance
• Win on Versatility – all 3 main sizes (2x2, 1x4, 2x4), multiple lumen packages,
color temps, 80 and 90 CRI, all ceiling types
• Win on a complete Philips system: Philips platform LEDs, Philips platform driver,
Philips luminaire and optics, Philips integrated controls options
• Win on ease of maintenance and upgradability
• Win on Peace of Mind: Lighting facts, DLC, 3rd party verified photometry and
testing
• Win on $$ and sense: Low LPDs + Ease of maintenance + Integrated controls +
Long life = Low TCO
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Philips Ledalite VersaForm LED
Product Overview
Competitive Analysis
Competitive Analysis
Aug, 2014
VersaForm
Category
Architectural Spec Troffer Family
Type
Recessed, Surface direct distribution
Key: Better than competitors
Matches competitors
Key Selling Features
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Worse than competitors
Efficacies up to 115lm/W plus a batwing distribution means wide row spacing, fewer luminaires and exceptionally low energy density (W/sqft)
Balanced Brightness with glare control
Light Engine separate unit enabling easy maintenance and upgradability
Low voltage disconnect to driver
Extended design flexibility: all standard sizes, all ceiling variants, air return, 80 and 90 CRI options, integrated controls
Competitive Price
Comparison of Key Features
Product
Key strength…
Philips Ledalite
Focal Point
Zumtobel
RAB
Mark Architectural
Lighting
VersaForm
Nivo
Light Fields LED
Recessed LED
Nol
Performance,
Distribution, Access and
Options
Frameless Design &
Access
Excellent Lighting Quality
(Glare Control) With
High Efficacy
Ultra Smooth Diffusion
Elegant Styling &
Multiple Lensing Options
(Install From Bottom)
Lens frame is powder
coated in Silver paint
designed to resemble an
anodized finish
Panel
Compact form with a
center reveal in an ultra
shallow version
1x1, 2x2, 1x4
1x1, 2x2, 1x4
1x1, 2x2, 1x4
Aesthetics
Diffuser
Sizes
Optical control
Optics
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Vacumn extruded lens in
an en elegant form factor
1x4, 2x4, 2x2
Light-Guide & Frosted
Lens
Philips Ledalite VersaForm LED
Flat or tegular Panels
(dropped diffuser
position up to 7" down
from the ceiling plane in
1" increments)
2x2
.125" thick formed
frosted acrylic diffuser
Micro-Pyramidal Optic
Contoured acrylic lens
diffusion system for
rounded profile: clear
High-transmission Acrylic
with overlay, clear frost
Lens
& white frost. Squared
profile available in: clear
frost & white frost.
Product Overview
Competitive Analysis
Philips Ledalite
Distribution
Best Efficacy
Spacing Criteria (90
degree)
Versions
Mount
Ceiling Types
Focal Point
Zumtobel
RAB
Mark Architectural
Lighting
Direct, Lambertion
Direct, Lambertion
Direct, Lambertion
93 lm/W
100 lm/W
92 lm/W
1.2, 1.26
~115 lm/W
Direct, Teardrop
(Lambertion)
90 lm/W
1.69
1.3
1.2
1.2
Recess, Surface
Recess
Recess, Pendant,
Surface
Recessed
Recessed
15/16" Standard, 9/16"
Tegular, Slot Grid, Air
Return, Dry Wall
15/16" Grid, 9/16" Grid,
9/16" Slot Tee, 15/16"
Tegular, 9/16" Tegular
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Integral Tee Grid
9/16” slot grid, 15/16”
inverted tee, or 9/16”
inverted tee
3000, 4000, 5200, 6800
2200, 2800, 3500, 4000
lm (Low, Standard,
Medium, High)
1300, 1600, 3800 lm
3200, 3500, 4500 lm
2000, 3500, 4000, 7500
lm
0-10 Dimming, below
ceiling access
0-10 Dimming, Optional
Lutron, below ceiling
access
0-10 Dimming, Optional
Lutron, Above ceiling
access
0-10 Dimming
0-10 Dimming,
integrated thermal foldback management to
prevent over heating
Tool-less below ceiling
access, low voltage
engine disconnect
Below ceiling access
Above ceiling access
Above ceiling access
Room Side access
Response Daylight,
Actilume Occ
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Occupancy
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nLight®
>80, >90
>80
85
84
>80
<3 Step McAdam
<3 step McAdam
3.5 step McAdam
3 step McAdam
2.5 step McAdam
L70 to 54k hrs
L70 to 50k hrs
L70 to 60k hrs
L70 to 100k hrs?
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DLC, Lighting Facts
UL & CUL
DLC, Lighting Facts
Direct, Batwing
LED Light Engine
Lumen Packages
Driver
Maintenance
Controls
CRI
Color Control
Lumen maintenance
TM-21 Published
Regulatory
Warranty
Delivery
Base price USD $/(2x2)*
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4 weeks
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UL, DLC
No Compromise 5 Year
Warranty
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$220
$250
$275
$190
5 Year Limited Warranty 5 Year Limited Warranty
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CSA, Lighting Facts
5 Year Limited Warranty
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Approximate distributor net pricing including typical commission rates. Prices based on standard LED output for a 2x2, and may not match latest prices.
Philips Ledalite VersaForm LED
Product Overview
Competitive Summary – Performance VersaForm
• Peak distribution at 35
degrees
• 36W per luminaire
• 1.29 max:min
• No wasted light below
luminaire
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Philips Ledalite VersaForm LED
Product Overview
Competitive Summary – Performance Competition
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Peak distribution at 0 degrees
46W per luminaire
2.26 max:min
Wasted light below luminaire
13% less light between
luminaires
• 22% more energy
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Philips Ledalite VersaForm LED
Product Overview
Pricing and CSO
• 2x2 pricing starts at $220 USD
• 1x4 pricing starts at $250 USD
• 2x4 pricing starts at $290 USD
• All prices DN, for base configurations
• CSO lead time: 4 weeks shipping from factory from released order
• Inventory to support all main runner types right away
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Philips Ledalite VersaForm LED
Marketing and Support Materials
Literature and others
• Brochure and technical bulletin:
ProLibrary and Hart Hankes
www.plliterature.com
• Spec sheets
• ies files
• Revit files
• Product Images
• Application images
• Install instructions
• Sales presentation
www.philips.com/VersaFormLED
• LightXpress and SAP loaded and
ready
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Philips Ledalite VersaForm LED
Marketing and Support Materials
Sales Kits
• All main sales offices
receiving samples
• On-demand samples
available from Ledalite
factory
• Sample kit includes
– 2x2 3000lm, 3500K
– Integrated Response DS
– Cord and plug with
dimmer switch
– Table cloth
– Display hooks and feet
stands
– Demo instructions
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Philips Ledalite VersaForm LED
FAQs
? Why haven’t you used MesoOptics
•We primarily use MesoOptics when cut-off is most important. In this case, the Light Guide technology we’ve engineered has
structures to achieve a slightly wider distribution for wider row spacing. It is for this reasons we chose to use Light Guide
technology.
? Why have you chosen to do an aesthetic similar to Vectra
•We wanted to achieve a very clean, homogenous aesthetic. We know this is very popular in design today. That is the reason we
haven’t used hard rails in the lens frame. We also needed some central element for structural support – especially in a 2x4. We
also liked how the vertical wall of the center channel provides just a hint of brightness.
? When will all offices receive their sales samples
•Samples are shipping in three Waves. Some offices in Wave 1 should already have samples. Wave 2 and 3 are shipping next week
and the week after.
? What is the lumen maintenance claim of the LEDs
•The IES recently issued a technical memorandum for projecting long term lumen maintenance of LED sources. It essentially said
projected lifetime claims beyond 6x measured test data does not have any practical or meaningful value and are therefore
removed from the reporting tables. Reported Lumen Maintenance life will be limited to 6x the total test duration. The lumen
maintenance as reported according to IES TM-21 is therefore L70 (9K) > 54Kh.
? Is VersaForm Energy Star and DLC compliant.
•DLC, Yes. All configurations. Energy Star, No. Energy Star is only applicable to residential luminaires. All of our products are sold
through the Professional channel.
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Philips Ledalite VersaForm LED
For questions, please email
[email protected]
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Philips Ledalite VersaForm LED

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