Infographics to present MICS data

Multiple Indicator Cluster Surveys
Data Interpretation, Further Analysis and
Dissemination Workshop
Examples of Dissemination Tools
developed for MICS
Dissemination templates
1. Animated presentationsBook-Summary-Website
2. Brochures-CD-PosterInformational stacked sheets
Templates: Brochures-CD-Poster-Informational
stacked sheets
Also included: instructions
and a colour chart
Templates: Animated presentations-BookSummary-Website
1. Animated Presentations
2. Children’s Book
3. MICS Summary
4. WordPress Website
Templates: 3-fold & accordion
3-fold & accordion brochures/posters
• Simple tools to present key findings
• Add photos, maps, tables or charts
• Templates come in the Microsoft suite for easy
customization and Adobe InDesign (more
advanced users/printers).
• Step by step customization guides is provided
• NOTE: pictures should be at least 1024 x 768 pixels
(sufficient for a 4x6 inches---10x15 cm---picture in the posters,
smaller resolution can be used in brochures). About 300 dpi for
print purposes. JPEG is an appropriate format.
Accordion brochure
Side A)
Side B)
MICS CD Template in Power Point
Multiple Indicator Cluster Survey 2011
Monitoring the situation of children and women
Template also available in InDesign. Customization
instructions are available in Word or PDF.
Stacked Informational Sheets
Animated presentations
• Give your videos a more professional look and feel
• With title sequences and segues
• As your videos transition from one indicator topic
to another, the segues help transition your
presentations and prepare the audience for the
next topic.
• Includes all UN languages (& add your own), these
presentations add visual interest to your videos.
Children’s Book
• Share findings with children and classrooms.
• Suitable for adult audiences!
• Over 300 illustrations, multiple page templates…
easy for anyone to mix-and-match artwork to
create an attractive and educational book.
• May encourage children to carry out their own
survey to see how their communities or families
compare with the country as a whole.
• Production likely requires assistance of a designer.
• Book should be professionally printed.
See example from Nepal
MICS Summary
MICS Summary
• Enables you to create a sharp, brief report to
attractively convey your findings.
• Can be professionally printed or directly from your
desktop printer.
• Clean look and an easy solution.
• Designed in both letter and A4 sizes, users can
choose among Abode InDesign, Quark XPress and
Microsoft Word to create their final publication.
Word Press website
• Easy-to-use, intuitive application.
• Opportunity to combine text, graphs, photos and
• Content is easily managed using a friendly backend
that enables you to make changes instantly.
• Ideal for both technical and nontechnical users.
• Preferable to consult with an IT officer during
Word Press: Installation Instructions
Other examples
Journalist Workshop Agenda
• Detailed agenda of how to structure a 3-hour
workshop to educate/further sensitize journalists
on what is MICS, how to interpret/use its findings
• Objectives:
List at least three ways to use MICS data
Describe how to bring MICS data to life for their
Develop at least 3 stories that feature or use MICS data
• One version for facilitators, one for journalists
Link to Journalist Workshop Agenda
Use of infographics
to present MICS data
Infographics to present MICS data:
General observations
• Currently available: Belarus, Belize, Bosnia &
Herzegovina, Kazakhstan, Republic of Moldova, Serbia,
the former Yugoslav Republic of Macedonia and Ukraine
• Varying levels of: quality, accuracy, ease of
understanding (for both narratives and visuals),
and interpretation of the data.
• Esthetics seem at times to take over quality of
the content
Infographics to present MICS data:
Obtaining guidance
• No guidelines currently available from DPS, nor from
DOC (upcoming, but not on MICS)
• Most countries have asked feedback from NYHQ (D&A
Section) and/or CEE/CIS Regional Office
• While requested, feedback not always incorporated
• Who’s responsible for providing guidance… Brand Unit
at DOC? Social Media Unit? Data Dissemination Unit in
• How to provide it? Hands-on webinar? In-person
training? Advice on-demand? Gallery of best examples?
Infographics to present MICS data:
Some lessons learned
• Field offices are left on their own to plan, select the
data, develop, produce and evaluate infographics
• This puts UNICEF’s reputation of knowledge leader at
risk. Especially true considering infographics’s growing
popularity, on one hand, and the lack of rigor on the
content (at the expense of the look), on the other hand
• This can also affect reliability of, and confidence in,
MICS data
Infographics to present MICS data:
What makes a great infographic?
• Attractive visual explanation to easily understand
technical, and sometimes complicated, information
• Should be telling a story
• Usually stands alone/completely self-explanatory
• Makes for faster, more consistent understanding
• Universally understandable
• They are NOT: a visual list, a group of large numbers
with supporting graphics, a collection of statistics, or
dependent on another report.
Infographics to present MICS data:
Steps to develop and produce infographics
• Planning (give yourself plenty of time from beginning to
• Identifying resources and getting guidance
• Selecting the data
• Developing a creative concept
• Producing and pre-testing the infographic
• Disseminating
• Promoting
• Measuring effectiveness
Infographics to present MICS data:
Common pitfalls to be aware (based on observations)
• Too much text and content not accessible to nontechnical audiences. Note: when required, define
technical terms (stunted: too short for their age).
• Inappropriate use of icons/symbols to represent the
findings (kid on a scale to depict weight at birth).
• Use of alpha proportions instead of numeric (e.g.,
“every fifth” instead of simply “1 in 5”… especially
when accompanied by illustrations)
Infographics to present MICS data:
Common pitfalls to be aware (based on observations)
• Icon (visuals) size proportions not respected
(1/3 should be 3 times smaller)
• Order of legend and bar chart
not matching
• Overuse of decimals (keep it simple)
• Inconsistent color coding throughout the infographic
(same categories [urban-rural; male-female; poorest
quintile-richest quintile; etc.] should use same colors)
• Overuse of acronyms (if required, spell them out at
first use)
Infographics to present MICS data:
Infographics generators & References
• Free (;; picktochart; Many Eyes; Wordle)
• At a cost (, OmniGraffle for Mac or Ipad)
Useful references:
• SkilledUp; Information aesthetics; Mike Wirth YouTube;
The Information Design Handbook; Infographic guidelines
by the UK government Office for National Statistics; A
Few Rules for Making Homemade Infographics; Wikipedia
page on infographic; The work of Edward Tufte and
Graphics Press)

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