Launching Tourism Outer Hebrides 2020 and The TOH 2020

Report
Launching
Tourism Outer Hebrides 2020
& The TOH 2020 Leadership Group
Carron Tobin
ruralDimensions
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
BARRA
ISLAND CENTRIC – TRULY UNIQUE USPs
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
UISTS & BENBECULA
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
HARRIS
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
LEWIS
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
Tourism Scotland 2020
The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
Tourism Outer Hebrides 2020
The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
BY 2020… THE VISION
The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
INHIBITORS &
OPPORTUNITIES
The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
ASSETS : EXPERIENCES
PUTTING THE CUSTOMER
1ST
The Development of TOH 2020 wass funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
BUILDING OUR
CAPABILITIES
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
BUILDING OUR
CAPABILITIES
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
“develop ‘Gaelic as an Asset’ research into
“aim at, say, 25% better than the national
a business toolkit then measure nos of
average uptake of
locally businesses actively using it”
Taste our Best by 2016 and work with
Anne MacAulay, HIE
each island grouping to ensure there is a
“seek to support a new pan island
local focus on the focus years – and early
permanent event such as the Hebridean
enough to have impact”
Way Challenge”
Alan MacKenzie, VS
Peter Griffiths, Calmac
TOH2020 Leadership Group
“seek to develop the
“encourage member businesses to share
collaboration with
more market intelligence and business
Orkney and Shetland
barometer data to track change and impact”
established through the
Ian Fordham, OHTIA
joint visitor survey”
“Develop the Marine Tourism Strategy with the
Alison MacCorquodale,
CPP and demonstrate what the Hebridean
CnE
“Roll out the Raptor Trail and convert
the Hebridean Way investment into a “Develop the Peter May Harbours bring to the ‘tourism table’ – develop a
marine arts trails through the islands using the
world class experience with real
Litrerary Trail”
Stornoway sculpture as an anchor piece”,
business development opportunities” Ian Fordham, OHTIA
Jane MacIver, Stornoway Port Authority
David MacLennan, SNH
“develop and roll out a tailored
Outer Hebrides Welcome on line
training programme and support
OH as a World Host Destination”
Lawrence Durden SDS
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage
Launching
Tourism Outer Hebrides 2020
& The TOH 2020 Leadership Group
The Development of TOH 2020 was funded by Highlands and Islands Enterprise on behalf of the Outer Hebrides Area Tourism Partnership
which comprises HIE, industry, Comhairle nan Eilean Siar, VisitScotland and Scottish Natural Heritage

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