How to Secure, Inform, Activate, and Guide Your Stakeholders presented by: Mike Ford Superintendent, Phelps-Clifton Springs CSD • How do you feel? • Who needs to know? • What fight needs to be fought? Why are we the wrong soldiers or the insufficient soldiers to fight the battle? The Usual Army Benefits Superintendent Board of Ed Teachers NYSUT Limitations The New Army Benefits Parents Senior Citizens Business Owners Students Real Estate Professionals Elected Officials ??? ??? Limitations Why do organizations hide the truth or create a positive spin to negative news? • • • Activating the Army Clarifying the Message • Three Realities of Your Situation 1. 2. 3. • What Needs to Be Remedied? 1. 2. • What Do You Need to Happen? 1. 2. Identify the Issue WHAT DO YOU WANT TO CHANGE? – – – – Make it specific & Make it local Gather the data Compile compelling stories/facts Paint a scary, though real, picture of the consequences of inaction HOW TO GIVE A LASER TALK The Problem • Be brief, specific and to the point • Identify the problem in language that leads to the solution you want The Problem The aid distribution is fully inequitable. Our school district has made and will continue to make cuts that others will not. These cuts will have a devastating impact upon our kids, our community, and, ultimately, our economy. The Solution • Lead your legislator to a solution • Elaborate a little more here to show the problem • Use a compelling story, statistic, or fact to seal the deal The Solution We need equitable aid for districts like ours. Wealthy districts have more programs than do poor districts, while also having greater opportunity to raise local funding due to their expansive tax bases. We cannot allow our kids to attend substandard schools. Call to Action • Answer the question of “what can the legislator do for you?” • Be as specific as you can • Phrase it in the form of a “yes” or “no” so you get an answer • Ask a second time if it is not answered Call to Action Can the residents of our school district count on you to refuse to accept any state budget that does not remedy this? Will you lead your colleagues to do what is right for our students? Strategies for Engaging Your Team • Letter writing nights…electronic as well as snail mail – use both…often! • Meeting with your legislators in their home office… • Better yet – Help your stakeholders convene a town hall meeting & “invite” your legislators to attend • Invite officials to Board meetings, PTO meetings, student government meetings • Letters to the editor • Tin cup Tuesdays in Albany • Stakeholder fund raising to purchase advertising in local papers • What else?